A “Problemotional” Review of 2023’s Best B2B Video Ads: Doozra
The whole “business in a suit and boxers” thing is a classic example of using humor to make a B2B ad stand out. Doorza definitely took a different approach to their video ad, and it’s got a certain charm to it.
Let’s break down the ad, using the PESO framework and see how it all comes together:
P: Problem/Pain
The Fear of Sharing Your Number: The ad opens with a guy, dressed in a suit, but casually wearing boxers, suggesting the comfort of being at home, but with an air of formality. It’s a playful way to highlight a problem that’s probably something we’ve all felt – that feeling of hesitancy or fear when it comes to sharing our phone number.
The Need for Security: The ad implies that a lot of people are wary of sharing their number online because of the risk of spam or unwanted calls.
The Need for a Safe Solution: The ad proposes that we need a way to share our number and still feel safe and protected.
E: Emotion
Humor and Relatability:The whole “suit and boxers” thing is a good way to capture that feeling of comfort and security. It’s a little silly, but it also creates a sense of relatability and trust.
Visual Storytelling: The ad’s use of visuals is really good. The scene with the man on the couch, the cat graphic, and the “Doozra” logo all work together to create a sense of comfort and reassurance.
The “Be-fikar” Message: The tagline “Number share kar. Befikar.” (Share your number, worry free) is a great way to make the ad memorable and connect with the audience.
S: Solution
A Safe and Secure Way to Share Your Number: It unveils Doozra as the solution that can help people share their number without any worries.
Easy to Use and Secure: They showcase how easy it is to use their platform and advises that it is safe and reliable.
The “Befikar” Promise: The ad emphasizes that by using Doozra, you can feel confident about sharing your number, and not worry about getting bombarded by unwanted calls.
O: Outcome
More Opportunities and Connections: By using Doozra, businesses can reach a wider audience, connect with more customers, and expand their reach.
A More Connected World: It indicates that Doozra can help businesses stay connected and build stronger relationships.
The “Befikar” Feeling: The ad instills a feeling of confidence and reassurance in the viewers, ensuring that they can connect with others safely and securely.
Overall:
This Doozra ad is one of those ads that makes you smile and also makes you think, “Yeah, that’s a great idea!”, making it a fun and engaging example of a B2B video ad that uses humor and relatability to highlight a common problem and introduce a solution. It’s a clever way to get your attention and make you want to learn more.
