Winward said “I know” to what not to do’ when it comes to B2B video ads
Navigating the world of shipping logistics, just like corporate videos, can feel like a long, winding journey, but Winward’s latest video shatters that perception with a brilliant mix of problems, humor, and the catchphrase “DUNNO!”.
Let’s break down how using the Problemotional Formula turned this B2B video ad into one of the best 2023 has seen:
1. Problem: Shipping Chaos
This B2B video ad kicks off by diving headfirst into the mayhem of shipping logistics, showcasing the everyday frustrations of tracking shipments – lost containers, mysterious delays, and the endless “Where’s my stuff?” queries.
2. Agitation: B2B Video takes the shortcut
The ad takes shipping uncertainty to another level, a laugh-out-loud level, with comically inept attempts to locate shipments. This isn’t just about highlighting a problem; it’s about making that problem so exaggeratedly annoying that it’s both comedy gold and unforgettable.
3. Solution: Shipping Logistics Company to the Rescue
Swooping in like a supply chain superhero to secure your shipments, the company showcases how effortlessly they can streamline the process of tracking and managing your cargo, making it a stress-free experience without the usual mundane blast of product features in your face. They present their solution with comedic precision, proving that not only can they solve your problem, but they can entertain you while showing you how.
4. Emotion: A No to Chaos. A Yes to Comedy
Windward went against the status quo and proved that B2B videos don’t have to be boring. They moved this ad’s emotional journey from chaos to assurance, combining humor and their practical solution – setting themselves apart from others in B2B.
- Wit: In this B2B video ad, a sharp and creative storyline brings the problem of poor shipment tracking and their solution to life, turning logistics jargon into clever punchlines.
- Humor: The repeated use of “DUNNO!” brings a unique blend of humor, keeping this corporate video enjoyable while addressing the madness we experience when it comes to shipping management
- Fun: This B2B video ad is a refreshing departure from typical corporate videos with an overall tone of less “serious logistics solution” and more “let’s have a good laugh while we solve your shipping problems.”
They took this ad from being an average corporate pitch to an enjoyable watch that might have you hitting replay instead of the skip button. The emotional arc – from shipping chaos to seamless management – resonates with their audience and drives home the value of this solution, making the end result feel like a win both in terms of logistics and entertainment.
Why It’s B2B Video Gold:
This corporate video makes a standout example of what B2B video advertising should look like. It addresses the frustrations of shipping logistics but amplifies them with humor, making the problem clear and relatable. Then, by presenting the solution with a comedic twist, it effectively engages their audience, demonstrating how they can transform a painful process into a smooth experience.
The Soft Sell Cherry on Top:
Instead of the typical dry “how to manage your supply chain” pitch, this corporate video wraps up with a light-hearted note, using the Problemotional formula’s final touch to create that connection with their audience and the sense that this company is the solution to their shipping woes.
The Bottom Line:
In a landscape often dominated by dull corporate videos, this shipping logistics company’s approach is such a breath of fresh air, standing out as a successful blend of creativity and effectiveness.
This B2B video ad gave us a masterclass in how to apply the “Problemotional Formula” to B2B video advertising. The company identifies and amplifies their audience’s common pain points with humor, providing a clear solution, elevated by the comedic “DUNNO!” performance, leaving viewers amused and engaged.
