FedEx | Kyle
An employee walks into his boss’s office. A young boy named Kyle sits on a beanbag, playing a handheld game. The boss explains he hired Kyle as a “geography consultant.” Kyle aced 5th-grade geography. The boss mentions customers in “Czechoslovakia.” Kyle quickly corrects him—it’s now the Czech Republic. The boss praises Kyle as a lifesaver. […]
FedEx | Take control of your sales storm
A small business owner stands inside a FedEx Office. He is buried under a pile of snowballs. The snow represents his growing holiday orders. As more notifications come in, it starts snowing inside the store. A FedEx employee, Alex, stays calm. He takes a snow globe and explains the service. FedEx handles everything—wrapping, custom boxes, […]
Maersk | Image if a restaurant was like shipping
The ad asks: “What if a restaurant worked like shipping?” A high-end restaurant becomes chaotic. Customers receive huge binders just to order food. One customer gets “rolled” out into a rainy alley due to overbooking. A scooter drives through the dining room. Soup prices keep changing. Extra fees appear on the bill. At one point, […]
Anaplan, Inc. | Anaplan AI Supply Chain Analyst
A narrator walks through a bright, modern office and contrasts two supply chain teams. First, we see “their” team. That team operates in a dark, frantic environment. Employees spin in their chairs. Phones ring. Weather delays and demand swings create chaos. Everyone reacts in real time. Then the camera shifts to “this” team, powered by […]
Anaplan Inc | Decisions, Decisions
A charismatic host known as the “Business Genius” walks briskly through a busy office, outlining the high-stakes challenges modern businesses face. He warns that a single wrong decision can cause a “share price faceplant.” As he moves, employees are shown using Anaplan to surface insights and make confident calls. The ad repeatedly undercuts its own […]
Melio Payments | Pay vendors within minutes with Melio
A pizza shop owner receives an invoice from a supplier—due today. The relaxed scene instantly transforms into a high-stakes action movie. A ticking clock starts. Dramatic music swells. The owner panics, realizing his standard online payment will take five business days, meaning it’ll be marked “LATE.” The tension builds until a voiceover asks: “Wanna be […]
PortPro Tech | Your prescription for a healthier drayage operation
A group of exhausted logistics professionals sit in a therapy circle with “Dr. Dray, Trucking Logistics Therapist.” Each confesses their industry-specific nightmares: endless “Where’s my container?” calls, running blind with no visibility, and the cash flow pain of manual invoicing. Dr. Dray listens patiently, then reveals the diagnosis: Outdated Drayage Transportation Management System Syndrome (O.D.T.M.S.S.). […]
FedEx | Get your ducks in a row
A frazzled woman runs into FedEx Office, chased by a flock of ducks. She explains she’s overwhelmed preparing for her boutique’s grand opening. The employee, Alex, calmly finishes her sentence: “…ducks in a row?” He then shows how FedEx Office can help with printing, signage, branded merch, and shipping. Relieved, she finally packs her ducks […]
FedEx | Watch
A businessman in a meeting tries to assert dominance by flaunting his “big, shiny, really big watch.” He stretches and poses to make sure it gets noticed. The narrator calls it a “classic corporate power move.” But his colleague, unimpressed, quietly works on his laptop using the FedEx platform to control his supply chain. The […]
FedEx | Long Pause
Two employees stand nervously while their boss deploys “The Long Pause”—a classic intimidation tactic. A narrator quickly cuts it down, explaining that the real power move is staying ahead of global trade changes with smart tools. One employee then presents the FedEx platform on a tablet, showing that true power comes from competence, not ego. […]
FedEx | Late to Meeting
A woman struts into a meeting late—a narrator calls it a “classic corporate power move.” The ad immediately pivots, revealing the real power move: using FedEx’s predictive modeling to stop supply chain issues before they happen. The ad reframes business power as competence, not posturing, and ends with the tagline: “The New Power Move℠.” The […]
FedEx | Eye Contact
A wide-eyed, awkward businessman tries a series of “old school power moves” to appear dominant—like unblinking eye contact and overly familiar greetings. Each attempt backfires, making him look more creepy than confident. His antics are contrasted with Liz, a calm and competent colleague. When he panics over a complex customs issue, Liz has already solved […]
FedEx | The Real Power Move
We see a montage of “corporate power moves”: a man locking eyes in an overlong handshake, a woman arriving late on purpose, a founder in a hoodie at a boardroom table, and even a CEO holding a meeting in a steam room. Then comes the twist—the narrator reveals the real power move: using FedEx to […]
Amazon Business | The Castle of the Cat
