A “Problemotional” Review of 2023’s Best B2B Video Ads: Abbott
Abbott’s “Concussion Awareness Now” ad showcases a hilarious and creative way to tackle a serious topic: concussions – with the added comedic gold of Rebel Wilson.
The playful, yet slightly chaotic scenes amplifies the importance of awareness and drives home their message in a way that’s more memorable and engaging than a standard public service announcement.
Let’s take a look at why this is just B2B video gold with the PESO model:
P: Problem/Pain
The Melon Menace: The video opens with Rebel in a red jumpsuit, and, well, let’s just say things get a bit… wild. The visual style, with the set and all the props, immediately highlights the potential danger of head injuries, especially when you’re on a movie set. It’s a reminder that accidents can happen in any setting.
The “Don’t Just Check Your Melon” Message: It suggests that too often, people take head injuries lightly. Rebel’s dramatic overreactions are a humorous way of emphasizing the need to be more careful.
The Importance of Awareness: The ad implies that concussions are serious, and it’s crucial to seek medical attention if you’ve had a head injury.
E: Emotion
Funny but Serious: Rebel Wilson is a master of comedy, and her delivery is just spot on. She really drives home the point in a way that makes you laugh but also makes you think.
Visual Storytelling: The unique visual style, with a playful scene adds this bit of ridiculousness, but that’s what makes the ad stick with you. It’s a good way to get attention and stand out.
A Message of Hope: The ad ends with a positive call to action, encouraging people to get their melons checked. It’s a reminder that there are resources available to help people who’ve experienced a concussion.
S: Solution
Concussion Awareness Now: A Call to Action: It introduces Abbott with Concussion Awareness Now as a resource for information and support. It’s a great reminder that you’re not alone and that there are people who can help.
Get It Checked! The ad’s tagline “Check Your Melon” is a clever and memorable way to deepen the importance of being proactive about head injuries.
Prevention and Support: It suggests that by being more aware, we can prevent concussions, and if they do happen, there are resources available to help.
O: Outcome
A Safer Future: The ad implies that increased awareness about concussions can lead to a safer future, with less risk of serious head injuries.
A Positive Change: They encourage people to take action, whether it’s getting checked or spreading awareness, which can ultimately lead to positive change.
Overall:
This video ad is definitely a head-scratcher, and Rebel Wilson’s comedic style really makes it work, serving as a unique example of how B2B video ads can be effective, even when addressing a serious topic.
Abbott’s playful approach, touch of humor, and the charisma of Rebel Wilson makes a lasting impression of “Concussion Awareness Now”. It reminds us that even serious issues can be communicated in an engaging and memorable way.
