SAP | Business growing fast?
A businessman begins his day calmly at his desk. But as the voiceover talks about growth, his office slowly transforms into a chaotic jungle. The environment spirals out of control—plants burst through his laptop, oversized boxes drop from the sky, and he’s chased by exaggerated versions of customers and developers. He falls into a pit, […]
ServiceNow | Idris Elba explains how AI Agents Work for you
Actor Idris Elba explains the ServiceNow platform in a modern office setting. He introduces AI agents—digital helpers that automate tasks like resolving customer issues and flagging network problems. A co-worker jokes about them being “secret agents.” Idris clarifies they’re more like autonomous minions working behind the scenes. The message is simple: with AI agents, teams […]
ServiceNow | How do teams of ServiceNow AI Agents collaborate?
Two colleagues talk about using “AI Agents” to automate tasks like collecting time off requests and balancing leave approvals. A third colleague, Nick, joins and asks what they are discussing. They jokingly respond “Geese” and comment on the “V formation.” After Nick leaves, they admit they don’t know what Nick actually does and decide to […]
ServiceNow | Professor Idris is in
Idris Elba, dressed as a professor, sits in a traditional study and questions outdated ideas about learning and technology. He introduces “ServiceNow University” as a new, fun, and accessible way to learn about AI. The scene shifts to a bright, digital world showing animated learners leveling up their skills through the platform. Idris reappears on […]
HP | The Future of Collaboration
A team holds a hybrid meeting with some employees in a conference room and others joining remotely by video call. The manager suggests bringing everyone back to the office, saying, “The way we’re working just isn’t working.” But remote workers push back. One explains that noise-canceling headphones let them be heard clearly, even with background […]
HP | AI Companion
A woman sits at her HP laptop, opening a file titled “DUSTFALL.” She activates the HP AI Companion to summarize the document. As the AI works, tiny Western characters—made of a glossy, red liquid—come to life on her fingernails and keyboard. The visual metaphor shows the story being processed and brought to life. The woman […]
HP | Board Meeting at the Beach? No Problem!
A woman and her boss appear to be on a regular video call from their offices. But it’s all a setup. Behind them are fake office backdrops—complete with clocks, certificates, and potted plants—while they’re actually working from the beach. Their secret is exposed when a wave crashes into the boss’s setup mid-call. The final scene […]
HP | The Wrong Kind of Busy
A fast-paced montage shows stressed-out office workers across various environments—conference rooms, open-plan desks, elevators, and video calls. The voiceover runs through a rapid list of daily work frustrations: taking notes, summarizing emails, eating at your desk, decoding acronym soup (KPIs, TBDs, FYIs), and surviving chaotic meetings. Visual metaphors build the pressure—papers fly through the air, […]
Intel | Round Table Ultrabook™
The video opens in a medieval castle. Knights in armor sit around a large table, struggling to interpret sales data on clunky laptops. The king, frustrated, asks for help but is told to “call the helpline.” Just then, a woman enters carrying a sleek, modern laptop—the Ultrabook. The knights marvel at its thinness, calling it […]
Intel | The Tech Test with Corinne & Jamie Foxx
Jamie Foxx enters a room with an armful of outdated tech gear—dongles, chargers, a hotspot, even a mini power station. He proudly claims he’s got the “tech stuff covered” for a woman using a new laptop. But she surprises him. Her sleek Intel Evo laptop already has everything built in: a touchscreen, Wi-Fi 6, instant […]
BT Business | Peter Jones and The Gremlins ad
An office winds down for the night as employees head home—except for one man still at his desk. Suddenly, the elevator opens to reveal a swarm of Gremlins. They pour into the workspace, tearing wires, smashing equipment, and wreaking havoc. The man watches helplessly. A voiceover explains, “Because you never know when an IT problem […]
EDS | Running With The Squirrels
he ad parodies the Running of the Bulls—but instead of bulls, it’s squirrels. Styled like a serious documentary, people dressed in white with red scarves speak about the dangers of “running with squirrels.” Interviewees give dramatic advice like “think like a squirrel” and “respect the squirrel.” Meanwhile, visuals show swarms of squirrels chasing crowds in […]
Salesforce | “Self-Aware Squirrel”
Matthew McConaughey stands in a scenic field, pondering the question: “Who’s going to become self-aware first—AI or us?” He directs this to a squirrel on a tree stump, whose eyes glow with a digital effect. The camera reveals dozens more squirrels across the hillside, many with the same glowing eyes. Text appears: “Ask More of […]
Teamwork.com | The Profit Sweats
