Dapper | Pulp Fiction, But It’s B2B Marketing
Two men in black suits drive through a city in a scene styled like Pulp Fiction. As they talk, the passenger explains the convoluted process of B2B marketing. He mocks how buyers must first fill out forms, become “Marketing Qualified Leads,” and then wait for a sales rep to contact them—still without seeing pricing. The […]
Fiverr | Got an Idea? Isn’t That Cute.
The ad shows a series of everyday entrepreneurs and creatives going about their lives, each with a new business idea or project. The voiceover dryly lists the usual startup hurdles—branding, logos, websites, marketing, legal help—that anyone with an idea will face. The narration contrasts the excitement of the idea with the overwhelming tasks needed to […]
Zendesk | Why Zendesk?
Jessie Prestige has a problem: the photo upload isn’t working on the MondoPics website. She submits a support ticket. On the other side, Zendesk support agent Jason Borden receives the ticket and begins typing a reply—but then switches to live chat. Jessie joins the chat and admits she doesn’t know her browser version. Jason responds […]
Squarespace | A Better Web Awaits
The internet has become a noisy, confusing place. Squarespace turns that idea into a chaotic real-world street. The ad begins with strange images: a baby with an adult face, a broken visitor counter, and a man stepping into a messy street. That street represents the internet. He’s quickly surrounded by weird, loud characters. A muscle […]
Squarespace | Who Is JohnMalkovich.com
John Malkovich sits in a tailoring workshop, trying to buy the domain “JohnMalkovich.com” for his fashion line. He’s shocked to find it’s already taken. A coworker confirms the bad news. He discovers the domain is being used for an “ULTIMATE Fishing Site,” complete with someone else proudly holding a large fish. Frustrated, he wonders aloud […]
Mailchimp | Mail Shrimp
A young person sits alone in a retro-futuristic sorting room, eating a shrimp sandwich. Around them, glowing paper-filled shelves stretch across the space. Workers in uniform move quietly. One shrimp has a human-like eye staring back. As emotional music swells, the person reflects. The ad ends with the text “MailShrimp” transforming into “MailChimp.” The Formula […]
SurveyMonkey | People Powered Data
We open with Zach, an overwhelmed HR manager struggling to create a company-wide survey. The voiceover lists common challenges—what to ask, how to structure it, and how to get useful results. Zach clicks “Build a Survey” on SurveyMonkey. Instantly, the mood shifts. With templates, suggested questions, and scoring tools, Zach quickly builds the perfect survey […]
Wix | Conflicting Plugins | You Deserve Better
Two men—representing browser plugins—are in a therapy session. They immediately begin physically fighting, slapping and tackling each other. Watching nearby are a frustrated user and a smug man in a sweater with a “W” logo (representing WordPress). While the WordPress rep downplays the chaos as “kids being kids,” the frustrated user explains that these “kids” […]
Asana | Put an end to workplace silos with Asana
Real office buildings are filmed to look like coworkers talking—without using animation or actors. Their voices express common workplace frustrations, especially around teams working in isolation. The message is clear: siloed work slows everyone down. Asana brings all teams and projects into one place so work moves forward together. The Formula (That Works at Any […]
Gong.io | Gong Super Bowl Commercial
Gong.io’s “Sound of Success” Super Bowl commercial introduces its Reality Platform™ through a loud, literal metaphor: every sales win triggers a giant, resounding gong. The ad uses humorous, exaggerated moments to visualize sales success—and connect it directly to Gong’s value. The Formula (That Works at Any Budget) Symbolic Sound + Visual Metaphor = Brand Recall […]
ClickUp | JIRA Lawyer 5
ClickUp’s “JIRA Lawyer 5” features the return of Mike Fry, a dramatic parody of a legal infomercial spokesman who “defends” teams burdened by JIRA’s complexity. Through Fry’s exaggerated rants and faux legal advice, the ad positions ClickUp as the simpler, saner project management alternative. The Formula (That Works at Any Budget) Parody Format + Real […]
Palo Alto Networks | This is Precision AI™
