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B2B Video Ads That Changed The Game
A Living Archive of Excellence
The definitive collection of groundbreaking B2B video campaigns, curated to spark your next big idea. From pioneering classics to today’s viral successes, discover how leading brands tell their story.
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Hex | Powerful data tools for everyone
Humour
Live Action
Product
Voice Over
Technology & Software
2024
Brand Awareness
On-Camera Narrative
SaaS
Long Form
Explainer
Talking Heads & B-Roll
$50K–$100K
Screen shots / UX
Big Data & Analytics
Serious / Corporate
+
Fiverr | The Competitors
Humour
30 seconds
Live Action
Technology & Software
2024
Speaking Actors
Brand Awareness
SaaS
Visual & Music Driven
Over $100K
Screen shots / UX
+
Service Now | Put AI to Work for People
Live Action
Voice Over
Technology & Software
1 minute
2024
Speaking Actors
Celebrity
Brand Awareness
SaaS
Inspirational
Visual & Music Driven
Over $100K
AI/ML
Serious / Corporate
+
SAP | Business AI “Office Cat”
Humour
30 seconds
Live Action
Voice Over
Technology & Software
Animation
2023
Brand Awareness
SaaS
Visual & Music Driven
Over $100K
Screen shots / UX
Bold & In-Your-Face
Whimsical / Fantasy
AI/ML
+
UKG | Time of Your Life
Humour
Live Action
Voice Over
Technology & Software
1 minute
2024
Speaking Actors
Stock Video
Brand Awareness
SaaS
Inspirational
$50K–$100K
Visual & Music Driven
Serious / Corporate
Human Resources Services
+
HubSpot Customer Platform | And That’s Why We Use HubSpot
Humour
30 seconds
Live Action
Voice Over
Technology & Software
2024
Speaking Actors
Stock Video
Brand Awareness
SaaS
Visual & Music Driven
Over $100K
Screen shots / UX
Professional Services
+
Slack | The Big Meeting
Humour
Live Action
Voice Over
Technology & Software
1 minute
2024
Speaking Actors
Brand Awareness
SaaS
Visual & Music Driven
Over $100K
Screen shots / UX
Bold & In-Your-Face
Professional Services
Human Resources Services
+
Salesforce | “The Great Data Heist” | Ask More of AI with Matthew McConaughey
Humour
Live Action
Voice Over
Technology & Software
1 minute
2024
Speaking Actors
Brand Awareness
SaaS
Over $100K
Big Data & Analytics
Bold & In-Your-Face
+
WINN.AI | No Typing CRM™
Humour
Live Action
Voice Over
Technology & Software
1 minute
Speaking Actors
2023
Brand Awareness
SaaS
$50K–$100K
Visual & Music Driven
Bold & In-Your-Face
+
Teamwork.com | Meet The Client
Humour
Live Action
Voice Over
Technology & Software
2024
Speaking Actors
2 minutes
Brand Awareness
On-Camera Narrative
SaaS
Visual & Music Driven
Over $100K
Screen shots / UX
Bold & In-Your-Face
Serious / Corporate
Professional Services
+
WINN.AI | The Sales Painkiller
Humour
Live Action
Voice Over
Technology & Software
2024
Animation
Speaking Actors
2 minutes
Brand Awareness
SaaS
Inspirational
$50K–$100K
Visual & Music Driven
Screen shots / UX
AI Video
Bold & In-Your-Face
+
AppsFlyer | Self Aware Ad
Humour
Live Action
Voice Over
Technology & Software
1 minute
2024
Animation
Brand Awareness
On-Camera Narrative
SaaS
Visual & Music Driven
Over $100K
Screen shots / UX
Big Data & Analytics
Bold & In-Your-Face
Serious / Corporate
MarTech
+
Zapier | It doesn’t take a magic wand to grow your business. It takes Zapier.
Humour
30 seconds
Live Action
Voice Over
Technology & Software
2024
Speaking Actors
Brand Awareness
SaaS
$50K–$100K
Screen shots / UX
+
Zendesk | Magical customer experiences
Humour
30 seconds
Live Action
Technology & Software
Speaking Actors
Brand Awareness
On-Camera Narrative
SaaS
Inspirational
2022
Visual & Music Driven
Over $100K
Screen shots / UX
+
Workday | Rock Star – Super Bowl LVII Commercial 2023
Humour
Live Action
Technology & Software
1 minute
Speaking Actors
Celebrity
2023
Brand Awareness
On-Camera Narrative
SaaS
Long Form
Over $100K
Bold & In-Your-Face
FinTech
Human Resources Services
Technology, Information and Internet
+
Similarweb | Grow Your Traffic and Win Your Market
Live Action
Product
Voice Over
1 minute
Speaking Actors
Brand Awareness
On-Camera Narrative
SaaS
Inspirational
Explainer
$50K–$100K
2021
Screen shots / UX
Big Data & Analytics
Clean / Minimalist
Serious / Corporate
Marketing
+
Salesforce | “The March” – Team Earth with Matthew McConaughey
Live Action
Voice Over
Technology & Software
1 minute
Speaking Actors
Celebrity
2023
Brand Awareness
SaaS
Inspirational
Over $100K
CGI
Technology, Information and Internet
+
Rippling.com | Work Magic
Humour
Live Action
Product
Technology & Software
1 minute
Animation
Speaking Actors
Brand Awareness
On-Camera Narrative
SaaS
Inspirational
Explainer
Talking Heads & B-Roll
Visual & Music Driven
Over $100K
2021
Screen shots / UX
Bold & In-Your-Face
Technology, Information and Internet
+
Pitch | Introducing recordings | Turn presentations into expressive video narratives
Live Action
Voice Over
Technology & Software
2 minutes
Brand Awareness
SaaS
Inspirational
$50K–$100K
2022
Visual & Music Driven
Screen shots / UX
Clean / Minimalist
Serious / Corporate
Technology, Information and Internet
+
Oneflow | Work wonders | From friction to flow
Humour
30 seconds
Live Action
Technology & Software
Brand Awareness
SaaS
Inspirational
Stop Motion
$50K–$100K
2022
Visual & Music Driven
Whimsical / Fantasy
Technology, Information and Internet
+
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