General Electric | What Matters
GE’s “What Matters” campaign aired during the 2018 Winter Olympics and tells a simple truth: technology matters, but people matter more. Through short vignettes—from a boy finishing homework to a grandmother making it to a school play—the ad shows how GE’s work in healthcare, aviation, and energy quietly powers meaningful moments in daily life. The […]
Salesforce | “Data Forest”
Salesforce’s “Data Forest” commercial features Matthew McConaughey exploring a dense, metaphorical forest—symbolizing the overwhelming complexity of today’s data landscape. As he journeys deeper, the message becomes clear: to thrive in the AI era, companies must not only harness data but do so with trust and ethics. The call to action? “Ask More of AI.” The […]
1Password | Cybersecurity and Skin Care
Ryan Reynolds addresses the Wrexham AFC football team—whom he co-owns—in 1Password’s “Cybersecurity and Skin Care” campaign. He compares online security to skincare routines: both are often overlooked but critically important. The team responds with surprise that he’s preaching what they already practice—thanks to 1Password. The Formula (That Works at Any Budget) Skincare Analogy + Real-Life […]
HubSpot CRM | ‘A Smooth CRM for Rough Seas’
Kathryn Hahn stars as the pirate CEO of a high-seas business in HubSpot’s “A Smooth CRM for Rough Seas.” Set aboard a fully crewed ship, the ad uses a nautical metaphor to show how chaotic customer relationships can feel without the right tools. But with HubSpot CRM, even the most turbulent waters become smooth sailing. […]
Salesforce | “Gold Rush”
Matthew McConaughey rides through a Western landscape in Salesforce’s “Gold Rush.” But instead of hunting treasure, he’s talking about data—and how it’s only valuable when used wisely. The ad draws a clear line: Data is the new gold, but AI needs ethics. Salesforce’s message? Don’t just use AI. Ask more of it. The Formula (That […]
Amazon Business | Rome In a Day
Amazon Business rewrites history. In a playful twist on the classic saying, Romulus builds Rome in a single day—with the help of Amazon Business tools. Bulk orders, spend analytics, and fast shipping power the city’s rapid rise. It’s ancient history, modernized. The Formula (That Works at Any Budget) Ancient Story + Modern Tools = Clever […]
Acrobat | Acrobat’s Got It: Baby Proof
A financial advisor is reviewing a document—until his toddler starts smashing the keyboard. In Adobe Acrobat’s “Baby Proof” ad, chaos meets calm thanks to Acrobat’s security tools. With password protection and secure sharing, even baby-sized disasters can’t ruin your workflow. The Formula (That Works at Any Budget) Relatable Parenting + Humor = Instant Connection The […]
Canva | What Will You Design Today?
Canva’s “What Will You Design Today?” ad highlights real people using Canva to turn their ideas into reality. From small business owners to activists, users show how Canva’s simple design tools help anyone create high-quality visuals—no design skills needed. The Formula (That Works at Any Budget) Real Users + Simple Tools = Broad Appeal The […]
ClickUp | KJ feat. GaTa – It’s About Time
ClickUp teams up with rapper GaTa and ClickUp’s own K.J. (Kenneth Harkness) in a high-energy music video about time. The song, called “It’s About Time,” blends workplace stress, missed deadlines, and digital overload into a fun, fast-paced track. It shows how ClickUp helps teams save time by keeping everything in one place. The Formula (That […]
ClickUp | Cavemen | Whiteboards
ClickUp takes us back to the Stone Age—literally. A group of cavemen try to preserve their ideas by carving them into stone. But a sudden storm wipes it all away. Cut to the present: ClickUp Whiteboards offer a smarter, safer way to capture and organize ideas. The ad cleverly contrasts ancient tools with modern ones, […]
UiPath | Taking Off
In this ad, a woman stands confidently on a runway, preparing to pilot a small airplane. As she takes off and flies, the scene shifts to her office where UiPath’s automation software works quietly behind the scenes. Visuals show robotic processes speeding up repetitive tasks, allowing her to focus on flying smoothly. The core message: […]
Wix | Jay Pharoah for #PharoahPhitness
