Apple | Escape from the office
Apple’s “Escape from the Office” is a cinematic, 9-minute comedy that feels more like a short film than a commercial—and that’s exactly the point. It follows a scrappy team of corporate misfits as they quit their soul-sucking jobs to build a startup, powered entirely by Apple’s business tools. It’s part heist film, part underdog story, […]
Mentimeter | Turn scary presentations into engaging conversations
Mentimeter’s ad leans into the universal fear of boring, lifeless presentations—and flips it with flair. With theatrical visuals and tongue-in-cheek delivery, it paints a dramatic picture of traditional presentations as horror stories… only to save the day with its interactive, engaging tool. The Formula (That Works at Any Budget): Exaggerate a Universal Pain Point – […]
NerdWallet | Future You
In “Future You,” NerdWallet takes a simple financial planning benefit and gives it a wildly imaginative twist—your future self shows up to let you know just how much better life can be when you make smart money moves today. Whether it’s buying a home, starting a business, or just having peace of mind, this ad […]
Intuit Quickbooks | Celebrate the full picture of your business in one place
QuickBooks’ “Celebrate the Full Picture” ad ditches spreadsheets and stress in favor of a charming, colorful musical number about financial clarity. From payroll to expenses, invoicing to inventory, this is QuickBooks reintroducing itself as more than accounting software—it’s your business control center, with all the knobs, dials, and auto-syncs in one place. And yes—there’s singing. […]
ClickUp | Returning To Work | Lunch For The Office
ClickUp’s “Returning to Work: Lunch For The Office” is a pitch-perfect office satire that nails the chaos of hybrid work culture. When a well-meaning employee tries to coordinate lunch for the office, it spirals into a frenzy of slack pings, passive-aggressive edits, timezone mix-ups, and dietary chaos—all to highlight the pain of scattered workflows. It’s […]
Gusto | If you had to choose… herding cats or building a benefits package?
Gusto takes a literal approach to a common workplace frustration, comparing the pain of managing employee benefits to the even more impossible task of herding cats. By leaning into absurdity—complete with a room full of uncooperative felines—the ad makes a clear, relatable point: HR tasks shouldn’t be this hard. The Formula (That Works at Any […]
Amazon Business | Leo’s Inventions – Smart Business Buying
Amazon Business delivers a charming blend of humor and absurdity in this ad, featuring Leo, a self-proclaimed inventor who thinks innovation means overcomplicating everything. While Leo designs comically unnecessary contraptions, Amazon Business proves that smart business buying doesn’t have to be complicated—just streamlined, efficient, and hassle-free. The Formula (That Works at Any Budget): Over-Complication = […]
Zoho | Excitement meets Zoho One
Zoho One’s ad leans into absurd humor and exaggerated enthusiasm to make business software—usually a dry topic—feel like the most exciting thing on the planet. The spot plays on over-the-top excitement, treating Zoho’s integrated business software suite like a life-changing revelation. The Formula (That Works at Any Budget): Exaggerated Reactions = Immediate Engagement – The […]
LinkedIn | Find Your In | Laundromat
LinkedIn’s “Find Your In” campaign takes an unexpected, lighthearted approach to networking by setting the scene in a laundromat—a place where you’d never expect to make a career connection. The ad cleverly challenges traditional ideas of networking, showing that opportunities can pop up anywhere—but LinkedIn makes them happen more intentionally. The Formula (That Works at […]
Slack | “So Yeah, We Tried Slack…”
Slack’s ad, “So Yeah, We Tried Slack…”, brilliantly captures the before-and-after chaos of workplace communication. It plays out like a mockumentary, featuring employees trapped in a productivity nightmare—endless email threads, lost messages, and confusion—until Slack swoops in to save the day. The Formula (That Works at Any Budget): Exaggerate the Pain Points – The ad […]
Expensify | 2 Chainz x Adam Scott | Expensify This FULL Super Bowl Commercial 2019
Let’s be real—nobody wakes up excited to file an expense report. But Expensify turned that snooze-fest of a task into a full-blown, diamond-covered, money-cannon-firing rap video. Sure, they had 2 Chainz (Grammy-winning rapper, “It’s a Vibe”) and Adam Scott (Parks and Recreation, Severance), plus a Super Bowl-sized budget to play with. But take away the […]
Slack | Teams Do Amazing Things — “Animals!”
