Rubrik | Bring Out Yo’ Dead
Two medieval collectors enter a modern office.They shout: “Bring out your dead!” Employees start handing over old IT equipment.Fax machines. Monitors. Backup tapes. They reach an IT manager stuck on a legacy system called “Veteris.”They label it dead infrastructure and load it onto their cart. More outdated systems are removed across the office. Final message: […]
Cloudflare | DDoS Protection, WAF, CDN and more
A woman sits at a desk and introduces the old dial-up sound: “Ee-yah.” She calls it the “sound of the future.” Then quickly makes the point—it’s outdated. She stands up and walks through a series of sliding-door scenes. A cat-video creator. A financial institution. A fast-growing startup. Different worlds. Same need: speed, security, reliability. She […]
Splunk | No more “I don’t knows.”
A business executive is alerted that “checkout is down” and immediately rushes through the office looking for answers. She questions multiple teams—IT, engineering, and other employees across different locations, including hallways, meeting rooms, and even someone inside a bathroom stall. Every single person responds the same way: “I don’t know.” The situation loops into a […]
GitLab | You’re living like this?
A father walks through the door carrying a stack of paper bags. He proudly announces that he “got the burgers.” Then he explains his process. First, he went to one shop for buns. Next, another shop for patties. Then another for tomatoes. Each ingredient came from a different specialty store. At the dinner table, the […]
Perimeter 81 | Welcome To The Secure Cloud
An IT professional sits alone in a dark, cramped server room. The space feels outdated and stressful. A flashing “DATA BREACH” alert lights up the room. Suddenly, a woman named Chloe appears on his monitor. She wears a professional suit, but she also has oversized butterfly wings and carries a glowing wand. With a wave […]
NinjaOne | Beat IT Misery with Autonomous Patching
A new IT specialist arrives for his first day, already anxious about “Patch Tuesday.” He expects chaos, late nights, and endless support tickets. When he mentions the usual fire drills, his colleague calmly explains that this company uses NinjaOne. The ad suddenly shifts into a nightmare sequence. Employees scream. Blue screens flash. Hardware smashes against […]
ServiceNow | What does ServiceNow do?
The scene takes place on the set of a “customer film” for ServiceNow, where real employees are being interviewed. Leaders from IT, Security, HR, and Finance explain how the platform simplifies their work and connects their teams. When the director asks Nick — the lovable, clueless recurring character — to summarize what ServiceNow does, he […]
ServiceNow | Security built for the AI era
Nick proudly tells Taylor, the cybersecurity lead, that he spotted the company’s phishing “test.” Taylor informs him it wasn’t a test — it was a real attack. Nick instantly panics, admitting he clicked the link “a bunch of times” and worries he’ll be fired “again.” Taylor stays calm. She explains that ServiceNow’s AI already detected […]
Asana | Where there’s Asana, there’s a way.
The ad uses a split-screen to compare the work lives of employees at home and in the office. On one side: kids climbing on their dad, a cat strolling across a laptop, and general home chaos. On the other: office noise, interruptions, and a messy, unproductive video call. The team is clearly misaligned. The manager […]
Zapier | Commercial with David Banks
The ad opens with a boss congratulating two employees for results so impressive he assumes they must be magicians. The pair hesitates, then starts explaining the automations they built with Zapier. As they speak, simple animated workflow elements float beside them. Their calm explanation quickly escalates into a surreal, spell-casting style duel made of hand […]
Kinsta | Your Stress-Free WordPress Host
A woman is working late at night as holographic charts and chaotic data dashboards explode from her laptop. She’s overwhelmed, exhausted, and clearly stuck. On her desk, a tiny toy robot—the stand-in for chatbot support—utters the most useless line imaginable: “I didn’t get that.”Then everything shifts. The chaos fades. Her screen becomes clean and simple. […]
Kinsta | Enterprise Security That Works
