Splunk | Hidden Value
Everyday business moments are transformed with magical realism. A man pours coffee that turns into liquid gold. Warehouse workers open a truck and find colorful butterflies instead of boxes. A simple payment transaction sets off fireworks, and a lab scientist watches a drop of liquid become a pile of diamonds. The ad explains that this […]
Xerox | Michelin, Ready for Real Business
The Michelin Man (Bibendum) is locked in an intense, superhero-style battle with a giant, multi-armed mechanical monster on a highway bridge. Mid-fight, a car pulls up beside the chaos. Two office workers, Sandra and Peter, casually roll down the window and interrupt him—not to help, but to ask about accounts receivable and “crunching the numbers.” […]
Lusha | Prospect Like a Pro
A high-energy host in a bright purple suit moves through a series of stylized office scenes, breaking down the frustrations of modern B2B sales. She contrasts Lusha’s accurate, up-to-date data with “Jerry,” a tired salesperson working late into the night, only to discover his contact list is outdated—featuring phone numbers from 2010. In one surreal […]
Wix | Jason Statham and Gal Gadot
Jason Statham and Gal Gadot are dining in a luxury restaurant when a full-scale action sequence erupts. A group of thugs storms in, triggering an escalating chain of cinematic destruction—chairs are smashed, walls collapse, and the kitchen is ultimately blown apart. In the middle of this chaos, the restaurant’s chef, Felix, sits completely unfazed. Wearing […]
ServiceNow | handles the Chocolate Factory’s Workflow
Willy Wonka, the “CEO” of his candy factory, has a business nightmare. Children arrive at stores, but there are no Wonka bars. His ServiceNow consultant, McKenzie, introduces digital workflows to prevent operational chaos and keep customers happy. They tour the factory, showing how Golden Egg Production is tracked on a digital dashboard. Wonka realizes that […]
GitLab | You’re living like this?
A father walks through the door carrying a stack of paper bags. He proudly announces that he “got the burgers.” Then he explains his process. First, he went to one shop for buns. Next, another shop for patties. Then another for tomatoes. Each ingredient came from a different specialty store. At the dinner table, the […]
Justworks | What All-In-One HR Looks Like
Justworks shows exactly what all-in-one HR looks like — benefits, payroll, onboarding and compliance handled seamlessly in one platform. A clean, confident 33-second B2B product explainer.
Kissflow | Less drama, more ease
A neighborhood gathers around a tall tree. A cat sits high on a branch. The adults panic. They shout instructions. They wave their arms. Some even stretch out a blanket to catch the cat. The more noise they make, the more stubborn the cat becomes. Then a young girl walks outside. She watches the chaos […]
Kissflow | The Power of Simple
A librarian sits behind his desk while children pile stacks of books in front of him. The line keeps growing. Books keep stacking. The desk becomes crowded and chaotic. One young girl struggles to reach a high shelf with a heavy book. The situation feels tense. The system clearly is not working. Then the children […]
QuickBooks | Get Yours with Danny de Vito
Danny DeVito appears in a bright blue tracksuit and neon green glasses. He plays a high-energy business coach for a gym trainer named Jody. He reminds her that she didn’t get a degree in taxation. Her job is building bodies, not studying tax code. As Jody trains clients, DeVito follows her around the gym. He […]
ZOOM | More than Zoom
Legendary soccer commentator Andrés Cantor opens the ad with his iconic call. However, instead of shouting “Goal,” he stretches out “ZOOOOOOM!” The dramatic delivery immediately sets the tone. From there, the ad shifts into a fast-paced walkthrough of Zoom’s expanded platform. First, it highlights Zoom Team Chat for cross-channel communication. Then, it shows Zoom AI […]
Anaplan, Inc. | Finance Analyst
A narrator contrasts two finance departments. First, we see “their” team. They work late into the night in a dim office. Spreadsheets stack up. Coffee goes cold. The environment feels tense and reactive. Then we meet “this” team, powered by Anaplan. The lighting is bright. The workspace is calm and organized. When a senior manager […]
Wix | The New Way to Create
A furniture designer sits at her computer and describes her vision out loud. She types: “I need a website for my handmade furniture business. Each piece is unique, colorful, and ready to sell.” Instantly, Wix Harmony generates a complete site structure. Sections appear. Layouts form. The design looks polished and professional. She refines the mood […]
