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B2B Video Ads That Changed The Game
A Living Archive of Excellence
The definitive collection of groundbreaking B2B video campaigns, curated to spark your next big idea. From pioneering classics to today’s viral successes, discover how leading brands tell their story.
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$10K–$25K
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Workday | We’re All Rock Stars
Humour
30 seconds
Live Action
Technology & Software
2024
Speaking Actors
Celebrity
Brand Awareness
On-Camera Narrative
Over $100K
Bold & In-Your-Face
+
T-Mobile | Sprint Wireless/Nextel Commercial 2006 ‘Office Dancing’
Humour
30 seconds
Live Action
Voice Over
Technology & Software
Speaking Actors
Brand Awareness
On-Camera Narrative
Visual & Music Driven
Over $100K
Classics
Telecommunications
+
HP | EDS “Airplane”
Humour
Live Action
Voice Over
Technology & Software
1 minute
Stock Video
Brand Awareness
On-Camera Narrative
Visual & Music Driven
Over $100K
Classics
IT Services & IT Consulting
Serious / Corporate
+
HP | EDS, an HP Company ‘Cat Herders’
Humour
Live Action
Voice Over
Technology & Software
1 minute
Speaking Actors
Brand Awareness
On-Camera Narrative
Over $100K
Classics
Bold & In-Your-Face
IT Services & IT Consulting
+
FedEx | Funny Caveman FedEx Commercial – 2006 Super Bowl XL
Humour
Live Action
1 minute
Animation
Brand Awareness
On-Camera Narrative
Super Bowl
Visual & Music Driven
Over $100K
Classics
Bold & In-Your-Face
Transportation & Logistics
+
Zendesk | Champions of Many Happy Returns
Humour
Live Action
Technology & Software
1 minute
Speaking Actors
Stock Video
Brand Awareness
On-Camera Narrative
SaaS
Inspirational
Over $100K
Classics
CRM
+
Webflow | If life were like web design
Humour
Live Action
Technology & Software
1 minute
Speaking Actors
Brand Awareness
On-Camera Narrative
Over $100K
2021
Screen shots / UX
Bold & In-Your-Face
CGI
Serious / Corporate
Website & E-commerce
+
Wix | The Update Button of Doom | You Deserve Better
Humour
Live Action
Technology & Software
Speaking Actors
2 minutes
Brand Awareness
On-Camera Narrative
Over $100K
2021
Screen shots / UX
Bold & In-Your-Face
CGI
MarTech
Website & E-commerce
+
Zendesk | Tales of Customer Service, featuring Drizly
Humour
Live Action
Technology & Software
1 minute
Speaking Actors
Stock Video
Brand Awareness
On-Camera Narrative
Inspirational
Over $100K
2021
CRM
+
FedEx | FedEx commercial with John Moschitta
Humour
Live Action
1 minute
Speaking Actors
Stock Video
Brand Awareness
On-Camera Narrative
Over $100K
Classics
Serious / Corporate
Transportation & Logistics
Transportation, Logistics, Supply Chain and Storage
+
Microsoft | Windows 1.0 with Steve Ballmer
Humour
30 seconds
Live Action
Product
Technology & Software
Speaking Actors
Brand Awareness
On-Camera Narrative
Explainer
$50K–$100K
Classics
Bold & In-Your-Face
+
MNTN | Steve-O Demos MNTN – The Hottest Software in TV [Spicy Cut]
Humour
Live Action
Product
Technology & Software
Speaking Actors
Brand Awareness
On-Camera Narrative
SaaS
Long Form
Explainer
2022
Over $100K
Screen shots / UX
Bold & In-Your-Face
MarTech
+
Upwork | Nepotism
Humour
30 seconds
Live Action
Technology & Software
Animation
Speaking Actors
Brand Awareness
On-Camera Narrative
SaaS
$50K–$100K
2022
Bold & In-Your-Face
Talent & Freelancing
+
Wealthsimple | Coffee Coffee
Humour
30 seconds
Live Action
Technology & Software
2024
Speaking Actors
Brand Awareness
On-Camera Narrative
$50K–$100K
Clean / Minimalist
FinTech
+
Basecamp | “The Future – Device
Humour
Live Action
Technology & Software
1 minute
Animation
Speaking Actors
2023
Brand Awareness
On-Camera Narrative
$50K–$100K
Screen shots / UX
CRM
Whimsical / Fantasy
Serious / Corporate
+
MCI | MCI Commercial
Humour
Live Action
Voice Over
1 minute
Stock Video
Brand Awareness
On-Camera Narrative
Inspirational
Over $100K
Classics
Serious / Corporate
Telecommunications
+
IBM | IBM Typewriters Super Bowl Commercial ’86
30 seconds
Live Action
Technology & Software
Animation
Speaking Actors
Brand Awareness
On-Camera Narrative
Super Bowl
Inspirational
Over $100K
Emotional / Touching
Classics
+
Oracle | Oracle Commercial
30 seconds
Live Action
Technology & Software
Speaking Actors
Brand Awareness
On-Camera Narrative
Inspirational
Over $100K
Classics
Serious / Corporate
+
IBM | Keep It Simple
Humour
Live Action
Voice Over
Technology & Software
1 minute
Speaking Actors
Brand Awareness
On-Camera Narrative
Inspirational
Over $100K
Classics
+
Hex | Powerful data tools for everyone
Humour
Live Action
Product
Voice Over
Technology & Software
2024
Brand Awareness
On-Camera Narrative
SaaS
Long Form
Explainer
Talking Heads & B-Roll
$50K–$100K
Screen shots / UX
Big Data & Analytics
Serious / Corporate
+
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