Bigin by Zoho CRM | Streamline scheduling
A dentist calmly sets up for the day—everything seems under control. Suddenly, he freezes as a horrifying vision appears: a waiting room packed with patients, all sitting with their mouths wide open, waiting for him at once. On-screen text asks: “Overlapping appointments?” The nightmare instantly cuts to the solution: Bigin’s built-in Booking Pages. A clean, […]
Asana | Medieval Solutions
A knight in full armor stomps through a modern office. He struggles to type on a keyboard with his gauntlets, growing more frustrated by the second. His coworker mutters, “Not again,” as the knight erupts in rage, screaming in archaic English before drawing his sword and smashing his computer monitor. The screen cuts to the […]
Upwork | Creating Opportunity in Every Era of Work
Upwork tells the story of how work has evolved. A fast-paced montage contrasts the old world of rigid 9-to-5 office life with today’s flexible, global, and remote talent. The spot positions Upwork as central to this shift and introduces AI as the next chapter. The voiceover stresses that while AI can handle tasks, only humans […]
Crazy Domains | Bring Your Website Live in Minutes with .au Direct
Jack, the owner of Jack’s Pies, is busy serving customers when he takes a phone call. The caller asks how to order online. Jack awkwardly admits he doesn’t have a website and suggests ordering through his social media instead. The customer is unimpressed. A blunt, deadpan voiceover cuts in: “That’s a bad look.” The ad […]
Wistia | Free Professional-Quality Webcam & Screen Recorder
The spot opens with a narrator walking through Wistia’s new video creation tools. Just as he gets going, the demo itself comes alive. A product marketer, a florist, and even a “thought leader” start interrupting him, breaking the fourth wall to rave about how simple and seamless the features are. At one point, one character […]
Wistia | Complete Control
Wistia transforms its product pitch into a full-on retro music video. Styled like a cheesy 1980s/90s corporate anthem, it features an overjoyed office cast belting out the catchy refrain: “Complete control over my videos!” Every detail is pitch-perfect: oversized computers, bad ties, clunky cameras, and endless smiling choreography. The lyrics highlight Wistia’s core features—no ads, […]
Fiverr | Prompt and Punishment
At a diner, a man named Garry learns his entire reality is created by AI professionals on Fiverr. He mocks the idea, complains his coffee tastes like soap, and dares the “all-powerful” AIs to bring it on. Instantly, he’s punished with a surreal montage: his wife leaves him for a man in a hotdog costume, […]
Descript AI | AI Video Editing Just Got Scary Good
A woman sits in a dark room, stressed and alone, trying to edit a video. A dramatic voiceover describes the crushing feeling. The stress is visualized in a surreal montage: a burning monitor, an exploding blender, an hourglass, and a teddy bear that trades balloons for a flamethrower. Then the pivot. Descript introduces Underlord, an […]
Loom | From 30-Min Meetings to 3-Min Videos
A narrator laments back-to-back meetings as an office fills with clones of the same working mother—each trapped in another call. The contrast is clear when she sends a quick Loom instead of scheduling yet one more meeting. In the payoff, the real mom is at home. She closes her laptop and happily joins her son […]
Google | Digital marketing, generated by AI
A marketer builds an entire campaign for “SOSA” cat food using Google AI. They start with a basic product photo, enhance it with AI to remove the background, upscale the image, and generate a new scene with a simple text prompt: “cat in front of a plant.” The AI writes multiple ad copy options, refines […]
Salesforce | Say Hello to Einstein Copilot
Salesforce launches Einstein Copilot with a high-energy, rapid montage that feels more like a tech hype reel than a standard product demo. The video uses the familiar visual language of chat apps—bubbles, emojis, and notifications—to show how the AI assistant handles requests instantly. By resolving a stream of work tasks in seconds, Einstein Copilot is […]
Atera | Still doing IT like it’s 1995?! You need Atera
The spot opens in a dreary 1995 office where an IT professional struggles with bulky CRT monitors, a Rolodex, and endless manual tasks. Quick cuts highlight outdated tools—clunky workflows, endless clicking, and even a cringe-worthy VHS workout tape titled Reboot That Booty. The scene then shifts to today: a modern IT pro uses Atera’s sleek, […]
