HP | PrintOS Productivity Power Pack
A man walks alone through a quiet, dimly lit industrial warehouse. He carries a tablet and opens the HP PrintOS app. He taps a feature labeled “Productivity.” Instantly, he multiplies into four identical versions of himself. The clones perform a brief, synchronized dance move. Then they split up and begin operating multiple large-scale printing machines […]
HP | OmniBook X Flip
A developer sits at a sleek office desk wearing oversized “Power Armor” shoulders from the Fallout video game series. The setting blends reality and imagination. His desk becomes a surreal mix of work and play. Animated soccer players run across the surface. Vault Boy figurines appear beside his keyboard. The digital and physical worlds collide. […]
Lenovo | “Chad”
An IT administrator recounts the legend of “Chad,” a user who is absolute murder on machines. The spot plays like a war story, cutting through a montage of Chad’s tech-destroying habits: scorching a laptop on a hot plate, tumbling down concrete stairs, getting a screen crushed by elevator doors, and letting his bulldog chew on […]
Apple | The Underdogs: BSOD
The Underdogs team attends a massive packaging trade show, Container Con, hoping to land a deal with a powerful “Big Fish” buyer. Just as they prepare to pitch, a catastrophic global outage hits. Every PC in the building crashes with the infamous Blue Screen of Death. Chaos spreads instantly. Attendees abandon booths, panic sets in, […]
SHI | AI Anywhere has arrived at SHI with Snapdragon X Elite
A group of friends is deep in the woods, enjoying a rare, peaceful camping trip—no meetings, no emails, no deadlines. Just as they celebrate being “off the grid,” a frantic colleague bursts out of the trees, gasping about an emergency board meeting and a Q1 performance analysis due tonight. The campers’ serenity vanishes. Then, out […]
SHI | Santa’s IT wishlist
A young girl sits on Santa’s lap, rattling off her Christmas list at lightning speed. Santa, visibly stressed, tries to keep up while radioing his elf “mission control.” Inside the control room, another elf frantically types, struggling to process the endless data stream. The system overloads with a high-pitched whine, sparks flying as everything crashes. […]
SHI | North Pole tech support
In a sleek, high-tech version of Santa’s workshop, an elf in a tracksuit stares at a pile of old, useless laptops. Frustrated, he sighs and suggests using them as firewood. At a nearby mission control desk, another elf quickly calls for SHI. Within seconds, an SHI representative appears—seemingly out of thin air—carrying a recycling bin […]
Apple | Writing Tools
Warren, a weary office worker, struggles to draft an important email to his boss. His message is clumsy and loaded with awkward slang like “zhuzhing” and “big enchilada.” With a single tap of Apple Intelligence “Writing Tools” on his iPhone, the draft instantly transforms into a polished, professional email. His boss reads it and looks […]
Kandji | “So I Do That”
An IT admin explains that the company just hired a lot of people. New hires pop in one after another, each in a distinct, color-coded workspace—different roles, different cities, same need. In a single, chaotic beat, they all face the camera and demand, “A computer for work.” The admin stays calm and closes with, “So […]
Logitech | Video Conferencing Device Management Software to Support Hybrid Workplaces
Logitech targets IT managers with a clean, professional 2D animation. The video moves from the pain of managing countless video devices to showing how Logitech Sync centralizes control. Abstract ideas like device management and room analytics are visualized with clear UI mockups and a futuristic control center. The message: Sync makes large-scale video collaboration seamless […]
Logitech | Bye Bye Dongle
A woman on a video call with IT support happily discovers her new Logitech headset doesn’t need a dongle. She tosses her old dongle into a desk drawer, saying, “Can’t say I’ll miss ya, dongle.” The dongle, personified as a man in costume, finds himself in a dreary office with other obsolete tech — a […]
Deloitte US | Solving tomorrow’s challenges by accelerating AI innovation