This Slack commercial embraces the bizarre, imagining an office staffed by anthropomorphic animals. Instead of a straightforward pitch about productivity, the ad uses playful surrealism to suggest that even the most diverse (and, frankly, absurd) teams can come together seamlessly using Slack. This isn’t just about features; it’s about a company that embraces the unexpected. […]
Asana | Tame Your Work Worries
Asana’s ad, “Tame Your Work Worries,” takes on the all-too-familiar challenge of juggling multiple tasks and feeling overwhelmed at work. By showcasing how chaotic and frustrating managing work without the right tools can be, the ad highlights how Asana can help transform that chaos into smooth, organized productivity. The Formula (That Works at Any Budget): […]
Squarespace | The Singularity
Squarespace just dropped one of the most surreal (and oddly poetic) B2B ads in recent memory. Instead of the usual “build your website easily” pitch, The Singularity takes a more cinematic approach—posing a mind-bending question: What if AI, upon gaining consciousness, just wanted to make a website? With sleek visuals, a hypnotic voiceover, and a […]
Salesforce | Everyone’s an Einstein
We’ve all been there—sitting in a meeting, nodding along, but inside, we’re wondering if we need a PhD to understand what’s going on. Salesforce captures this all-too-common struggle, transforming workplace confusion into a smart, AI-powered solution. In this video, employees don’t just improve—they evolve into full-blown Einsteins. With a cinematic approach, the ad strikes the […]
Salesforce |What is Salesforce Customer 360?
Salesforce’s What is Salesforce Customer 360? ad breaks down the concept of the Salesforce Customer 360 platform through a clever, engaging approach. By highlighting the interconnectedness of customer data and how it empowers businesses, Salesforce emphasizes the ease of unifying different parts of the customer journey. The ad uses a lively narrative to showcase how […]
Next Insurance | The Insurance of Your Small Business Dreams
Next Insurance’s The Insurance of Your Small Business Dreams commercial taps into the dreams and aspirations of small business owners, providing a clever spin on what happens when things go wrong in the business world. The ad emphasizes the ease and importance of getting the right coverage to protect your business, all while showcasing how […]
Basecamp | “The Future – Device
Basecamp’s “The Future – Device” ad takes a minimalist approach, utilizing dry humor and a stark visual style to make a memorable point about the simplicity of their project management platform. The ad imagines a world where over-engineered, hyper-connected devices have taken over, showcasing that no matter how advanced technology becomes, the basic need for […]
Monday.com | The first work platform you’ll love to use
In “The First Work Platform You’ll Love to Use”, Monday.com sets itself apart by making the work management process fun, engaging, and downright lovable. By showcasing a mix of playful humor and relatable frustrations, this ad positions Monday.com as the work platform that transforms tedious tasks into something you actually want to use. It’s not […]
SAP | Business AI “Office Cat”
SAP’s “Business AI ‘Office Cat’” ad introduces their AI solutions in a playful and engaging way, using a quirky office cat character to demonstrate how SAP’s AI can transform business operations. The ad highlights the ease and efficiency SAP’s AI brings to the workplace, showing how it can seamlessly integrate into daily business processes to […]
Squarespace | Make A Website To Sell Anything
Discover how Squarespace creatively tackled Business & Work in their latest video Make A Website To Sell Anything | Squarespace within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Oneflow | Work wonders | From friction to flow
Discover how OneFlow creatively tackled Business & Work in their latest video Work wonders | From friction to flow | Oneflow within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Malwarebytes | Am I A Nigerian Prince?
Discover how Malwarebytes creatively tackled Productivity in their latest video Am I A Nigerian Prince? (extended) | Malwarebytes within the Computer and Network Security industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Maersk | Fortune Favours the Curious
Discover how Maersk creatively tackled Transportation in their latest video Fortune favours the curious – Discover new paths within the Truck Transportation industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
IONOS | I Own This
Discover how IONOS creatively tackled Business & Work in their latest video “I Own This” within the IT Services and IT Consulting industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Collabria | Get Your Team Out of Their Bubbles!
Discover how Collabria creatively tackled Productivity & Uttilities in their latest video Collabria – Get your team out of their Bubbles! within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
HubSpot | A Smooth CRM for Rough Seas (Feat. Kathryn Hahn)
Discover how Hubspot creatively tackled Productivity in their latest video HubSpot CRM | ‘A Smooth CRM for Rough Seas’| Ft. Kathryn Hahn | 30s Ad
within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
HoneyBook | With HoneyBook, Business Flows Your Way
Discover how Honeybook creatively tackled Business & Work in their latest video With HoneyBook, Business Flows Your Way within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
GoDaddy | Become Visible
Discover how GoDaddy creatively tackled Business & Work in their latest video Become Visible with GoDaddy within the Technology, Information and Internet industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
GitHub | What is GitHub?
Discover how GitHub creatively tackled Productivity in their latest video What is GitHub? within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
FreshBooks | Would You Rather?
Discover how Freshbooks creatively tackled Business & Work in their latest video FreshBooks Presents: Would You Rather? within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Dialpad | “The Good Ai ” (Ai That Works for You)
Discover how Dialpad creatively tackled Business & Work in their latest video Dialpad – “The Good Ai ” (Ai That Works for You) within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
ClickUp | Before ClickUp
Discover how ClickUP creatively tackled Business & Work in their latest video Before ClickUp within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Acora | Long Live the XLA – The Battle for Better IT
Discover how Acora- Managed IT Services creatively tackled Productivity & Utilities in their latest video LONG LIVE THE XLA | The battle for better IT within the IT Services and IT Consulting industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