UKG | When Work Works, Everything Works
“Work” is personified as a clingy, boundary-crossing partner. The ad opens with people waking up to alarms that literally say “WORK.” Email notifications float across breakfast tables. Commutes are interrupted. Work admits it has boundary issues. It texts employees “You up?” at 3:39 AM. It constantly demands attention. The relationship feels unhealthy and exhausting. Then […]
Atlassian | AI That Knows Your Company’s Business
Beth sits alone in the office at 7:00 AM, struggling to draft a Q2 growth strategy. The room is quiet, and the pressure is visible. She clicks “Ask Rovo.” The narrator explains that Rovo draws from the best minds inside the company, both past and present. The ad then visualizes those minds. “Gerry from Accounting” […]
Snowflake Inc. | Snowflake Powers Team USA
A young boy sits in his bedroom carefully tracking weather data from a TV report. He writes down snow depth, wind speed, and temperature in a notebook. His curiosity feels intense and methodical. He heads outside to a snowy hill with a small sled labeled “Snowflake.” Using a stopwatch, he times a teddy bear’s descent […]
Intuit QuickBooks | Get tailored answers for your business
A global crisis erupts when the Tooth Fairy suddenly stops collecting teeth. Children around the world wake up to empty pillows and respond with outrage. News reports cover the meltdown. Social media trends with #ToothGate. Even a mock legal meeting shows children in business suits discussing a lawsuit for breach of contract. The reveal shifts […]
Stratasys | Vision Possible
Stratasys speaks directly to designers and dreamers who have long been held back by manufacturing limits. Through a cinematic montage, the ad showcases the Stratasys J850 3D printer creating objects that previously felt impossible: a multi-colored spherical puzzle, realistic 3D textures printed directly onto denim, and even a fully functional circular piano. Each scene emphasizes […]
Intuit TurboTax | Now Taxes is Done For You
In this B2B video ad example, a small business owner runs a futuristic food truck called Intergalactic Pizza. He’s visibly stressed, staring at an inbox full of unanswered tax questions. Unsure what qualifies as a deduction, he connects via video chat with a TurboTax expert who specializes in his industry. The expert confirms that not […]
NAB | Rattlesnake
A small business owner works late into the night, buried under a chaotic pile of loose paper receipts. As the tension builds, the receipts begin to move on their own—slithering, stacking, and transforming into a menacing cobra made entirely of paper. Just as the “receipt snake” strikes, she calmly opens her NAB Business Account on […]
Perk | Breakthroughs…almost
Iconic historical figures are shown on the verge of world-changing breakthroughs—only to be derailed by mundane travel and expense admin. Isaac Newton is moments away from discovering gravity when a coachman interrupts him with a Horse and Groom bill. Marie Curie is seconds from discovering radium when an assistant drops a stack of invoices due […]
IBM | Let’s put smart to work
A team of IBM consultants takes “attention to detail” to a comical extreme while working with a furniture retailer. They measure air velocity inside ventilation shafts, use tape measures on warehouse shelving, and physically jump onto sofas to test firmness. One consultant is even buried up to his neck in packing peanuts to confirm the […]
SAP Concur | keeps you ahead of problems
A man wearing a black T-shirt with a warning icon represents the everyday “problems” of traditional expense management. He appears across offices and travel moments, quietly disrupting work. He scatters physical receipts with a fan, invades coworkers’ personal space to show disconnected systems, flips airport boards to “Cancelled,” and even steals a lobster tail from […]
Webflow | Learn web design, development, and time travel — visually
The spot opens like a high-budget sci-fi movie trailer. A dramatic voiceover asks what web design would look like if we had a single, continuous time machine. Futuristic visuals show complex code being created instantly through visual motion. Midway through, the illusion breaks. We cut to the recording studio, where the voiceover actor is interrupted […]
Squarespace | Jeff Bridges’ Sleep Tapes