A narrator compares epic moments of discovery—like fire and Newton’s apple—to the frustrating pace of modern corporate innovation. We see teams stuck in endless meetings, focus groups, and data dives. One manager receives urgent alerts to “INNOVATE NOW” on his smartwatch. The word “WAIT” appears onscreen—then shatters. Suddenly, we shift to a future where AI […]
Intel | Intel-Powered Tablets With Coach Ron Crawford
Basketball coach Ron Crawford explains why success isn’t just about strategy—it’s about finding an edge. The video shows him using an Intel-powered tablet during practice and team meetings. He analyzes plays, reviews footage, and prepares his players. During the big game, his team wins in the final moments. Crawford holds up an Intel processor, saying […]
HP | The Future of Collaboration
A team holds a hybrid meeting with some employees in a conference room and others joining remotely by video call. The manager suggests bringing everyone back to the office, saying, “The way we’re working just isn’t working.” But remote workers push back. One explains that noise-canceling headphones let them be heard clearly, even with background […]
HP | AI Companion
A woman sits at her HP laptop, opening a file titled “DUSTFALL.” She activates the HP AI Companion to summarize the document. As the AI works, tiny Western characters—made of a glossy, red liquid—come to life on her fingernails and keyboard. The visual metaphor shows the story being processed and brought to life. The woman […]
HP | Board Meeting at the Beach? No Problem!
A woman and her boss appear to be on a regular video call from their offices. But it’s all a setup. Behind them are fake office backdrops—complete with clocks, certificates, and potted plants—while they’re actually working from the beach. Their secret is exposed when a wave crashes into the boss’s setup mid-call. The final scene […]
HP | According to Steve
Two office workers complain about running out of printer ink, calling it a problem that “really, really stinks.” One of them, Steve, introduces HP Instant Ink. A rap-style voiceover kicks in, listing benefits like fast ink delivery, saving up to 50%, and equal pricing for black, white, or color ink. The ad uses quick cuts […]
HP | The Wrong Kind of Busy
A fast-paced montage shows stressed-out office workers across various environments—conference rooms, open-plan desks, elevators, and video calls. The voiceover runs through a rapid list of daily work frustrations: taking notes, summarizing emails, eating at your desk, decoding acronym soup (KPIs, TBDs, FYIs), and surviving chaotic meetings. Visual metaphors build the pressure—papers fly through the air, […]
Intel | Round Table Ultrabook™
The video opens in a medieval castle. Knights in armor sit around a large table, struggling to interpret sales data on clunky laptops. The king, frustrated, asks for help but is told to “call the helpline.” Just then, a woman enters carrying a sleek, modern laptop—the Ultrabook. The knights marvel at its thinness, calling it […]
Intel | The Tech Test with Corinne & Jamie Foxx
Jamie Foxx enters a room with an armful of outdated tech gear—dongles, chargers, a hotspot, even a mini power station. He proudly claims he’s got the “tech stuff covered” for a woman using a new laptop. But she surprises him. Her sleek Intel Evo laptop already has everything built in: a touchscreen, Wi-Fi 6, instant […]
Lenovo | JANE
An IT professional explains the exhausting reality of dealing with “Jane,” a self-proclaimed power user. We see Jane juggling multiple tasks—spilling coffee, printing, untangling cords, using multiple devices, and working on the go. The IT guy lists her constant demands: she wants to run everything, go everywhere, dock wirelessly, and “clone herself twice.” He vents […]
Lenovo | Users Happen | “Lunch”
Lenovo’s Users Happen ad uses humor to show the chaos that IT teams often deal with. In the “Lunch” episode, a user’s meal turns into a tech disaster. The ad highlights the need for durable, reliable workplace devices. The Formula (That Works at Any Budget) Workplace Accidents + Humor = Engaging Content The ad shows […]
HP | The Wolf
Christian Slater plays a skilled hacker known as “The Wolf.” He breaks into companies through weak spots most people ignore—like unsecured printers. The ad shows how easy it is to steal data when businesses don’t secure every part of their network. It ends with a clear warning: if your printers and PCs aren’t protected, your […]