Atera | Atera’s AI explainer
Atera takes a bold approach, opening with the statement: “IT is broken.” The video uses a dark, minimalist line-art animation to show the frustrations IT teams face—forgotten passwords, faulty devices, and endless support tickets. Midway, it introduces Atera’s AI-powered platform as the solution. Instead of reacting to problems, IT can finally work proactively. The sleek […]
Deloitte US | Solving tomorrow’s challenges by accelerating AI innovation
A narrator compares epic moments of discovery—like fire and Newton’s apple—to the frustrating pace of modern corporate innovation. We see teams stuck in endless meetings, focus groups, and data dives. One manager receives urgent alerts to “INNOVATE NOW” on his smartwatch. The word “WAIT” appears onscreen—then shatters. Suddenly, we shift to a future where AI […]
Quickbook | Eggs
The scene opens in a chaotic diner where customers frantically eat eggs. A stressed waitress struggles to manage a kitchen overwhelmed with overdue invoices stamped “FINAL REMINDER.” Suddenly, giant, menacing roosters wearing “SUPPLIER” name tags terrorize the staff and customers. The tension builds until the scene abruptly shifts to a calm, clean diner. The waitress […]
HubSpot CRM | ‘Holler’
A woman on horseback, the “CEO of a fast-growing outlaw enterprise,” asks her team for a status update. But her team is across a massive canyon. They try yelling back business jargon like “quarterly train acquisition campaign,” only for the echo to garble it. She introduces HubSpot to bring teams and data together—so no one […]
Zendesk | How does Zendesk’s generative AI help your customer experience agents?
A narrator introduces a calm, high-performing customer service agent. He’s effortlessly working through his tickets. But when the narrator wonders what it would be like without Zendesk AI, everything falls apart. His snow globe erupts into a blizzard. His inbox floods. He panics. Zendesk’s generative AI features—like summarizing tickets, adjusting tone, and expanding replies—kick in […]
Zendesk | AI for VIP customer service
A young girl loses her teddy bear—“HunBun”—while staying at a hotel. Her mom messages the hotel. Zendesk AI flags her as a VIP and routes the request with urgency. A manager finds the bear, ties a ribbon around its neck, and ships it next-day. The girl receives HunBun and beams with joy. On-screen text reads: […]
Zendesk | AI that knows it’s all about YOU
A narrator introduces “Snake Eyes,” a serious-looking heavy metal musician, who’s “trying to change his tune” by playing a delicate mandolin. We learn that Snake Eyes’ favorite guitar brand uses Zendesk AI. It helped him get a personalized guitar pick and update his preferences to match his new persona. A single tear rolls down his […]
ServiceNow | Put AI To Work for People
A spokesperson walks through a typical office, acknowledging the audience’s “AI fatigue.” She introduces employees dealing with slow, manual work—each smiling through gritted teeth. We meet a developer waiting months for code, a support agent digging through case files, a pregnant HR worker confused by policies, and an IT manager barely holding it together during […]
Apple | Escape from the office
Apple’s “Escape from the Office” is a cinematic, 9-minute comedy that feels more like a short film than a commercial—and that’s exactly the point. It follows a scrappy team of corporate misfits as they quit their soul-sucking jobs to build a startup, powered entirely by Apple’s business tools. It’s part heist film, part underdog story, […]
Synthesia | Welcome to Synthesia
Synthesia’s “Welcome to Synthesia” ad doesn’t just explain what they do—it shows it. Created entirely using their AI avatars and voiceovers, the ad puts their own product on display from the very first frame. It’s polished, to-the-point, and just futuristic enough to make you raise an eyebrow (in a good way). The Formula (That Works […]
WINN.AI | The Sales Painkiller
WINN.AI’s “The Sales Painkiller” takes a hilarious approach to the daily struggles of sales teams, showing how traditional CRM systems feel like an unbearable headache. By exaggerating the pain of manual data entry and clunky processes, the ad positions WINN.AI as the ultimate remedy—an effortless, no-typing CRM that lets sales teams focus on closing deals […]
