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B2B Video Ads That Changed The Game
A Living Archive of Excellence
The definitive collection of groundbreaking B2B video campaigns, curated to spark your next big idea. From pioneering classics to today’s viral successes, discover how leading brands tell their story.
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Modern Treasury | Move money easier, grow faster with Modern Treasury
Humour
Live Action
Voice Over
Technology & Software
Animation
Speaking Actors
2 minutes
Brand Awareness
2022
Visual & Music Driven
Over $100K
Screen shots / UX
Serious / Corporate
FinTech
+
MNTN | Steve-O Demos MNTN – The Hottest Software in TV [Spicy Cut]
Humour
Live Action
Product
Technology & Software
Speaking Actors
Brand Awareness
On-Camera Narrative
SaaS
Long Form
Explainer
2022
Over $100K
Screen shots / UX
Bold & In-Your-Face
MarTech
+
Upwork | Nepotism
Humour
30 seconds
Live Action
Technology & Software
Animation
Speaking Actors
Brand Awareness
On-Camera Narrative
SaaS
$50K–$100K
2022
Bold & In-Your-Face
Talent & Freelancing
+
Cloudbeds | Revenge of the Traveler – Life Before Cloudbeds
Humour
Live Action
Technology & Software
Speaking Actors
2 minutes
Brand Awareness
2022
Over $100K
CRM
+
Zoom | Zoom Contact Center: For when your customers’ plans don’t go as planned
30 seconds
Live Action
Voice Over
Technology & Software
Speaking Actors
Brand Awareness
Inspirational
2022
Visual & Music Driven
Over $100K
Screen shots / UX
IT Services and IT Consulting
+
Zendesk | Magical customer experiences
Humour
30 seconds
Live Action
Technology & Software
Speaking Actors
Brand Awareness
On-Camera Narrative
SaaS
Inspirational
2022
Visual & Music Driven
Over $100K
Screen shots / UX
+
Wistia | Introducing Wistia’s Video Trimmer
Humour
Live Action
Voice Over
Technology & Software
1 minute
Speaking Actors
Brand Awareness
On-Camera Narrative
2022
Over $100K
Screen shots / UX
Serious / Corporate
MarTech
+
Walnut.io | WeAreProspects – What if buying software happened in real life?
Humour
Live Action
Voice Over
Technology & Software
Speaking Actors
2 minutes
Brand Awareness
On-Camera Narrative
2022
Over $100K
Bold & In-Your-Face
+
WalkMe | Software just wants to see you happy.
Humour
Live Action
Voice Over
Technology & Software
1 minute
Brand Awareness
Inspirational
2022
Visual & Music Driven
Over $100K
Screen shots / UX
+
Upwork | This Is How We Work Now – Director’s Cut
Humour
Live Action
Voice Over
Technology & Software
Animation
Speaking Actors
Brand Awareness
Long Form
2022
Visual & Music Driven
Over $100K
Bold & In-Your-Face
Technology, Information and Internet
+
Universe | You Can Make a Website From Your Phone – Isn’t That Marvelous?
Humour
Live Action
Product
Technology & Software
Speaking Actors
2 minutes
Brand Awareness
On-Camera Narrative
Inspirational
Explainer
$50K–$100K
2022
Screen shots / UX
Bold & In-Your-Face
Website & E-commerce
Technology, Information and Internet
+
SurveyMonkey | Ask. Listen. Act. ❘ Giancarlo Esposito
30 seconds
Live Action
Technology & Software
Speaking Actors
Celebrity
Brand Awareness
On-Camera Narrative
Inspirational
2022
Over $100K
Bold & In-Your-Face
Marketing
+
Superside | Expand Your Design Capacity
Humour
Live Action
Product
Speaking Actors
Brand Awareness
Inspirational
Long Form
Explainer
Talking Heads & B-Roll
$50K–$100K
2022
Screen shots / UX
Serious / Corporate
Marketing
+
Splunk | Cloud Fact: Splunk Takes the Turbulence Out of Your Cloud Journey
Humour
30 seconds
Live Action
Voice Over
Technology & Software
Speaking Actors
Cloud Computing
Brand Awareness
On-Camera Narrative
Inspirational
$50K–$100K
Cybersecurity
2022
Visual & Music Driven
Serious / Corporate
Technology, Information and Internet
+
Sopro | We love our clients
30 seconds
Live Action
Voice Over
Speaking Actors
Brand Awareness
On-Camera Narrative
Inspirational
$50K–$100K
2022
MarTech
Marketing
+
Sinch | The Customer Communications Cloud
Live Action
Product
Voice Over
Technology & Software
Speaking Actors
2 minutes
Brand Awareness
Inspirational
Explainer
2022
Visual & Music Driven
Over $100K
Screen shots / UX
Serious / Corporate
IT Services and IT Consulting
+
Simply Business | You name it. We insure it.
Humour
30 seconds
Live Action
Speaking Actors
Brand Awareness
On-Camera Narrative
Inspirational
Talking Heads & B-Roll
$50K–$100K
2022
Bold & In-Your-Face
Financial Services
Insurance
+
Postman | Together
Live Action
Technology & Software
1 minute
Speaking Actors
Brand Awareness
On-Camera Narrative
Inspirational
2022
Visual & Music Driven
Over $100K
Emotional / Touching
Screen shots / UX
Serious / Corporate
Technology, Information and Internet
+
Pitch | Introducing recordings | Turn presentations into expressive video narratives
Live Action
Voice Over
Technology & Software
2 minutes
Brand Awareness
SaaS
Inspirational
$50K–$100K
2022
Visual & Music Driven
Screen shots / UX
Clean / Minimalist
Serious / Corporate
Technology, Information and Internet
+
Ping Identity | ‘Password’ Commercial with Terry Crews & David Lautman
Humour
30 seconds
Live Action
Technology & Software
Speaking Actors
Celebrity
Brand Awareness
Inspirational
Cybersecurity
2022
Over $100K
Screen shots / UX
Bold & In-Your-Face
Technology, Information and Internet
+
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