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B2B Video Ads That Changed The Game
A Living Archive of Excellence
The definitive collection of groundbreaking B2B video campaigns, curated to spark your next big idea. From pioneering classics to today’s viral successes, discover how leading brands tell their story.
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Zoom | Zoom Contact Center: For when your customers’ plans don’t go as planned
30 seconds
Live Action
Voice Over
Technology & Software
Speaking Actors
Brand Awareness
Inspirational
2022
Visual & Music Driven
Over $100K
Screen shots / UX
IT Services and IT Consulting
+
Wynter | Your Daughter’s Hand
Humour
Live Action
Voice Over
Technology & Software
Speaking Actors
2 minutes
Brand Awareness
On-Camera Narrative
Over $100K
2021
Screen shots / UX
Bold & In-Your-Face
MarTech
+
Wistia | Introducing Wistia’s Video Trimmer
Humour
Live Action
Voice Over
Technology & Software
1 minute
Speaking Actors
Brand Awareness
On-Camera Narrative
2022
Over $100K
Screen shots / UX
Serious / Corporate
MarTech
+
Windward | From “DUNNO!” to “I know!” with Ocean Freight Visibility
Humour
Live Action
Voice Over
1 minute
2023
Brand Awareness
Visual & Music Driven
Over $100K
Screen shots / UX
Bold & In-Your-Face
Supply Chain & Logistics
+
Walnut.io | WeAreProspects – What if buying software happened in real life?
Humour
Live Action
Voice Over
Technology & Software
Speaking Actors
2 minutes
Brand Awareness
On-Camera Narrative
2022
Over $100K
Bold & In-Your-Face
+
WalkMe | Software just wants to see you happy.
Humour
Live Action
Voice Over
Technology & Software
1 minute
Brand Awareness
Inspirational
2022
Visual & Music Driven
Over $100K
Screen shots / UX
+
Vonage | Re-engage with customers on their favorite channel
Humour
30 seconds
Live Action
Voice Over
Brand Awareness
Inspirational
Visual & Music Driven
Over $100K
2021
Serious / Corporate
Telecommunications
+
Upwork | This Is How We Work Now – Director’s Cut
Humour
Live Action
Voice Over
Technology & Software
Animation
Speaking Actors
Brand Awareness
Long Form
2022
Visual & Music Driven
Over $100K
Bold & In-Your-Face
Technology, Information and Internet
+
Siemens | Transform the everyday
Live Action
Voice Over
Technology & Software
Animation
Speaking Actors
2 minutes
2023
Stock Video
Brand Awareness
Inspirational
Visual & Music Driven
Over $100K
Screen shots / UX
Serious / Corporate
Computer and Network Security
+
EXN & Thales | Perfect Match
Humour
Live Action
Voice Over
Under $10K
Technology & Software
1 minute
Speaking Actors
2023
Stock Video
Brand Awareness
On-Camera Narrative
Inspirational
Cybersecurity
Visual & Music Driven
Computer and Network Security
+
Squarespace | Make A Website To Sell Anything
Live Action
Voice Over
Technology & Software
1 minute
Animation
Speaking Actors
2023
Brand Awareness
Inspirational
Talking Heads & B-Roll
Visual & Music Driven
Over $100K
Screen shots / UX
Bold & In-Your-Face
Whimsical / Fantasy
Website & E-commerce
Technology, Information and Internet
+
Splunk | Cloud Fact: Splunk Takes the Turbulence Out of Your Cloud Journey
Humour
30 seconds
Live Action
Voice Over
Technology & Software
Speaking Actors
Cloud Computing
Brand Awareness
On-Camera Narrative
Inspirational
$50K–$100K
Cybersecurity
2022
Visual & Music Driven
Serious / Corporate
Technology, Information and Internet
+
Sopro | We love our clients
30 seconds
Live Action
Voice Over
Speaking Actors
Brand Awareness
On-Camera Narrative
Inspirational
$50K–$100K
2022
MarTech
Marketing
+
Slingshot Biosciences | Time to Take Control
Humour
Live Action
Voice Over
1 minute
2023
Stock Video
Brand Awareness
Inspirational
$50K–$100K
Visual & Music Driven
Bold & In-Your-Face
Healthcare & Pharmaceuticals
Biotechnology Research
+
Sinch | The Customer Communications Cloud
Live Action
Product
Voice Over
Technology & Software
Speaking Actors
2 minutes
Brand Awareness
Inspirational
Explainer
2022
Visual & Music Driven
Over $100K
Screen shots / UX
Serious / Corporate
IT Services and IT Consulting
+
Similarweb | Grow Your Traffic and Win Your Market
Live Action
Product
Voice Over
1 minute
Speaking Actors
Brand Awareness
On-Camera Narrative
SaaS
Inspirational
Explainer
$50K–$100K
2021
Screen shots / UX
Big Data & Analytics
Clean / Minimalist
Serious / Corporate
Marketing
+
Salesforce | “The March” – Team Earth with Matthew McConaughey
Live Action
Voice Over
Technology & Software
1 minute
Speaking Actors
Celebrity
2023
Brand Awareness
SaaS
Inspirational
Over $100K
CGI
Technology, Information and Internet
+
Roland DG | Introducing Roland DG
Live Action
Voice Over
1 minute
2023
Stock Video
Brand Awareness
Inspirational
$50K–$100K
Visual & Music Driven
Mixed Media
Bold & In-Your-Face
Computer Hardware
Manufacturing & Industrial
+
Pitch | Introducing recordings | Turn presentations into expressive video narratives
Live Action
Voice Over
Technology & Software
2 minutes
Brand Awareness
SaaS
Inspirational
$50K–$100K
2022
Visual & Music Driven
Screen shots / UX
Clean / Minimalist
Serious / Corporate
Technology, Information and Internet
+
Intuit QuickBooks | For the Hero Behind the Heroes
30 seconds
Live Action
Voice Over
Technology & Software
Speaking Actors
2023
Brand Awareness
Inspirational
Visual & Music Driven
Over $100K
Emotional / Touching
Screen shots / UX
Serious / Corporate
FinTech
+
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