In feudal Japan, a massive construction project is falling apart. Workers strain with primitive tools, ropes snap, and panic spreads across the site. The foreman rushes to the Shogun to report that they are behind schedule. The Shogun, calm and composed with his pet cat in his arms, pulls out a smartphone. Quoting the proverb […]
Maersk | Don’t trust the numbers . Just another day in logistics
A woman in a boardroom proposes a plan built around a shipment arriving that week. Her manager, Merlin, shuts her down immediately, citing a gloomy 45% ocean reliability rate. A junior colleague mentions that Maersk recently announced a major reliability improvement. Merlin dismisses him with condescension. Moments later, another manager confirms the junior’s data is […]
Amazon Business | How Peter Piper Picked Smart Business Buying
A struggling pepper farmer named Peter is watching his plants wilt. His business is on the verge of collapse. That’s when he pulls out his phone and opens Amazon Business. Instantly, a wave of delivery workers arrive with supplies. Peter’s farm transforms overnight. He develops his “Piping Hot Peppers” recipe, builds a brand, orders jars […]
Flock Freight | Your Answer to Everything
A new logistics manager sits in a “Flock HQ Orientation.” The Flock Freight executive points to a whiteboard full of shipping acronyms: TL, VLTL, PTL, 3PL, OTIF, DOT, NMFC, BOL, NOI, PRO, CNEE, CNOR. The manager looks overwhelmed. Then comes the better option: FlockDirect. The executive hands him a tablet. On-screen, the FlockDirect interface shows […]
SAP | Innovation can be an uphill battle
A typical office scene quickly turns into chaos. The moment the voiceover mentions innovation, the setting shifts. The office transforms into a grassy hillside where business people, desks, and computers tumble down uncontrollably. The voiceover lists real challenges like new regulations, legal obstacles, and supply chain problems. A woman, overwhelmed by the chaos, pulls out […]
SAP | Business growing fast?
A businessman begins his day calmly at his desk. But as the voiceover talks about growth, his office slowly transforms into a chaotic jungle. The environment spirals out of control—plants burst through his laptop, oversized boxes drop from the sky, and he’s chased by exaggerated versions of customers and developers. He falls into a pit, […]
Amazon Business | Rome In a Day
Amazon Business rewrites history. In a playful twist on the classic saying, Romulus builds Rome in a single day—with the help of Amazon Business tools. Bulk orders, spend analytics, and fast shipping power the city’s rapid rise. It’s ancient history, modernized. The Formula (That Works at Any Budget) Ancient Story + Modern Tools = Clever […]
Volvo Trucks | The Technician
Volvo Trucks delivers a jaw-dropping live test in “The Technician.” A real technician is buried up to his neck in gravel as the new Volvo FMX drives over him—showcasing its precision, ground clearance, and safety features. The stunt highlights the FMX’s ability to handle rough terrain while keeping people safe. The Formula (That Works at […]
Maersk | ‘Together, All The Way’
Maersk’s Together, All The Way is a cinematic portrayal of the company’s commitment to global connectivity. The ad follows the journey of a shipping container, illustrating the seamless integration of Maersk’s logistics services and the human stories intertwined with global trade. The Formula (That Works at Any Budget) Visual Storytelling = Emotional Engagement The ad […]
Maersk | Disconnected
In Disconnected, Maersk turns a logistics problem into a cinematic thriller. The ad follows four characters caught in a world where global supply chains stop making sense. Systems don’t talk to each other. Teams operate in silos. And no one can get a straight answer. It’s a metaphor for the fragmented nature of modern logistics. […]
Maersk | All the way
In this powerful ad, Maersk highlights its essential role in global logistics, showcasing the smooth movement of goods and how the company connects businesses across continents. The ad underscores Maersk’s commitment to both innovation and sustainability, with a clear message about the company’s ability to drive change in the logistics industry. The Formula (That Works […]
DHL | License to Deliver
DHL leans into full-action movie parody territory in this high-octane, tongue-in-cheek spot that turns an everyday delivery driver into a globe-trotting secret agent. With slick production, explosive stunts, and an unmistakable James Bond flair, this ad positions DHL as the ultimate logistics partner—capable, reliable, and faster than the competition. The Formula (That Works at Any […]
DHL | Keep Up With the Clicks
DHL’s high-speed ad dramatizes the world of e-commerce, where every click sets off a chain reaction that businesses must keep up with. Set to a cinematic, fast-paced rhythm, the ad showcases DHL’s ability to move as quickly as online shoppers do—delivering behind the scenes while the world shops in real time. The Formula (That Works […]
Dayforce | Do the work you’re meant to do
Dayforce delivers a poetic, cinematic ode to workers everywhere—pairing sweeping visuals with emotionally resonant narration to show how it helps people focus on what really matters. Whether you’re running a hotel, leading a factory team, or helping customers one-on-one, Dayforce positions itself as the software that frees you from the noise, so you can do […]
