A “Problemotional” Review of 2023’s Best B2B Video Ads: BrightHR
BrightHR says goodbye to paperwork and hello to happy employees, taking a funny and relatable look at the headaches that can come with managing HR. It’s a little over-the-top and uses a bit of dark humor, but it’s super effective.
Let’s take a look at why this ad works, using the PESO framework:
P: Problem/Pain
The HR Swamp: The ad starts with a woman trying to get into a room labeled “H.R.” and then shows us a man who seems totally overwhelmed with paperwork. It’s a pretty familiar scene! So many companies struggle with the complexities of managing HR.
A Lack of Time: It highlights how much time it takes to handle all the paperwork and processes related to HR, suggesting that many businesses struggle to find enough time to manage all those tasks.
The Need for a Simpler Approach: The ad hints at the frustration of dealing with outdated and inefficient HR systems – it’s not the most exciting part of running a business.
E: Emotion
Humorous and Relatable: This ad is funny and engaging. You can’t help but smile at the sight of people wearing snow globes and fishbowls, which is a clever way to represent how HR can sometimes feel like a bubble that we’re trapped in.
The “Oh No, They Froze Us Out!” Moment: This part of the ad really gets you! It captures that feeling of frustration when something goes wrong, and it makes you want to shout, “There has to be a better way!”
A Shift to Optimism: The ad ends on a hopeful note, suggesting that BrightHR can help HR professionals overcome those challenges and make their jobs easier.
S: Solution
BrightHR: The HR Superhero: BrightHR is presented as the solution to all those HR headaches. They’re like the HR hero who arrives to save the day.
Faster Decisions and Less Paperwork: The ad shows how BrightHR can help HR professionals streamline processes, get things done faster, and reduce paperwork.
Expert Support Around the Clock: It highlights the value of BrightHR’s 24/7 expert support, making it easier for HR teams to get the help they need, when they need it.
O: Outcome
Happy Employees and a More Efficient Workplace: The ad suggests that using BrightHR can create a happier and more productive work environment for employees.
Better Decisions and Results: BrightHR amplifies how they can help businesses make smarter HR decisions, leading to greater success for everyone.
A More Streamlined HR Experience: The ad leaves you with a positive impression, suggesting that BrightHR can make HR easier and more enjoyable for everyone involved.
Overall:
It’s definitely a memorable and effective B2B video ad. It highlights the common challenges faced by HR professionals and showcases how BrightHR can make a difference. BrightHR is a great example of how B2B brands can use humor and relatable situations to connect with its target audience.
