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A “Problemotional” Review of 2023’s Best B2B Video Ads: Monday.com

This Monday.com ad teaser is a great example of how to leverage a big event like the Super Bowl to capture attention for your brand. It uses a fast-paced, energetic style, a touch of humor, and a compelling message about work without limits, proving that B2B video ads can stand out.

Let’s dive in using the PESO framework:

P: Problem/Pain

  • Work Without Limits: The ad’s theme centers around the concept of work without limits, immediately grabbing attention with the phrase “Work Without Limits.” It implies that many businesses and teams feel limited by their current tools and processes.

  • The Need for a More Agile System: The video hints at the challenges of managing projects and tasks in a way that feels overwhelming, fragmented, and often limited by traditional methods. It suggests that businesses need a more flexible and agile system to manage their workflows effectively.

  • Lack of Collaboration and Efficiency: The ad implies that many teams struggle to collaborate efficiently and smoothly, often losing time and productivity because of limitations in their tools.

E: Emotion

  • Energy and Excitement: The ad has a lot of energy and excitement, which is a great way to capture the attention of viewers. It uses quick cuts, fast-paced visuals, and dynamic action to make the message more compelling.

  • Relatability: The video taps into relatable feelings of wanting to achieve big goals and overcome challenges, making it more engaging for viewers.

  • The “Anything is Possible” Feeling: Using the imagery of a drone and the phrase “Work Without Limits”, conveys a sense of possibility and optimism, suggesting that with the right tools, teams can achieve anything.

S: Solution

  • Monday.com: Work Without Limits: The ad introduces Monday.com as the solution that can help teams work without limits.

  • A Unified Platform for Work: It highlights how Monday.com can be a single platform for managing all your projects, tasks, and workflows.

  • Intuitive and Powerful: Monday.com is presented as a tool that is both intuitive and powerful, offering the features that teams need to collaborate efficiently and achieve their goals.

O: Outcome

  • Achieving Your Goals: The ad suggests that using Monday.com can help teams achieve their goals, even the wildest ones, by providing a platform for seamless collaboration, organization, and progress.

  • More Productive Teams: The ad implies that Monday.com can lead to more productive teams and a more efficient workflow.

  • Empowering Your Team: It suggests that Monday.com can empower teams to work together more effectively, leading to greater success and fulfillment.

Overall:

Monday.com’s ad flips the script on the usual monotonous B2B video advertising, leveraging problem-humor to showcase how they can help businesses achieve their goals with the added energetic and visual style – even in the world of B2B, ads can be fun, exciting, and memorable.