A developer is furiously attempting to hack into his own company’s website. Two colleagues watch him with mild amusement, explaining that ever since the switch to Kinsta, he’s been treating the platform’s security as a personal challenge. Every attempt ends the same way: “Access Denied.” Eventually, he collapses in defeat. His coworkers shrug, completely unconcerned, […]
Zendesk | Zendesk Apps Promo
Three departments—Sales, Support, and Engineering—try to help a single customer. A sales rep needs quick information to close a deal, but the request gets trapped in a maze of silos. Sales can’t get a straight answer from Support, Support can’t get a simple fix from Engineering, and the whole thing collapses into jargon, mismatched account […]
ClickUp | Declaration
The Founding Fathers gather on July 4th, 1776, to finalize the Declaration of Independence—only to realize they’ve lost the latest version. Chaos erupts. Petty arguments fly, complete with 18th-century insults, as the room descends into disorder. Just as the moment teeters on collapse, Thomas Jefferson calmly opens a laptop. The Declaration is neatly organized in […]
Copado | A Fable of Collaboration Catastrophes
A creative team tries to recreate Leonardo’s “Vitruvian Man,” but without a shared process their collaboration collapses. They draw over each other’s lines, talk past one another, and turn the whiteboard into a messy tangle. The narrator frames this as life before Copado. Once Copado is introduced, the chaos snaps into alignment: the scribbles resolve […]
Copado | A Fable of No Visibility or Traceability
A man introduces his Salesforce release manager, Leila—who’s trying to work while wearing a sleep mask with cartoon eyes on it. She fumbles around her desk, misses her mouse, and can’t answer her boss’s questions about a project launch. “Sometimes it feels like she’s flying blind,” he explains. He hands her Copado. The mask comes […]
Wizer | Secure Code Training for Developers
A developer sits late at night, trapped in “Secure code training module 96,” staring down a soul-crushing 20-hour timer. Suddenly, a Morpheus-inspired mentor appears, offering a better way. He plugs the developer into Wizer, launching a Matrix-style sequence where training is downloaded straight into his brain. The developer wakes up transformed, proclaiming: “I know code […]
Torq | Official Commercial
An animated security team drowns in chaos as screens flash nonstop with “Error!” and “Alert!” messages. The team literally melts under the pressure. A dramatic movie-trailer voiceover describes their nightmare—until Torq arrives, personified as a Grim Reaper. Instead of death, this Reaper is a savior. With AI-powered blasts, Torq obliterates the flood of alerts. The […]
ClickUp | How Software Engineers Feel When They’ve Had It!
Two software engineers sit at their desk, visibly frustrated. The man groans, “Oh, come on!” while the woman throws her drink in anger. The action freezes and bold text appears: “We’re Software Engineers” and “WE’VE HAD IT with Outdated, Overly Complex Tools.” When the scene resumes, the man flips the entire desk as both cheer […]
Postman | We did this
Inside a high-stakes Mission Control room, an engineer works on an API for a satellite. She calls a remote colleague and, with one invite, shares her entire project in a Postman workspace. The colleague’s reaction—“This is so much better than the way I’ve been doing it”—captures the shift from friction to flow. A real request […]
Postman | I’m gonna push some buttons
Inside a sleek, intelligence-style command center, two developers finish what they call “the best API work we’ve ever done.” Their manager appears on a video call, assumes a long night ahead, and orders pizza for the team. The devs surprise her: they’re nearly done because Postman lets them build, test, document, debug, and publish from […]
ExtraHop | Security Uncompromised
The ad opens in a high-tech security operations center. Analysts monitor multiple screens as cyber threats unfold in real time. A tense, cinematic score underscores the urgency. Visual overlays highlight attacks in progress, with lines of code and network diagrams flashing across the screen. The voiceover explains that while attackers are evolving faster than ever, […]
Atlassian | It starts with Jira!