SAP | When Business Works Together
SAP’s “When Business Works Together” ad focuses on the power of collaboration in business, showing how different organizations, when aligned and using the right tools, can achieve extraordinary results. The ad emphasizes SAP’s role in creating seamless connections across various functions, helping businesses achieve greater efficiency and success. The Formula (That Works at Any Budget): […]
SAP | Product Promotion
SAP’s “Product Promotion” ad is a whirlwind of corporate clichés, over-the-top metaphors, and fast-paced editing—all wrapped in a tongue-in-cheek narrative that mocks the typical jargon-heavy product demo while still delivering a compelling case for SAP’s business solutions. The Formula (That Works at Any Budget): Corporate Satire Meets Real Solutions – The ad begins with a […]
Alibaba.com | Will Meets Way
Alibaba.com’s “Will Meets Way” is an emotional, cinematic tribute to the resilience of entrepreneurs. Through real-world business owners from around the globe, the spot tells the story of how grit, creativity, and determination meet the right tools (aka Alibaba.com) to turn big dreams into scalable businesses. It’s not a joke-heavy B2B ad—but it’s proof that […]
Amazon Business | Leo’s Inventions – Smart Business Buying
Amazon Business delivers a charming blend of humor and absurdity in this ad, featuring Leo, a self-proclaimed inventor who thinks innovation means overcomplicating everything. While Leo designs comically unnecessary contraptions, Amazon Business proves that smart business buying doesn’t have to be complicated—just streamlined, efficient, and hassle-free. The Formula (That Works at Any Budget): Over-Complication = […]
Volvo | When CEO of Volvo Pulled An Insane Marketing Stunt
Volvo pulls off a high-risk, high-reward marketing stunt that instantly grabs attention. Instead of relying on traditional ads, Volvo’s CEO steps into the spotlight—literally—demonstrating the company’s unwavering commitment to safety and innovation in a way that’s impossible to ignore. The Formula (That Works at Any Budget): CEO as the Ultimate Brand Ambassador – Rather than […]
Amazon Business | Run a Tighter Ship – Smart Business Buying
Amazon Business takes a smart and practical approach to business purchasing in this ad, focusing on how companies can streamline operations and improve efficiency. The ad addresses the common frustrations of managing procurement processes—delays, excess paperwork, and complex approval workflows—and offers Amazon’s platform as a smarter, more efficient solution. Through a series of relatable scenarios, […]
DHL | Studio to Atelier, grow your business with DHL.
DHL’s “Studio to Atelier” ad takes viewers on a journey of a business owner growing from a small studio operation into a thriving global enterprise. The ad emphasizes how DHL supports this transformation by offering streamlined logistics solutions that allow businesses to expand and thrive, no matter where they are in the world. It’s a […]
Windward | From “DUNNO!” to “I know!” with Ocean Freight Visibility
Discover how Windward creatively tackled Productivity in their latest video From “DUNNO!” to “I know!” with Ocean Freight Visibility within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Millum | En Anden Virkelighed Med Vores Indkøbssystem
Discover how Millum creatively tackled Business & Work in their latest video Millum – en anden virkelighed med vores indkøbssystem within the IT Services and IT Consulting industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Maersk | Fortune Favours the Curious
Discover how Maersk creatively tackled Transportation in their latest video Fortune favours the curious – Discover new paths within the Truck Transportation industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Kinaxis | Supply Chain Humor – Out of This World Disruption: Why Planning Matters
Discover how Kinaxis creatively tackled Business & Work in their latest video Supply chain humor: Out of this world disruption – Why planning matters within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Flock Freight | Quantifying a Load – Steve Burns Investigates
Discover how FlockFreight creatively tackled Transport in their latest video Quantifying a Load | Steve Burns Investigates | Flock Freight within the Freight and Package Transportation industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Aramex | Delivering Wonderful Memories This Ramadan
Discover how Aramex creatively tackled Transportation in their latest video Delivering wonderful memories this Ramadan I كل شحنة تصنع ذكرى within the Transportation, Logistics, Supply Chain and Storage industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
Amazon Business | Pet Tech – Smart Business Buying
Discover how Amazon Business creatively tackled Business & Work in their latest video Pet Tech – Smart Business Buying | Amazon Business within the Investment Management industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