Palo Alto Networks introduces “Precision AI™” with a cinematic journey through a futuristic cyber battlefield. The story follows an agent named J, who fends off advanced digital threats using AI-driven tools. It’s a high-tech action sequence that brings together machine learning, deep learning, and generative AI—all under Palo Alto Networks’ cybersecurity umbrella. The Formula (That […]
QuickBooks | Get Yours with Danny de Vito
QuickBooks’ “Get Yours” campaign stars Danny DeVito as a no-nonsense coach for small business owners. In short, punchy ads, he gives hilarious (but helpful) advice to real entrepreneurs—from electricians to doggy daycare owners. The campaign highlights how QuickBooks saves them time, money, and stress, all while keeping the tone light and fun. The Formula (That […]
Miro | Monster problem? Solve anything, together
Miro’s campaign opens with a team facing a giant, city-crushing monster. They try everything—wild guesses, half-baked plans—but fail. The turning point? They start working together on a Miro board. Suddenly, they align, strategize, and stop the monster. The message: no challenge is too big when you collaborate. The Formula (That Works at Any Budget) Visual […]
1Password | Cybersecurity and Skin Care
Ryan Reynolds addresses the Wrexham AFC football team—whom he co-owns—in 1Password’s “Cybersecurity and Skin Care” campaign. He compares online security to skincare routines: both are often overlooked but critically important. The team responds with surprise that he’s preaching what they already practice—thanks to 1Password. The Formula (That Works at Any Budget) Skincare Analogy + Real-Life […]
HubSpot CRM | ‘A Smooth CRM for Rough Seas’
Kathryn Hahn stars as the pirate CEO of a high-seas business in HubSpot’s “A Smooth CRM for Rough Seas.” Set aboard a fully crewed ship, the ad uses a nautical metaphor to show how chaotic customer relationships can feel without the right tools. But with HubSpot CRM, even the most turbulent waters become smooth sailing. […]
Amazon Business | Rome In a Day
Amazon Business rewrites history. In a playful twist on the classic saying, Romulus builds Rome in a single day—with the help of Amazon Business tools. Bulk orders, spend analytics, and fast shipping power the city’s rapid rise. It’s ancient history, modernized. The Formula (That Works at Any Budget) Ancient Story + Modern Tools = Clever […]
Acrobat | Acrobat’s Got It: Baby Proof
A financial advisor is reviewing a document—until his toddler starts smashing the keyboard. In Adobe Acrobat’s “Baby Proof” ad, chaos meets calm thanks to Acrobat’s security tools. With password protection and secure sharing, even baby-sized disasters can’t ruin your workflow. The Formula (That Works at Any Budget) Relatable Parenting + Humor = Instant Connection The […]
Pinterest | ‘The P Is For Performance’
Pinterest’s “The P Is For Performance” campaign features fast-paced mini-movies with two action-hero leads. These cinematic ads—styled like Hollywood blockbusters—highlight Pinterest’s shift from a branding platform to a performance-driven tool for advertisers. The goal? Show that Pinterest now delivers real results like traffic and conversions. The Formula (That Works at Any Budget) Action Scenes + […]
Volvo Trucks | The Technician
Volvo Trucks delivers a jaw-dropping live test in “The Technician.” A real technician is buried up to his neck in gravel as the new Volvo FMX drives over him—showcasing its precision, ground clearance, and safety features. The stunt highlights the FMX’s ability to handle rough terrain while keeping people safe. The Formula (That Works at […]
Lenovo | Users Happen | “Lunch”
Lenovo’s Users Happen ad uses humor to show the chaos that IT teams often deal with. In the “Lunch” episode, a user’s meal turns into a tech disaster. The ad highlights the need for durable, reliable workplace devices. The Formula (That Works at Any Budget) Workplace Accidents + Humor = Engaging Content The ad shows […]
Malwarebytes | Only Human – Help Desk
Malwarebytes uses humor to show a typical help desk call where a user falls for a common cyber threat. The ad highlights how human error can lead to security issues—and how Malwarebytes helps protect against them. The Formula (That Works at Any Budget) Relatable Scenario + Light Humor = Engaging Content The ad shows a […]
ClickUp | Will GPT-4 replace us?