A team of innovators stands proudly in a high-tech workshop with a futuristic, egg-shaped vehicle. The ad then flashes back to show how they got there. Through a fast-paced montage, engineers, designers, and managers collaborate across locations. They constantly reference Jira to track progress, fix code, and update designs. Simple animated icons—code, lightbulbs, checkmarks—visualize their […]
Atlassian | Jira Service Management
A calm man sits in a coffee shop. He tells a colleague how well his teams work with Jira Service Management. His colleague arrives late, looking stressed. She has a pen stuck in her hair and suddenly gets a nosebleed. Outside, her angry team protests. They throw paintballs and hold signs asking for faster approvals. […]
Atera | Still doing IT like it’s 1995?! You need Atera
The spot opens in a dreary 1995 office where an IT professional struggles with bulky CRT monitors, a Rolodex, and endless manual tasks. Quick cuts highlight outdated tools—clunky workflows, endless clicking, and even a cringe-worthy VHS workout tape titled Reboot That Booty. The scene then shifts to today: a modern IT pro uses Atera’s sleek, […]
Atera | Atera’s AI explainer
Atera takes a bold approach, opening with the statement: “IT is broken.” The video uses a dark, minimalist line-art animation to show the frustrations IT teams face—forgotten passwords, faulty devices, and endless support tickets. Midway, it introduces Atera’s AI-powered platform as the solution. Instead of reacting to problems, IT can finally work proactively. The sleek […]
Logitech | Video Conferencing Device Management Software to Support Hybrid Workplaces
Logitech targets IT managers with a clean, professional 2D animation. The video moves from the pain of managing countless video devices to showing how Logitech Sync centralizes control. Abstract ideas like device management and room analytics are visualized with clear UI mockups and a futuristic control center. The message: Sync makes large-scale video collaboration seamless […]
ServiceNow | Put AI To Work for People
A spokesperson walks through a typical office, acknowledging the audience’s “AI fatigue.” She introduces employees dealing with slow, manual work—each smiling through gritted teeth. We meet a developer waiting months for code, a support agent digging through case files, a pregnant HR worker confused by policies, and an IT manager barely holding it together during […]
Catchpoint | Transforming Network Insights for Better Sleep
In this product explainer ad, Catchpoint highlights the stress experienced by IT professionals who deal with network monitoring. The video opens with an engineer at his desk, visibly tired and overwhelmed by the network data displayed on his computer screens. He looks frustrated and exhausted, his body language reflecting the pressure of his job. There […]
Veritas Technologies | The Truth in Cloud: This is impossible
In this ad, Veritas shows a team in an office, trying to figure out how to migrate to the cloud. The team struggles with the complexity of the task, surrounded by pizza, snacks, and coffee, trying to crack this “impossible” challenge. The ad emphasizes that cloud migration doesn’t have to be as difficult as it […]
GitHub | Building the Future
GitHub’s spot isn’t just a love letter to developers—it’s a cinematic tribute to the collective power of open source. We move through vignettes of coders around the world, collaborating asynchronously across languages, time zones, and backgrounds. The message is clear: the future isn’t built alone, and it’s probably built on GitHub. The Formula (That Works […]
HP | “Chain Reaction” featuring Aaron Takahashi
HP’s “Chain Reaction” ad stars Aaron Takahashi, who finds himself caught in a series of increasingly ridiculous events after a simple printer malfunction. What starts as a minor inconvenience quickly spirals into an uncontrollable chain of chaos—leading to an absurd sequence of mishaps that humorously highlight the frustrations of office technology. The Formula (That Works […]
Okta | That’s Not the Father
Okta flips daytime TV drama into IT comedy gold in this identity-first security spot. Set on a spoof of a Maury-style show, an emotional employee is shocked to discover—live on stage—that the man who logged into her system is not her actual coworker. Enter: the punchline, and the problem—your company’s security is only as strong […]
Rohde & Schwarz | DC Power Supplies – Designed for You, Not for the Hype
Rohde & Schwarz takes a direct, no-nonsense approach with “Designed for You, Not for the Hype,” positioning their DC power supplies as the practical, reliable choice in a market filled with overhyped, flashy competitors. Instead of relying on gimmicks or exaggerated claims, the ad speaks to engineers and professionals who just want equipment that works—without […]
IBM | Server
In IBM’s “Server” commercial, the company positions its cutting-edge server solutions as the backbone of modern businesses. The ad highlights the power and efficiency of IBM servers, emphasizing how they handle demanding workloads, boost productivity, and provide the infrastructure needed for the future of technology. Through sleek visuals and bold statements, IBM aims to capture […]