Jay Pharoah stands in front of a green screen, promoting his fake fitness brand, “Pharoah Phitness.” He uses a Wix website to show off the business, clicking through features like online bookings and class schedules. With each click, the background behind him shifts—spinning from yoga sessions to boxing gyms to dance workouts—parodying the typical over-the-top […]
Upwork | Project: Big Important
A corporate employee is assigned a vague but high-stakes task titled “Project: Big Important.”Instead of panicking, he opens Upwork.He quickly assembles a freelance team—designers, developers, researchers—ready to tackle whatever the project turns out to be.The ad shows how Upwork helps businesses find top freelance talent fast, even for mission-critical work. The Formula (That Works at […]
HP | The Wolf
Christian Slater plays a skilled hacker known as “The Wolf.” He breaks into companies through weak spots most people ignore—like unsecured printers. The ad shows how easy it is to steal data when businesses don’t secure every part of their network. It ends with a clear warning: if your printers and PCs aren’t protected, your […]
Apple Intelligence | Catch up quick
A professional is asked to present and discuss key points in a meeting but faces a large amount of digital text on their laptop. Using Apple Intelligence’s Writing Tools, they quickly summarize the information. This allows them to catch up fast and confidently share the main insights with the group. The Formula (That Works at […]
Apple Intelligence | Change your tone
A frustrated office worker finds their pudding missing from the fridge. They angrily draft an email to the team — but before sending, they use Apple Intelligence’s writing tools to change the tone. The revised, friendlier message ends up working: the pudding reappears on their desk, along with a compliment on the email itself. It’s […]
Atlassian | “The Contract” | Zach Woods and Jira
Zach Woods plays a confused actor in a funny B2B ad for Jira. He thinks he’s about to get rich from “performance marketing.” But he didn’t read the contract. His payment depends on actual Jira sign-ups. He starts planning his dream life using Jira: a ski chalet, a chimp assistant, and a sake-only diet. But […]
Salesforce | “OMG/YN”
Matthew McConaughey sits in an emergency room, visibly frustrated. A nurse informs him that his appointment was missed due to a scheduling error. McConaughey responds with a sarcastic “OMG/YN” (Oh My God/Yeah No), highlighting the inefficiency. The ad concludes with the message: “What AI was meant to be,” suggesting that Salesforce’s AI tool, Agentforce, can […]
Salesforce | “Not Cool”
This short, punchy ad shows a woman trying to look up a company on her phone, only to find…nothing. No website. No social presence. Her reaction? A disgusted “Not cool.” Salesforce uses this 15-second scene to highlight a very real pain point: if your business isn’t digital, you’re invisible. The Formula (That Works at Any […]
Amazon Business | Bo Peep Finds Success
Bo Peep runs a growing sheep management business. Her challenge? Buying supplies for her team while keeping costs low. She turns to Amazon Business for fast delivery, bulk discounts, and smarter purchasing tools. The ad blends animation with a business message. It reimagines a well-known character in a modern role, managing a team and scaling […]
Salesforce | Without Salesforce: Chaos.
Salesforce contrasts the chaos of managing business without their platform against the clarity and growth that comes with it. The video opens with a chaotic office scene, where employees struggle with fragmented tools, missed deadlines, and frustrated interactions. Then, Salesforce steps in, presenting a streamlined, connected workspace where teams collaborate smoothly and data flows effortlessly, […]
Fiverr | Turn Nothing Into Something
Fiverr delivers a slick, stylized narrative that captures the emotional and practical journey of building something from scratch. We open on an empty room—literally nothing. From there, the video shows a startup founder transforming that nothing into a vibrant business, piece by piece, with the help of Fiverr freelancers. No words. No dialogue. Just dynamic […]
SAP | Swimming in HR problems?
SAP turns a corporate HR nightmare into a literal flood. The video opens on an overwhelmed HR leader sitting in a rapidly flooding office—paperwork floating, employees flailing, and a clear sense of drowning in disorganization. But at the center of it all, the HR lead remains calm, dry, and in control. Why? Because SAP’s human […]
SAP | Is finance in the hot seat?
