A “Problemotional” Review of 2023’s Best B2B Video Ads: Intel
Intel’s video ad embodies a delightful mix of humor and heartwarming father-daughter interaction. It cleverly avoids the usual techy jargon and focuses on a universal B2B problem – balancing work and personal life. The ad uses the familiar dynamic between a dad and his daughter to drive home a key point: an Intel Evo laptop can handle it all.
Let’s break it down using the PESO framework:
P: Problem/Pain
Work-Life Balance: A Constant Juggle: The ad opens with Corinne Foxx working, suggesting that achieving a balance between work and personal life is a challenge even in a comfortable, stylish home office.
The Interruptions: When Work Calls (and Dad Calls): Jamie Foxx’s interruption highlights the constant distractions we face, whether it’s a family member or a personal matter. The scene emphasizes the need for a device that can handle multiple tasks and demands.
Power vs. Productivity: The ad subtly implies that a lack of sufficient technology can hinder productivity. Foxx’s jokes about the daughter’s laptop not being powerful enough create a humorous context for a common problem.
E: Emotion
A Light-Hearted Approach: The ad relies on humor and relatable situations to create a connection with viewers. The dad’s jokes about the laptop’s power are playful and make the ad feel warm and engaging.
The Warmth of Family: The relationship between Jamie Foxx and his daughter, Corinne, creates a sense of comfort and authenticity. It’s something that resonates with a broad audience, making the ad feel relatable and real.
A Shared Experience: The ad taps into the universal experience of wanting to be present for both work and family. The daughter’s desire to work while still connecting with her dad is a feeling that resonates with many professionals.
S: Solution
A Powerful Laptop for Every Demand: It positions Intel Evo laptops as the solution to these challenges. Foxx’s demonstrations showcase the laptop’s ability to seamlessly switch between tasks, handle demanding software, and offer a fast and reliable experience.
Uninterrupted Productivity: The ad suggests that Intel Evo laptops can handle multitasking and demanding workloads without lagging or crashing, allowing for smooth workflow transitions, even with interruptions.
The Power of Choice: The ad subtly highlights that Intel Evo laptops offer versatility, allowing users to work anywhere, from home offices to cozy living rooms, without sacrificing performance.
O: Outcome
Work and Family, Harmoniously: The ad implies that with Intel Evo, both work and family life can be enjoyed. The final scene shows the daughter confidently walking away with her laptop, suggesting that she can now tackle her work while still connecting with her father.
A More Productive, Less Stressed You: It suggests that Intel Evo laptops can empower users to be more productive and less stressed, both in their professional and personal lives. This is subtly conveyed through the daughter’s confident demeanor and the playful tone of the ad.
A Better Way to Work and Live: They suggest that their Evo laptops are a stepping stone to a better way of life, allowing professionals to achieve a better work-life balance. This is emphasized by the comfortable home setting and the positive interaction between Jamie Foxx and his daughter.
Overall
Foxx’s portrayal of a dad who understands the modern-day challenges of work-life balance makes the ad more impactful. He connects with viewers on a personal level, adding credibility to Intel Evo’s message.
Their video is a testament to how even a B2B video ad can make a powerful emotional connection, all thanks to a touch of humor, a heartwarming dynamic, and a little celebrity magic.
