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B2B Video Ads That Changed The Game
A Living Archive of Excellence
The definitive collection of groundbreaking B2B video campaigns, curated to spark your next big idea. From pioneering classics to today’s viral successes, discover how leading brands tell their story.
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$10K–$25K
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Squarespace | Bakery
Humour
30 seconds
Live Action
Technology & Software
2024
Brand Awareness
On-Camera Narrative
SaaS
Visual & Music Driven
Over $100K
Screen shots / UX
Bold & In-Your-Face
Website & E-commerce
+
Comcast Business | Impossible Shot
Live Action
Voice Over
Technology & Software
1 minute
2024
Brand Awareness
On-Camera Narrative
Inspirational
Over $100K
Bold & In-Your-Face
Telecommunications
+
Globant | Taste ID Ad
Live Action
Voice Over
Technology & Software
1 minute
2024
Speaking Actors
Brand Awareness
Over $100K
Screen shots / UX
Clean / Minimalist
IT Services & IT Consulting
AI/ML
Serious / Corporate
+
Perplexity | “The Know-It-Alls”
Humour
Live Action
Technology & Software
2024
Speaking Actors
2 minutes
Brand Awareness
On-Camera Narrative
SaaS
Over $100K
Screen shots / UX
Bold & In-Your-Face
CGI
AI/ML
+
IBM | Create Customer Service in Service of Customers with watsonx Assistant
Humour
Live Action
Product
Voice Over
Technology & Software
1 minute
2024
Brand Awareness
SaaS
Inspirational
Explainer
Over $100K
Screen shots / UX
CGI
IT Services & IT Consulting
AI/ML
+
Progressive Insurance | Parties By Payton
Humour
30 seconds
Live Action
2024
Brand Awareness
On-Camera Narrative
Over $100K
Bold & In-Your-Face
Insurance
+
Juniper Networks | Fast Lane Productivity – The NOW Way to Network
Humour
30 seconds
Live Action
Voice Over
Technology & Software
2024
Speaking Actors
Celebrity
Brand Awareness
Inspirational
Over $100K
Screen shots / UX
Bold & In-Your-Face
CGI
IT Services & IT Consulting
+
Amazon Business | Run a Tighter Ship – Smart Business Buying
Humour
Live Action
Voice Over
Technology & Software
1 minute
2024
Speaking Actors
Brand Awareness
SaaS
Over $100K
Screen shots / UX
Bold & In-Your-Face
Supply Chain & Logistics
Website & E-commerce
+
Rohde & Schwarz | DC Power Supplies – Designed for You, Not for the Hype
Humour
Live Action
Product
Voice Over
Technology & Software
2024
Animation
Speaking Actors
2 minutes
Brand Awareness
Explainer
$50K–$100K
Clean / Minimalist
Bold & In-Your-Face
CGI
Computer Hardware
DevOps & IT Infrastructure
+
Postman | API Collaboration with Postman – This Is Big
Live Action
Product
Voice Over
Technology & Software
2024
Speaking Actors
2 minutes
Brand Awareness
SaaS
Inspirational
Explainer
Over $100K
Screen shots / UX
Clean / Minimalist
Serious / Corporate
+
Ziflow | Stuff Creative Teams Never Say
Humour
Live Action
Technology & Software
1 minute
2024
Speaking Actors
Brand Awareness
On-Camera Narrative
SaaS
Over $100K
Bold & In-Your-Face
Serious / Corporate
MarTech
+
Panaya | The Twilight of Testing – What Keeps IT & Test Managers Up at Night
Humour
Live Action
Voice Over
Technology & Software
2024
Speaking Actors
2 minutes
Brand Awareness
On-Camera Narrative
SaaS
Over $100K
Bold & In-Your-Face
IT Services & IT Consulting
+
Mailchimp | Turn Clustomers into Customers
Humour
30 seconds
Live Action
Technology & Software
2024
Speaking Actors
Brand Awareness
On-Camera Narrative
SaaS
Over $100K
Bold & In-Your-Face
CGI
MarTech
+
Trend Micro | Life of a CISO – Managing Your Cyber Risk
Humour
Live Action
Voice Over
Technology & Software
1 minute
2024
Speaking Actors
Brand Awareness
Inspirational
Cybersecurity
Over $100K
Screen shots / UX
IT Services & IT Consulting
Serious / Corporate
+
Sopro | Introducing Multi-Channel Prospecting
Humour
Live Action
Product
Voice Over
Technology & Software
1 minute
2024
Animation
Stock Video
Brand Awareness
SaaS
Explainer
$50K–$100K
Screen shots / UX
Bold & In-Your-Face
Serious / Corporate
+
Tableau | Tableau Pulse – Have You Checked Your Pulse Today?
Live Action
Product
Voice Over
Technology & Software
2024
Animation
Speaking Actors
2 minutes
Brand Awareness
SaaS
Inspirational
Explainer
$50K–$100K
Screen shots / UX
Big Data & Analytics
Clean / Minimalist
CGI
AI/ML
+
Grammarly | Blow Your Workload Out of the Water
Humour
Live Action
Voice Over
Technology & Software
2024
Animation
Speaking Actors
2 minutes
Brand Awareness
SaaS
Inspirational
Over $100K
Screen shots / UX
Bold & In-Your-Face
AI/ML
Serious / Corporate
+
Cognizant | When Data Means Business
Humour
Live Action
Product
Voice Over
Technology & Software
2024
Animation
Speaking Actors
Stock Video
Brand Awareness
Inspirational
Long Form
Explainer
Visual & Music Driven
Over $100K
Screen shots / UX
CGI
IT Services & IT Consulting
AI/ML
Serious / Corporate
+
Lusha | 500 Million Phone Numbers or Just The One You Need?
Humour
30 seconds
Live Action
Voice Over
Technology & Software
2024
Speaking Actors
Brand Awareness
SaaS
$50K–$100K
Screen shots / UX
Bold & In-Your-Face
+
CAKE.com | Keep Work Out of Your Bathroom
Humour
30 seconds
Live Action
Voice Over
Technology & Software
2024
Brand Awareness
On-Camera Narrative
SaaS
Over $100K
Bold & In-Your-Face
+
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