A woman lies awake at night, stressed about going over budget on a client project. Just as she tries to let it go, she gets a late-night text from her boss: “Is the project on budget?” Cut to “After Teamwork.com,” where she’s calm, in the office, using Teamwork.com’s dashboard to track profitability in real time. […]
Hootsuite | Survival Guide: “Chit Chat”
This B2B commercial opens with a holiday-themed title card: “The Happy Helpful Holiday (Office) Survival Guide.” A tip appears—”Prepare conversation starters to liven up your office holiday functions”—and we cut to a painfully awkward moment at an office party. One colleague asks an overly intellectual question about human evolution, while the others stare in silence. […]
Snowflake Inc. | The Story Behind The Founders Of Snowflake
This video tells the Snowflake origin story through the friendship and technical brilliance of its founders, Benoit and Thierry. It opens like a whimsical fairytale, with baby photos and scenes of France. As the pair grow up, we see their bond deepen through a shared love of computer science and data. When Benoit gets the […]
Billie x Adobe | Create What’s True to You
Billie Eilish partners with Adobe to show how she used Creative Cloud tools to shape her Happier Than Ever album and music video. We see Billie editing, directing, and building her vision step by step. Adobe then opens the door to fans, asking them to create original art using #BillieXAdobe. That fan art ends up […]
GitHub | Thank you for 10 years of code
The video opens with a screen recording of the early GitHub interface, showing a pull request being initiated. It then cuts to a fast-paced montage of people coding in real-world environments: a coffee shop, an office, a lab, a classroom, a dorm room, and a child at home. The emphasis is on human connection, collaboration, […]
Rho | “The Father of Accounting”
The video opens in 1494 Italy. Luca Pacioli, known as the “Father of Accounting,” writes by candlelight with a quill. He explains the double-entry bookkeeping system—debits, credits, and the balance of assets and liabilities. But then he begins describing problems that sound surprisingly modern. He complains about broken spreadsheet formulas, clients who don’t understand accounting […]
1Password | You’ll never be a part of this lineup.
A man at a grocery store checkout loudly spells out a complex password over the phone. It includes uppercase letters, numbers, and a dollar sign. He also mentions he doesn’t use two-factor authentication. The cashier, Clara, looks concerned. She explains he’s putting himself at risk of identity theft. Clara shows how 1Password can share sensitive […]
Zendesk | “It’s Mostly Just Astronauts”
A person in an old-fashioned deep-sea diving suit lounges on a couch, reading. An astronaut walks in from the back, talking on what sounds like a phone. He says he’s “go for drinking,” but the group is “mostly just astronauts.” The diver gives a tired sigh. A text overlay reads, “RELATIONSHIPS ARE COMPLICATED.” The scene […]
Dropbox | My spicy brief + Your hot idea
The video opens with surreal visuals—melting hot sauce bottles, a toaster with popping toast, and gooey clocks—paired with phrases like “My spicy brief” and “Your hot idea.” It then cuts to a Dropbox Paper screen showing a “Melty Moodboard” filled with abstract images and a task list titled “Final Taco Install.” Items like “Get that […]
ARRIS | Are you a Bandwidth Hog?
The ad shows different people enjoying their favorite online activities—streaming recipes, recording music, working out, gaming. The voiceover explains that everyone has passions that need a strong home network. Then the issue appears: “bandwidth hogs.” Animated pigs pop up, disrupting each person’s activity. These pigs represent devices or people using too much internet bandwidth. The […]
Zapier | On/Off
The ad opens with people struggling through complex, manual business tasks in an “Automation Off” world. A man is overwhelmed at a whiteboard. A woman panics on the phone. Another is buried under crashing data screens. These scenes feel all too real. Then the tone shifts. The ad imagines absurd, magical ways these people wish […]
Bosch Global | Meet our Robotics Researchers at Bosch
The video opens in a robotics lab. A robotic arm tries to grab a cup—and spills it. A researcher yells, “No!!!” It’s a small fail, but it sets the tone: Bosch is solving real challenges in robotics. From there, the video cuts to researchers discussing their work. They talk about localization, SLAM, scene understanding, motion […]
Workday | Welcome to the future of HCM
Workday’s Barbry McGann introduces the platform’s capabilities for managing a skills-based workforce. The video explains how Workday’s Skills Miner uses machine learning to map a company’s real-time “Skills Supply” from internal sources—like resumes, performance data, and feedback. It matches this to “Skills Demand” based on open roles and business priorities. The ad also highlights strategic […]
Fiverr | Got an Idea? Isn’t That Cute.
