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B2B Video Ads That Changed The Game
A Living Archive of Excellence
The definitive collection of groundbreaking B2B video campaigns, curated to spark your next big idea. From pioneering classics to today’s viral successes, discover how leading brands tell their story.
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Rohde & Schwarz | DC Power Supplies – Designed for You, Not for the Hype
Humour
Live Action
Product
Voice Over
Technology & Software
2024
Animation
Speaking Actors
2 minutes
Brand Awareness
Explainer
$50K–$100K
Clean / Minimalist
Bold & In-Your-Face
CGI
Computer Hardware
DevOps & IT Infrastructure
+
Sopro | Introducing Multi-Channel Prospecting
Humour
Live Action
Product
Voice Over
Technology & Software
1 minute
2024
Animation
Stock Video
Brand Awareness
SaaS
Explainer
$50K–$100K
Screen shots / UX
Bold & In-Your-Face
Serious / Corporate
+
Tableau | Tableau Pulse – Have You Checked Your Pulse Today?
Live Action
Product
Voice Over
Technology & Software
2024
Animation
Speaking Actors
2 minutes
Brand Awareness
SaaS
Inspirational
Explainer
$50K–$100K
Screen shots / UX
Big Data & Analytics
Clean / Minimalist
CGI
AI/ML
+
Lusha | 500 Million Phone Numbers or Just The One You Need?
Humour
30 seconds
Live Action
Voice Over
Technology & Software
2024
Speaking Actors
Brand Awareness
SaaS
$50K–$100K
Screen shots / UX
Bold & In-Your-Face
+
Next Insurance | The Insurance of Your Small Business Dreams
Humour
30 seconds
Live Action
Voice Over
Animation
Speaking Actors
Brand Awareness
$50K–$100K
Visual & Music Driven
2021
Screen shots / UX
Whimsical / Fantasy
Financial Services
Insurance
+
Perimeter 81 | Introduces: The Cybersecurity Experience Platform
Humour
Live Action
Voice Over
Technology & Software
2 minutes
Brand Awareness
Inspirational
$50K–$100K
Cybersecurity
Visual & Music Driven
2021
Screen shots / UX
+
Microsoft | Windows 1.0 with Steve Ballmer
Humour
30 seconds
Live Action
Product
Technology & Software
Speaking Actors
Brand Awareness
On-Camera Narrative
Explainer
$50K–$100K
Classics
Bold & In-Your-Face
+
Upwork | Nepotism
Humour
30 seconds
Live Action
Technology & Software
Animation
Speaking Actors
Brand Awareness
On-Camera Narrative
SaaS
$50K–$100K
2022
Bold & In-Your-Face
Talent & Freelancing
+
Wealthsimple | Coffee Coffee
Humour
30 seconds
Live Action
Technology & Software
2024
Speaking Actors
Brand Awareness
On-Camera Narrative
$50K–$100K
Clean / Minimalist
FinTech
+
Basecamp | “The Future – Device
Humour
Live Action
Technology & Software
1 minute
Animation
Speaking Actors
2023
Brand Awareness
On-Camera Narrative
$50K–$100K
Screen shots / UX
CRM
Whimsical / Fantasy
Serious / Corporate
+
Hex | Powerful data tools for everyone
Humour
Live Action
Product
Voice Over
Technology & Software
2024
Brand Awareness
On-Camera Narrative
SaaS
Long Form
Explainer
Talking Heads & B-Roll
$50K–$100K
Screen shots / UX
Big Data & Analytics
Serious / Corporate
+
UKG | Time of Your Life
Humour
Live Action
Voice Over
Technology & Software
1 minute
2024
Speaking Actors
Stock Video
Brand Awareness
SaaS
Inspirational
$50K–$100K
Visual & Music Driven
Serious / Corporate
Human Resources Services
+
WINN.AI | No Typing CRM™
Humour
Live Action
Voice Over
Technology & Software
1 minute
Speaking Actors
2023
Brand Awareness
SaaS
$50K–$100K
Visual & Music Driven
Bold & In-Your-Face
+
WINN.AI | The Sales Painkiller
Humour
Live Action
Voice Over
Technology & Software
2024
Animation
Speaking Actors
2 minutes
Brand Awareness
SaaS
Inspirational
$50K–$100K
Visual & Music Driven
Screen shots / UX
AI Video
Bold & In-Your-Face
+
Zapier | It doesn’t take a magic wand to grow your business. It takes Zapier.
Humour
30 seconds
Live Action
Voice Over
Technology & Software
2024
Speaking Actors
Brand Awareness
SaaS
$50K–$100K
Screen shots / UX
+
Universe | You Can Make a Website From Your Phone – Isn’t That Marvelous?
Humour
Live Action
Product
Technology & Software
Speaking Actors
2 minutes
Brand Awareness
On-Camera Narrative
Inspirational
Explainer
$50K–$100K
2022
Screen shots / UX
Bold & In-Your-Face
Website & E-commerce
Technology, Information and Internet
+
Superside | Expand Your Design Capacity
Humour
Live Action
Product
Speaking Actors
Brand Awareness
Inspirational
Long Form
Explainer
Talking Heads & B-Roll
$50K–$100K
2022
Screen shots / UX
Serious / Corporate
Marketing
+
Splunk | Cloud Fact: Splunk Takes the Turbulence Out of Your Cloud Journey
Humour
30 seconds
Live Action
Voice Over
Technology & Software
Speaking Actors
Cloud Computing
Brand Awareness
On-Camera Narrative
Inspirational
$50K–$100K
Cybersecurity
2022
Visual & Music Driven
Serious / Corporate
Technology, Information and Internet
+
Sopro | We love our clients
30 seconds
Live Action
Voice Over
Speaking Actors
Brand Awareness
On-Camera Narrative
Inspirational
$50K–$100K
2022
MarTech
Marketing
+
Slingshot Biosciences | Time to Take Control
Humour
Live Action
Voice Over
1 minute
2023
Stock Video
Brand Awareness
Inspirational
$50K–$100K
Visual & Music Driven
Bold & In-Your-Face
Healthcare & Pharmaceuticals
Biotechnology Research
+
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