Methodology
For months, our team embarked on a daring quest through the vast expanse of the internet to uncover the top 100 bravest B2B video ads out there.
PICTURE THIS: Countless hours spent watching a gazillion B2B ads. And guess what? Only the absolute cream of the crop made it into the Brave100. But how did we choose? Well, using a hybrid model of System1 and LinkedIn APAC’s methodologies, we put them through the wringer using the below:
Story Arc:
Did the narrative grab us by the collar and keep us glued?
Branding:
Was it in line with what the brand stands for?
Emotion:
Did it make us laugh or stir our inner muse?
Music:
Did the soundtrack complement and elevate the narrative?
Fast-Cut Scenes:
Were things kept moving to hold our attention?
Buyer Situations:
Could buyers easily relate to what's on-screen?
Our list isn’t just a fleeting snapshot — it’s a testament to resilience, insight and that intangible ‘something special.’ You’re not just exploring leaders; you’re encountering legends in the making.