SAP dramatizes the stress of finance with a literal office fire. The scene opens on a CFO calmly seated at her desk, sipping coffee, while the entire office erupts in flames behind her. Alarms blare, employees panic, and chaos reigns—except for her. Why? Because SAP has her covered. The ad uses fire as a metaphor […]
Workday | Rock Stars Undercover
In this Super Bowl-style B2B ad, Workday takes on a common office phrase: “You’re a rock star!” But instead of praise, the line sparks outrage—from actual rock stars. Legends like Ozzy Osbourne, Joan Jett, Billy Idol, and Gary Clark Jr. are not happy that corporate employees are being called “rock stars” for handling budgets and […]
ClickUp | Surgeons Can’t Work Without Their Tools In One Place
In this commercial, ClickUp draws a sharp comparison between surgeons and professionals who juggle multiple apps. The setting? A chaotic operating room where a doctor can’t find his tools. One’s across the hall. Another’s under a vending machine. Everything’s scattered—just like your projects when you don’t use ClickUp. The result? Confusion, panic, and lost time. […]
Wix | Build a Professional Bookings Website
In this ad, Wix delivers a sharp, upbeat product demo that walks service professionals through how to create a bookings website—from adding services to syncing calendars. But here’s the twist: it’s not just functional. It’s fun. While the video focuses on clear UI walkthroughs and screen recordings, it also sprinkles in playful, fictional business names […]
Wistia | This ad for Soapbox cost $100,000 to produce
In this ambitious commercial, Wistia explores the relationship between budget and creativity by producing three distinct ads for their video creation tool, Soapbox, each with a different budget: $1,000, $10,000, and $100,000. The $100,000 version showcases high-end production values, aiming to demonstrate how increased investment impacts the final product. The Formula (That Works at Any […]
Intel | Jim Parsons – B2B: Supercomputers Commercial USA
In this 2017 commercial, Intel collaborates with Jim Parsons, renowned for his role as Sheldon Cooper in The Big Bang Theory, to highlight the company’s pivotal role in powering over 90% of the world’s supercomputers. The ad emphasizes Intel’s contribution to advancements in various fields, from scientific research to complex data analysis, underscoring the company’s […]
Maersk | ‘Together, All The Way’
Maersk’s Together, All The Way is a cinematic portrayal of the company’s commitment to global connectivity. The ad follows the journey of a shipping container, illustrating the seamless integration of Maersk’s logistics services and the human stories intertwined with global trade. The Formula (That Works at Any Budget) Visual Storytelling = Emotional Engagement The ad […]
Maersk | Disconnected
In Disconnected, Maersk turns a logistics problem into a cinematic thriller. The ad follows four characters caught in a world where global supply chains stop making sense. Systems don’t talk to each other. Teams operate in silos. And no one can get a straight answer. It’s a metaphor for the fragmented nature of modern logistics. […]
Maersk | All the way
In this powerful ad, Maersk highlights its essential role in global logistics, showcasing the smooth movement of goods and how the company connects businesses across continents. The ad underscores Maersk’s commitment to both innovation and sustainability, with a clear message about the company’s ability to drive change in the logistics industry. The Formula (That Works […]
Mailchimp | Taking Stock | Original Series
In this original short-form comedy series, Mailchimp Presents offers a satirical glimpse into the world of stock photography. Taking Stock follows Hannah, a photographer navigating the absurdities of a quirky stock photo agency. The series delves into the challenges of creative work, highlighting the humorous and often bizarre scenarios that arise in the pursuit of […]
Descript | Introducing Descript
In this product explainer video, Descript introduces a revolutionary way to edit video and audio: by editing text.Forget timelines and clunky software. The ad clearly demonstrates how users can transcribe recordings instantly, then cut, rearrange, and polish content as easily as editing a Google Doc. The video walks through key features—automatic transcription, screen recording, multitrack […]
Fiverr | Need a Freelancer? Obviously Fiverr
In this fast-paced, exaggerated spot, Fiverr shows what happens when a business owner refuses to ask for help—especially when buried under paperwork and looming deadlines. The ad humorously reminds small business owners that they don’t have to do everything themselves. Fiverr exists to make hiring freelancers obvious, easy, and efficient. The Formula (That Works at […]
Squarespace | Make It With Keanu Reeves
In this ad, Squarespace features Keanu Reeves in a surreal and humorous scenario where he rides his motorcycle in the middle of a desert highway while standing on it, citing lines from Will Power’s “Adventures In Success.” The commercial emphasizes the ease and creativity that Squarespace offers to individuals looking to build their own websites. […]
Intuit Turbotax | The Dark Ad
