Company Description: James Hardie Industries is the world’s #1 producer and marketer of high-performance fiber cement and fiber gypsum building solutions. We employ a diverse global workforce of approximately 5,200 employees across operations in North America, Europe, Australia, New Zealand, and the Philippines, and generated more than $3.6 billion in net sales during our 2022 financial year.
Video Description: A home is more than its four walls. It’s a place in a community where you can feel a sense of belonging. It’s a place where you create memories, establish new traditions, and find peace at the end of a long day. It’s almost inconceivable that a wildfire could rip all that away in a matter of minutes. But that was the experience of homeowners in the Grizzly Flats community when the Caldor Fire destroyed two-thirds of their homes. “It came so fast. We had just enough time to get out and save ourselves,” said one resident.
The wildfire began on August 14, 2021 near Little Mountain in northeastern California. By the time the Caldor Fire was finally contained two months later, it had completely destroyed more than 1,000 structures. Now, some Grizzly Flats residents are still living in tents or RVs, but they’re determined to rebuild their homes and reclaim their community.
Fire eats through wood and melts vinyl. However, Hardie® siding is fire-resistant and won’t ignite or warp when exposed to a flame, nor will it fuel a fire. There’s a reason why the product is recognized by fire departments nationwide*. For some residents of Grizzly Flats, Hardie® siding helped keep their homes intact and protected their irreplaceable contents.