The ad shows a series of everyday entrepreneurs and creatives going about their lives, each with a new business idea or project. The voiceover dryly lists the usual startup hurdles—branding, logos, websites, marketing, legal help—that anyone with an idea will face. The narration contrasts the excitement of the idea with the overwhelming tasks needed to […]
Squarespace | Make It Real | Oscar the Grouch
A woman spots Oscar the Grouch’s pile of trash on a New York stoop and immediately pronounces it “modern art.” She snaps a photo and builds him a Squarespace website right there. The site goes live, and suddenly Oscar’s trash is showcased in online galleries, news article headlines, and curated into museum-like installations across the […]
Squarespace | A Better Web Awaits
The internet has become a noisy, confusing place. Squarespace turns that idea into a chaotic real-world street. The ad begins with strange images: a baby with an adult face, a broken visitor counter, and a man stepping into a messy street. That street represents the internet. He’s quickly surrounded by weird, loud characters. A muscle […]
Thales | A Long Day (with no Cybersecurity)
A man’s day falls apart as critical systems fail around him. It starts with news alerts about major transport and computer bugs. Soon, his phone shows suspicious banking activity. His bus is delayed, traffic turns chaotic, and even police seem caught in the disruption. Production lines freeze. Airports and subways shut down. At a hospital, […]
Squarespace | Who Is JohnMalkovich.com
John Malkovich sits in a tailoring workshop, trying to buy the domain “JohnMalkovich.com” for his fashion line. He’s shocked to find it’s already taken. A coworker confirms the bad news. He discovers the domain is being used for an “ULTIMATE Fishing Site,” complete with someone else proudly holding a large fish. Frustrated, he wonders aloud […]
Mailchimp | Mail Shrimp
A young person sits alone in a retro-futuristic sorting room, eating a shrimp sandwich. Around them, glowing paper-filled shelves stretch across the space. Workers in uniform move quietly. One shrimp has a human-like eye staring back. As emotional music swells, the person reflects. The ad ends with the text “MailShrimp” transforming into “MailChimp.” The Formula […]
SurveyMonkey | People Powered Data
We open with Zach, an overwhelmed HR manager struggling to create a company-wide survey. The voiceover lists common challenges—what to ask, how to structure it, and how to get useful results. Zach clicks “Build a Survey” on SurveyMonkey. Instantly, the mood shifts. With templates, suggested questions, and scoring tools, Zach quickly builds the perfect survey […]
Gong.io | Gong Super Bowl Commercial
Gong.io’s “Sound of Success” Super Bowl commercial introduces its Reality Platform™ through a loud, literal metaphor: every sales win triggers a giant, resounding gong. The ad uses humorous, exaggerated moments to visualize sales success—and connect it directly to Gong’s value. The Formula (That Works at Any Budget) Symbolic Sound + Visual Metaphor = Brand Recall […]
QuickBooks | Get Yours with Danny de Vito
QuickBooks’ “Get Yours” campaign stars Danny DeVito as a no-nonsense coach for small business owners. In short, punchy ads, he gives hilarious (but helpful) advice to real entrepreneurs—from electricians to doggy daycare owners. The campaign highlights how QuickBooks saves them time, money, and stress, all while keeping the tone light and fun. The Formula (That […]
Volvo Trucks | The Epic Split feat. Van Damme
Volvo Trucks stages a bold stunt: Jean-Claude Van Damme performs a slow-motion split between two reversing trucks. Set to Enya’s Only Time, the ad is filmed in one take at sunrise on an empty runway. It highlights the stability and precision of Volvo’s dynamic steering system with poetic drama and technical control. The Formula (That […]
Miro | Monster problem? Solve anything, together
Miro’s campaign opens with a team facing a giant, city-crushing monster. They try everything—wild guesses, half-baked plans—but fail. The turning point? They start working together on a Miro board. Suddenly, they align, strategize, and stop the monster. The message: no challenge is too big when you collaborate. The Formula (That Works at Any Budget) Visual […]
General Electric | What Matters
GE’s “What Matters” campaign aired during the 2018 Winter Olympics and tells a simple truth: technology matters, but people matter more. Through short vignettes—from a boy finishing homework to a grandmother making it to a school play—the ad shows how GE’s work in healthcare, aviation, and energy quietly powers meaningful moments in daily life. The […]
