A “Problemotional” Review of 2023’s Best B2B Video Ads: Mailchimp
This Mailchimp video ad is just pure fun. Let’s be honest, who doesn’t love a big, fuzzy creature? It’s not your typical B2B video ad, but that’s what makes it so great. It’s a clever way to highlight a real challenge for businesses – having too much on their marketing plate – and makes you laugh while it does it.
Let’s analyze how they did it through the PESO framework:
P: Problem/Pain
The “Hairy” Problem: The ad opens with a “hairy” monster, a visual metaphor representing the chaotic and overwhelming nature of marketing. This taps into the common struggle many businesses face when trying to manage their marketing efforts across various channels.
Lost in the Jungle: The ad really captures the sense of being lost in the jungle of marketing—you know, all those social media platforms, email blasts, and campaigns that can feel overwhelming.
Missed Opportunities: If you don’t have the right tools, you can easily miss out on opportunities to connect with your audience and build your brand.
E: Emotion
Humorous Storytelling: This ad is anything but serious. The “hairy” monster is a funny and relatable visual that helps to capture the viewer’s attention and create a positive emotional connection.
Visual Engagement: Using a simple visual concept that is both engaging and memorable helps to set this ad apart. The “hairy” monster is a unique and eye-catching visual.
Relatable Frustration: It taps into the common feeling of frustration that many businesses experience when trying to manage their marketing efforts. The “monster” visually represents the chaotic and overwhelming nature of marketing that many businesses struggle to overcome.
S: Solution
Mailchimp as the Solution: This ad cleverly introduces Mailchimp as the solution to the marketing chaos, showing how it can help businesses streamline their efforts and achieve success.
Simple and Powerful: Mailchimp is presented as a platform that can be used by businesses of all sizes to simplify marketing, offering a wide range of features, from email marketing to social media automation.
Marketing Made Easier: Mailchimp showcases how they can make marketing easier and more efficient, allowing businesses to focus on their goals and achieve success.
O: Outcome
A Smoother Marketing Workflow: The video visually demonstrates the positive outcome of using Mailchimp. The “hairy” monster disappears, suggesting that Mailchimp can help businesses regain control of their marketing efforts and create a smoother, more organized workflow.
Increased Success and Growth: It implies that using Mailchimp leads to improved marketing results, stronger customer relationships, and ultimately, greater success for businesses.
Focused and Effective Marketing: The ad suggests that Mailchimp can help businesses streamline their marketing efforts and achieve success by providing the tools and resources they need.
Overall:
Mailchimp proved that B2B video advertising doesn’t have to be boring. This ad is a fun and engaging example of a B2B video ad that knows how to make people smile.
The clever use of humor, a simple visual concept, and a relatable problem effectively communicates the value of their solution, serving as a reminder that humor can be a powerful tool for grabbing attention and making a lasting impression.