Jeff Bridges sits in a dark, wood-paneled bedroom beside a sleeping woman. He looks directly into the camera and begins humming — slowly, deeply, and without explanation. He then lifts a wooden mallet and a Tibetan singing bowl, circling its rim to create a low, resonant vibration. The camera gradually pulls back, revealing he’s seated […]
VistaPrint | We Print That
The ad opens by acknowledging what everyone already associates with Vistaprint: business cards. Then it immediately flips that perception. Through a fast, high-energy montage, we see a wide range of branded products—T-shirts, banners, table tents, tote bags, and laser-engraved water bottles. The story moves through different small businesses, including a poke shop, a gym, a […]
Cisco | Pep Talk
Ewan McGregor walks through a cinematic journey of human progress — from ancient pyramids to robotic dogs, 3D-printed organs, particle accelerators, and drones protecting wildlife. He moves between advanced research labs and remote villages where connectivity enables clean water, healthcare, and financial access. The message is simple: this moment in history is unprecedented, and Cisco […]
Cisco | “The Hacker”
A smooth, well-dressed man represents the “hacker.” Instead of hiding in a basement, he casually strolls through secure offices, relaxes in boardrooms, snaps selfies with sensitive data, and even meddles with a live soccer match. He’s everywhere — confident, charming, and unchecked. That is, until he tries to enter a corporate building and is instantly […]
Apple | The Underdogs: BSOD
The Underdogs team attends a massive packaging trade show, Container Con, hoping to land a deal with a powerful “Big Fish” buyer. Just as they prepare to pitch, a catastrophic global outage hits. Every PC in the building crashes with the infamous Blue Screen of Death. Chaos spreads instantly. Attendees abandon booths, panic sets in, […]
Navan | Are you a strong CFO?
A CFO sits at his desk attempting to meditate, repeating the mantra, “I am a strong CFO.” A calm voiceover reassures him that he is in control of company travel expenses — until he breaks character and admits he’s completely overwhelmed. As he spirals, chaotic expense examples appear on screen: Sarah flying economy plus, Mikey […]
Navan | The Travel Platform That Makes Every Employee Happy
A business traveler is stuck using outdated, 1990s-style travel software. Everything is slow, frustrating, and tinted in dull green. He’s placed on a 40-minute customer support hold while his CFO grows increasingly stressed. In contrast, another traveler uses Navan. His experience is seamless across laptop, phone, and watch. While the first traveler is still waiting, […]
QuickBooks | Outdo it – Lily’s Catering
Inside a fast-paced professional kitchen, a chef stays focused on cooking while animated, glowing line-art characters quietly work in the background. These characters represent AI agents handling back-office tasks like tracking employee hours and preparing payroll. Notifications appear to confirm tasks are completed without interrupting her workflow. The voiceover refers to this invisible help as […]
TurboTenant | Landlord Holiday
On Christmas morning, a young girl happily unwraps a teddy bear. Her brother, meanwhile, opens a giant novelty rent check for $150 made out to “The Landlord” and reacts with pure excitement. His next gift is a thick stack of lease agreements, which he proudly holds up while his parents smile approvingly. The sister watches […]
GoDaddy | Bri Rises with GoDaddy Airo
A young female athlete pushes herself through brutal early-morning and late-night training, guided by an intense internal monologue. Halfway through, the ad resets. That same discipline is now applied to every part of her life: studying, eating well, managing her time, and building her personal brand website using GoDaddy. The inner voice that once coached […]
SAP | We’re Just Like You
SAP employees are shown in a montage of small, relatable mishaps: trying to catch a falling phone with a foot, hiding a yawn, staring at themselves on a video call, failing to plug in a USB, or losing their car in a garage. The voiceover says, “At SAP, we’re just like everyone.” Then the ad […]
Freshworks | Customer
A man sits in a bleak, gray office struggling with hostile software. Disembodied hands poke him. A giant cursor taps his head. His headset gets yanked out. Everything feels like a fight. Then, with a single click, his entire world shifts. The gray room becomes bright and colorful, and a friendly hand offers him a […]
Asana | Where there’s Asana, there’s a way.