Salesforce | “Data Forest”
Salesforce’s “Data Forest” commercial features Matthew McConaughey exploring a dense, metaphorical forest—symbolizing the overwhelming complexity of today’s data landscape. As he journeys deeper, the message becomes clear: to thrive in the AI era, companies must not only harness data but do so with trust and ethics. The call to action? “Ask More of AI.” The […]
1Password | Cybersecurity and Skin Care
Ryan Reynolds addresses the Wrexham AFC football team—whom he co-owns—in 1Password’s “Cybersecurity and Skin Care” campaign. He compares online security to skincare routines: both are often overlooked but critically important. The team responds with surprise that he’s preaching what they already practice—thanks to 1Password. The Formula (That Works at Any Budget) Skincare Analogy + Real-Life […]
Salesforce | “Gold Rush”
Matthew McConaughey rides through a Western landscape in Salesforce’s “Gold Rush.” But instead of hunting treasure, he’s talking about data—and how it’s only valuable when used wisely. The ad draws a clear line: Data is the new gold, but AI needs ethics. Salesforce’s message? Don’t just use AI. Ask more of it. The Formula (That […]
Acrobat | Acrobat’s Got It: Baby Proof
A financial advisor is reviewing a document—until his toddler starts smashing the keyboard. In Adobe Acrobat’s “Baby Proof” ad, chaos meets calm thanks to Acrobat’s security tools. With password protection and secure sharing, even baby-sized disasters can’t ruin your workflow. The Formula (That Works at Any Budget) Relatable Parenting + Humor = Instant Connection The […]
Upwork | “Hey World”
Upwork’s “Hey World” campaign delivers bold, playful messages to famous people and organizations—offering freelance help for their public challenges. From Elon Musk to NASA, the ad uses cultural references to promote Upwork’s network of skilled freelancers as fast, flexible problem-solvers. The Formula (That Works at Any Budget) Pop Culture Callouts + Direct Address = Instant […]
Canva | What Will You Design Today?
Canva’s “What Will You Design Today?” ad highlights real people using Canva to turn their ideas into reality. From small business owners to activists, users show how Canva’s simple design tools help anyone create high-quality visuals—no design skills needed. The Formula (That Works at Any Budget) Real Users + Simple Tools = Broad Appeal The […]
Volvo Trucks | The Technician
Volvo Trucks delivers a jaw-dropping live test in “The Technician.” A real technician is buried up to his neck in gravel as the new Volvo FMX drives over him—showcasing its precision, ground clearance, and safety features. The stunt highlights the FMX’s ability to handle rough terrain while keeping people safe. The Formula (That Works at […]
Lenovo | Users Happen | “Lunch”
Lenovo’s Users Happen ad uses humor to show the chaos that IT teams often deal with. In the “Lunch” episode, a user’s meal turns into a tech disaster. The ad highlights the need for durable, reliable workplace devices. The Formula (That Works at Any Budget) Workplace Accidents + Humor = Engaging Content The ad shows […]
Malwarebytes | Only Human – Help Desk
Malwarebytes uses humor to show a typical help desk call where a user falls for a common cyber threat. The ad highlights how human error can lead to security issues—and how Malwarebytes helps protect against them. The Formula (That Works at Any Budget) Relatable Scenario + Light Humor = Engaging Content The ad shows a […]
Malwarebytes | Cyberprotection for Every Business
This ad highlights how Malwarebytes provides powerful cyber protection for businesses of all sizes, across all industries and locations. It uses dramatic, real-world scenes to emphasize the critical importance of strong cybersecurity solutions in today’s fast-evolving digital landscape. The Formula (That Works at Any Budget) Broad Appeal + Clear Cybersecurity Message = Strong Connection By […]
ClickUp | KJ feat. GaTa – It’s About Time
ClickUp teams up with rapper GaTa and ClickUp’s own K.J. (Kenneth Harkness) in a high-energy music video about time. The song, called “It’s About Time,” blends workplace stress, missed deadlines, and digital overload into a fun, fast-paced track. It shows how ClickUp helps teams save time by keeping everything in one place. The Formula (That […]
ClickUp | Whiteboards | Official Song
ClickUp introduces its Whiteboards feature through a catchy musical ad. It shows how teams often use too many tools, making work feel messy and slow. The song highlights this chaos in a fun, exaggerated way—and then shows how ClickUp solves it. With Whiteboards, teams can brainstorm and act in one place. The Formula (That Works […]