ClickUp takes a fun, self-aware look at artificial intelligence by having GPT-4 “write” its own commercial. The result? A fast-paced, over-the-top ad full of AI boasting, satire, and visual comedy. It makes one thing clear: AI like GPT-4 can be powerful—but works best when paired with human creativity. ClickUp uses this balance to help teams […]
ClickUp | Not Using ClickUp Is An Engineer’s Nightmare
ClickUp uses humor to show what happens when engineering teams rely on too many disconnected tools. The ad exaggerates the chaos—missed tasks, miscommunication, and total confusion. The message is clear: without one platform to manage everything, work gets messy. ClickUp offers the solution with one place to manage tasks, documents, timelines, and more. The Formula […]
ClickUp | Whiteboards | Official Song
ClickUp introduces its Whiteboards feature through a catchy musical ad. It shows how teams often use too many tools, making work feel messy and slow. The song highlights this chaos in a fun, exaggerated way—and then shows how ClickUp solves it. With Whiteboards, teams can brainstorm and act in one place. The Formula (That Works […]
ClickUp | Returning To Work | The Haircut
ClickUp delivers a witty take on returning to office life after remote work. One big issue? Hair. The ad shows employees awkwardly re-entering the workplace with unruly post-pandemic hairstyles and nerves. The message: while the hair might be a mess, your workflow doesn’t have to be—ClickUp makes returning smoother. The Formula (That Works at Any […]
ClickUp | Cavemen | Whiteboards
ClickUp takes us back to the Stone Age—literally. A group of cavemen try to preserve their ideas by carving them into stone. But a sudden storm wipes it all away. Cut to the present: ClickUp Whiteboards offer a smarter, safer way to capture and organize ideas. The ad cleverly contrasts ancient tools with modern ones, […]
ClickUp | Returning To Work | Work Schooling
ClickUp presents a playful take on the post-pandemic office. The workplace becomes a classroom, where employees “relearn” how to behave in person. From muting mics to navigating real meetings, the ad captures common struggles with returning to the office. ClickUp positions itself as the go-to tool for smooth transitions and improved workplace productivity. The Formula […]
ClickUp | Santa Uses ClickUp
Santa Claus modernizes his North Pole operations by adopting ClickUp to manage the holiday rush. From organizing the elves’ toy production schedules to tracking the global gift delivery itinerary, ClickUp streamlines every aspect of Santa’s workflow. The ad humorously illustrates how even the most magical operations benefit from efficient project management tools. The Formula (That […]
ClickUp | How ClickUp Whiteboards empower teams
ClickUp showcases how its Whiteboards feature helps teams work better together. The ad walks through a typical workflow—starting with brainstorming, then planning, and ending with task execution. It shows how teams can use one platform to map ideas, assign tasks, and stay aligned in real-time. The Formula (That Works at Any Budget) Visual Collaboration + […]
ClickUp | Returning To Work | The Handshake
An employee reaches out for a handshake—but things get awkward fast. Another person hesitates. A third jumps in with a fist bump. The once-simple gesture has become a minefield. This short, funny ad captures the tension of returning to the office. ClickUp uses the moment to show how its tools help teams adapt to change. […]
ClickUp | Returning To Work | The Sneeze
In this ad: A returning employee sneezes in the office. Suddenly, everyone freezes. What used to be a normal moment now creates tension. ClickUp uses this awkward scene to highlight the strange new norms of post-pandemic office life. The message? ClickUp helps teams manage change with ease. The Formula (That Works at Any Budget) Shared […]
ClickUp | Returning To Work | HR Rules
In this ad, employees return to the office and are met with a new set of HR rules. From wearing real pants to relearning personal space, ClickUp captures the awkward reentry into office life with humor. Behind the laughs is a clear message: ClickUp helps teams manage change without the chaos. The Formula (That Works […]
ClickUp | When a tech company drops a track..
In this ad, ClickUp imagines what happens when a tech company decides to release a music track. The result? A fun, fast-paced look at cross-team collaboration, with designers, engineers, and marketers working in harmony—literally. ClickUp’s platform powers it all behind the scenes, turning chaos into coordination. The Formula (That Works at Any Budget) Unexpected Scenario […]
ClickUp | Whiteboard | Permanent Marker
In this ad, a team member starts drawing ideas directly on the office wall—with a permanent marker. Another colleague quickly jumps in to stop the chaos. The message? There’s a better way. ClickUp Whiteboards offer a clean, collaborative, and digital solution for brainstorming—without ruining your office walls. The Formula (That Works at Any Budget) Everyday […]
ClickUp | How Marketing Managers Feel When They’ve Had It!
In this ad, a marketing manager hits his breaking point. He’s buried in meetings, missing deadlines, and dealing with nonstop miscommunication. Just as everything spirals out of control, ClickUp steps in—instantly organizing his chaotic workflow. The result? Calm, clarity, and control. The ad captures the emotional rollercoaster of marketing work and shows how ClickUp brings […]
ClickUp | How Project Managers Feel When They’ve Had It!