Intel | Jim Parsons – B2B: Supercomputers Commercial USA
In this 2017 commercial, Intel collaborates with Jim Parsons, renowned for his role as Sheldon Cooper in The Big Bang Theory, to highlight the company’s pivotal role in powering over 90% of the world’s supercomputers. The ad emphasizes Intel’s contribution to advancements in various fields, from scientific research to complex data analysis, underscoring the company’s […]
Microsoft | #OriginalByDesign × Kiana Clay
Microsoft’s #OriginalByDesign campaign profiles Kiana Clay—adaptive athlete, entrepreneur, and a force of resilience—showcasing how Microsoft technology helps her defy limits, design her path, and keep pushing forward. It’s a stirring portrait of purpose, passion, and empowerment through tech. The Formula (That Works at Any Budget): 1. Personal Storytelling = Deep Emotional EngagementThe ad zeroes in […]
HP | “Chain Reaction” featuring Aaron Takahashi
HP’s “Chain Reaction” ad stars Aaron Takahashi, who finds himself caught in a series of increasingly ridiculous events after a simple printer malfunction. What starts as a minor inconvenience quickly spirals into an uncontrollable chain of chaos—leading to an absurd sequence of mishaps that humorously highlight the frustrations of office technology. The Formula (That Works […]
Apple | The Whole Working-from-Home Thing
Apple’s “The Whole Working-from-Home Thing” ad brings the reality of remote work to life through the eyes of a diverse cast of employees juggling family, pets, and Zoom meetings. From a cat walking across a keyboard to a toddler interrupting a virtual presentation, Apple shows how its products make the WFH experience more manageable—and even […]
Flux | a better way to make hardware
Flux’s ad showcases how their technology transforms hardware design and production. It targets engineers and product designers, highlighting how Flux simplifies and streamlines the process of creating and manufacturing hardware by leveraging modern tools and methodologies. The Formula (That Works at Any Budget): Clear Problem + Innovative Solution = Instant Connection – The ad starts […]
Apple | Escape from the office
Apple’s “Escape from the Office” is a cinematic, 9-minute comedy that feels more like a short film than a commercial—and that’s exactly the point. It follows a scrappy team of corporate misfits as they quit their soul-sucking jobs to build a startup, powered entirely by Apple’s business tools. It’s part heist film, part underdog story, […]
Rohde & Schwarz | DC Power Supplies – Designed for You, Not for the Hype
Rohde & Schwarz takes a direct, no-nonsense approach with “Designed for You, Not for the Hype,” positioning their DC power supplies as the practical, reliable choice in a market filled with overhyped, flashy competitors. Instead of relying on gimmicks or exaggerated claims, the ad speaks to engineers and professionals who just want equipment that works—without […]
HP.com | Phish in a Barrel
HP’s “Phish in a Barrel” commercial tackles the ongoing problem of cybersecurity threats, specifically phishing attacks, with a blend of humor and serious messaging. By exaggerating the ease with which hackers can target vulnerable systems, HP highlights the need for strong, reliable security solutions to protect against these growing threats. The Formula (That Works at […]
Compaq | “I Wouldn’t Watch This Commercial” – JOHN CLEESE
In this hilarious commercial, the legendary John Cleese takes the reins with a sarcastic twist, telling viewers that they shouldn’t even bother watching the ad. But in classic Cleese style, he doesn’t just stop there—he gives the audience every reason why Compaq is a great choice for their computing needs, all while dismissing the typical […]
Roland DG | Introducing Roland DG
Discover how Roland DG EMEA creatively tackled Manufacturing in their latest video Introducing Roland DG within the Computers and Electronics Manufacturing industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Intel | Evo – Still Good for Corinne Foxx: Powering Boss Life & Dad Pranks
Discover how Intel creatively tackled Manufacturing in their latest video Intel Evo: Still Good for Corinne Foxx: Powering Boss Life & Dad Pranks | Intel within the Semiconductor Manufacturing industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