The ad uses a split-screen to compare the work lives of employees at home and in the office. On one side: kids climbing on their dad, a cat strolling across a laptop, and general home chaos. On the other: office noise, interruptions, and a messy, unproductive video call. The team is clearly misaligned. The manager […]
Zoho | To Build Anything That Truly Lasts, It Takes Time
The ad opens with sweeping shots of India—temples being carved stone by stone, rituals passed through generations, and artisans working with patience. Over these visuals, a calm voice repeats the phrase “it takes time.” The story then shifts into the modern world, showing technology, collaboration, and innovation. Zoho uses this contrast to make a clear […]
Microsoft Copilot and LALIGA | “Fan Training”
In a bland community hall, a support group for bitter LALIGA rival fans tries (and fails) to behave. A therapist asks each fan to say something nice about the rival sitting next to them. The room freezes. No one can do it.One by one, fans discreetly pull out their phones and open Microsoft Copilot. They […]
Kinsta | Your Stress-Free WordPress Host
A woman is working late at night as holographic charts and chaotic data dashboards explode from her laptop. She’s overwhelmed, exhausted, and clearly stuck. On her desk, a tiny toy robot—the stand-in for chatbot support—utters the most useless line imaginable: “I didn’t get that.”Then everything shifts. The chaos fades. Her screen becomes clean and simple. […]
Kinsta | Real Human Support Makes All the Difference
A man in an office is impressed by how smoothly his Kinsta dashboard works. A colleague tells him to try the live chat. He dismisses it, assuming it’s another useless chatbot. She casually replies that it’s a real person named Marcus, who she “talks to sometimes.” He pauses, looks at her suspiciously, and asks: “Are […]
Kinsta | Enterprise Security That Works
A developer is furiously attempting to hack into his own company’s website. Two colleagues watch him with mild amusement, explaining that ever since the switch to Kinsta, he’s been treating the platform’s security as a personal challenge. Every attempt ends the same way: “Access Denied.” Eventually, he collapses in defeat. His coworkers shrug, completely unconcerned, […]
Kinsta | Built For Speed
A woman celebrates how fast her company’s website has suddenly become. When a colleague asks what changed, she says, “We switched to Kinsta.” The colleague immediately launches into a rapid, overwhelming stream of technical jargon — edge caching, Cloudflare layers, global data centers. The first woman just blinks, smiles, and says, “I understood none of […]
ZoomInfo | Winners don’t wait for leads
A sales team is dreading an upcoming all-hands meeting because performance is down. Throughout the day, different reps quietly use ZoomInfo’s voice-activated AI in their earbuds and phones. The AI identifies prospects who are actively browsing pricing pages, surfaces the perfect case study during a live objection, and even calculates how a manager can still […]
Canva | Vamped Up
Bob is a lonely ice cream truck driver with a plain, forgettable brand. No customers. No excitement. Nothing happening. One day, he sees a child ride by in a vampire costume — and it sparks an idea. He opens Canva and completely rebrands his truck as “The Ice Screamery.” The plain white truck becomes a […]
Canva | Slayyy
Barb is a real estate agent trying to promote an open house with a plain, generic sign. Her competitor mocks her, and it’s clear her branding isn’t working. As she sulks, she notices a van painted with a fantasy warrior. It gives her an idea. She opens Canva and creates a bold, heavy-metal–inspired brand for […]
Canva | Debbie & Sons
Debbie runs a small food truck selling crisp-and-gherkin sandwiches that no one wants. Business is slow. Her two eccentric sons step in with an idea: they show her Canva. Together, they redesign everything — the logo, the signage, the menus, the entire brand. The transformation works. The rebranded “Debbie & Sons” truck becomes a hit […]
Chronosphere | Cut Log Data Costs By More Than 50%
A manager stands in a spotless, room next to a towering pile of wood logs. He asks about the cost of storing them. Suddenly, an engineer bursts out of the pile holding a single log, proudly announcing he found the one needed to fix a critical customer issue. The manager, relieved, asks for another employee, […]
SCAYLE | Is your eCommerce platform a pain in the ….?
A woman tries to launch a Black Friday campaign and instantly hits an error. The voiceover asks if her platform is causing pain, then introduces a tube of Scayle E-Commerce Platform Pain Reliever—followed by the reminder: “It’s a metaphor.” We then see employees battling slow systems, endless apps, sync issues, and constant support tickets. Their […]
CAKE.com | There’s a smarter way to track productivity
The ad takes place in a bright, open office. A voiceover repeats the line used across the series: “Use Cake.com, or do the work the wrong way.” In the center of the room, a small group of managers gathers. One of them—the familiar tie-and-suspenders character—consults with another man wearing a black shirt printed with “MIDDLE […]