In this ad, a stressed-out project manager is overwhelmed by chaotic meetings, missed deadlines, and nonstop miscommunication. He’s clearly had enough. Just when it seems like he’s about to snap, ClickUp appears—transforming his messy workflow into a smooth, organized system. The ad uses humor and exaggeration to spotlight real project management pain points, positioning ClickUp […]
Smartsheet | Second Spot
In this ad, a marketing team is racing to launch a campaign when a surprise request hits: they need a second TV spot—fast. Panic sets in, but with Smartsheet, the team quickly aligns. Tasks are assigned, updates are tracked in real-time, and everyone collaborates smoothly. The team delivers the new spot just in time. The […]
Asana | Break away from workplace silos with Asana
In this ad, different workplace teams are shown stuck in their own silos, struggling with confusion, miscommunication, and disconnected workflows. The scenes shift between their frustrations until Asana appears—bringing teams together with a shared workspace. Suddenly, everyone’s on the same page. The ad ends with teams celebrating their new, connected way of working. The Formula […]
UiPath | Taking Off
In this ad, a woman stands confidently on a runway, preparing to pilot a small airplane. As she takes off and flies, the scene shifts to her office where UiPath’s automation software works quietly behind the scenes. Visuals show robotic processes speeding up repetitive tasks, allowing her to focus on flying smoothly. The core message: […]
Zoho | Stay on top of your accounting just like Mr. Kutty
In this ad, Mr. Kutty, a CFO, gets an urgent accounting call just as he’s about to paraglide. Without missing a beat, he solves the issue on his phone using Zoho Books. Then, he takes off and enjoys his adventure. The message is clear: you can manage your business from anywhere. The Formula (That Works […]
Wix | Jay Pharoah for #PharoahPhitness
Jay Pharoah stands in front of a green screen, promoting his fake fitness brand, “Pharoah Phitness.” He uses a Wix website to show off the business, clicking through features like online bookings and class schedules. With each click, the background behind him shifts—spinning from yoga sessions to boxing gyms to dance workouts—parodying the typical over-the-top […]
Veritas Technologies | The Truth in Cloud: Ransomware
In this ad, three colleagues talk about a ransomware threat at work. A female employee tells the group their boss received a warning letter about ransomware. Another coworker tries to calm her, saying it is likely nothing serious. But as they discuss more, doubt and concern grow. The ad ends by showing Veritas technology as […]
Freshworks | #HitRefresh with Freshworks
An animated customer service agent runs frantically through a chaotic office, clearly overwhelmed. She’s gripping a flaming telephone and hurls it at a glitching screen labeled “Bloat Overload.” The scene captures the stress of clunky legacy software—until the chaos stops, and everything refreshes. Freshworks appears as the modern solution, offering agents a calmer, cleaner way […]
Upwork | Project: Big Important
A corporate employee is assigned a vague but high-stakes task titled “Project: Big Important.”Instead of panicking, he opens Upwork.He quickly assembles a freelance team—designers, developers, researchers—ready to tackle whatever the project turns out to be.The ad shows how Upwork helps businesses find top freelance talent fast, even for mission-critical work. The Formula (That Works at […]
Okta | Therapy
The commercial opens with an IT professional and a developer sitting in a therapy session. They express their frustrations about managing multiple identity systems, dealing with security breaches, and the constant pressure of ensuring seamless user access. The therapist listens patiently as they vent about their challenges. The ad then introduces Okta as the solution […]
Dialpad | Say Goodbye to Call Notes with UberConference
The commercial humorously portrays the frustration of manual note-taking during conference calls. A participant struggles to jot down key points, leading to missed information and confusion. The ad then introduces UberConference by Dialpad, highlighting its AI-powered features that automatically transcribe conversations and generate concise summaries. This ensures participants can focus on the discussion without worrying […]
Wix | Hackers? Again?! | You Deserve Better
A website owner faces repeated cyberattacks, symbolizing the frustrations of managing website security on platforms like WordPress. The ad highlights the challenges of constant maintenance, plugin vulnerabilities, and the stress of potential breaches. Wix positions itself as the solution, offering built-in security features and a more streamlined website management experience. The Formula (That Works at […]
Umault | The Horror of Neglecting your B2B Brand
A young couple moves into a new home. At first, everything seems normal. But soon, strange things start to happen.Lights flicker. Whispers echo. Shadows move.It turns out the house is haunted—not by ghosts, but by their neglected B2B brand.The message? If you ignore your brand, it can come back to haunt you. The Formula (That […]
HP | The Wolf
Christian Slater plays a skilled hacker known as “The Wolf.” He breaks into companies through weak spots most people ignore—like unsecured printers. The ad shows how easy it is to steal data when businesses don’t secure every part of their network. It ends with a clear warning: if your printers and PCs aren’t protected, your […]