In this ad, TurboTax uses a playful approach to address the common fears associated with tax filing. The commercial features a shadowy figure emerging from under the stairs in the middle of the night, symbolizing the apprehension many feel towards taxes. The message emphasizes that with TurboTax, there’s nothing to fear, highlighting the ease and […]
Intuit Mailchimp | The Brain Finds A New Audience with Facebook Ads
In this ad, Mailchimp cleverly uses a plastic or glass-like brain model to visually explain how the platform acts as a “second brain” for marketers. Set up on a table, the brain model lights up in one specific section as the speaker explains how Mailchimp helps her find new audiences. This metaphorical brain highlights how […]
GitHub | Building the Future
GitHub’s spot isn’t just a love letter to developers—it’s a cinematic tribute to the collective power of open source. We move through vignettes of coders around the world, collaborating asynchronously across languages, time zones, and backgrounds. The message is clear: the future isn’t built alone, and it’s probably built on GitHub. The Formula (That Works […]
WordPress.com | Build a website that can
WordPress.com’s ad is a punchy, fast-paced tribute to modern creators who are doing it all. From side hustlers to small businesses, it shows how WordPress can support whoever you are, whatever you do. With a mix of humor, speed, and creator energy, it positions WordPress not just as a website builder—but as a launchpad. The […]
Dropbox | Keep Rising with Dropbox
Dropbox’s “Keep Rising” is a visual love letter to creators, freelancers, and small business owners. Through cinematic montages and poetic narration, it champions the idea of building something meaningful—even when the path is tough. It’s not a product demo—it’s a brand anthem designed to stir ambition. The Formula (That Works at Any Budget): Cinematic Storytelling […]
Adobe | Click, Baby, Click
In this brilliantly over-the-top ad, Adobe pokes fun at marketing gone rogue. A team celebrates a sudden explosion in clicks—only to realize their campaign is targeting babies. The result? A hilarious takedown of vanity metrics and a smart pitch for Adobe’s real-time analytics tools that actually make sense of the chaos. The Formula (That Works […]
DHL | License to Deliver
DHL leans into full-action movie parody territory in this high-octane, tongue-in-cheek spot that turns an everyday delivery driver into a globe-trotting secret agent. With slick production, explosive stunts, and an unmistakable James Bond flair, this ad positions DHL as the ultimate logistics partner—capable, reliable, and faster than the competition. The Formula (That Works at Any […]
Squarespace | 5 to 9 × Dolly Parton
Squarespace flips the script on the classic Dolly Parton anthem “9 to 5” with a bold, musical tribute to side hustlers, dreamers, and after-hours entrepreneurs. Set to a remixed version of “5 to 9,” this ad celebrates the creative energy people pour into their passions after the workday ends. Squarespace positions itself as the website […]
MailChimp | JailBlimp
Mailchimp’s JailBlimp is delightfully absurd, hilariously meta, and surprisingly strategic. It follows a bizarre narrative involving a mysterious blimp-shaped prison—yes, really—but it all circles back to a clear message: Mailchimp helps businesses escape the “marketing traps” they didn’t know they were in. The Formula (That Works at Any Budget): Absurdist Storytelling = Maximum MemorabilityFrom the […]
TurboTax | Matchmaker × Jason Sudeikis
TurboTax’s “Matchmaker” ad starring Jason Sudeikis delivers a charming and quick-witted metaphor: finding the right tax expert is like finding the perfect match. With all the energy of a dating app and the polish of a premium rom-com trailer, the spot elevates a mundane tax task into a feel-good, human-centered experience. The Formula (That Works […]
Thinkbox | Happily Ever After
Thinkbox’s “Happily Ever After” flips the script on fairy tales with a hilarious twist: a love-struck, fire-breathing dragon discovers the power of TV advertising to win over his princess. This ad isn’t just a pitch for TV—it’s a story about storytelling itself. And in the process, it becomes a brilliant meta-ad for why TV works. […]
Orange | Trust Journey
In this emotionally rich and visually stunning spot, Orange France takes viewers on a literal and metaphorical journey of trust between a father and daughter, made possible through technology. What starts as a simple road trip unfolds into a deeper story of independence, safety, and digital connection—showing how Orange empowers people to move forward confidently […]
Volvo Trucks | A Love Story
Volvo Trucks flips the script on truck advertising with a romantic tale between two haulers. Yes, trucks. Set against a cinematic backdrop of winding roads and soaring music, the spot tells a love story that’s unexpected, tender, and—somehow—heartwarming. It’s all part of showcasing the reliability and emotional connection drivers feel with their vehicles. The Formula […]
DHL | Keep Up With the Clicks
DHL’s high-speed ad dramatizes the world of e-commerce, where every click sets off a chain reaction that businesses must keep up with. Set to a cinematic, fast-paced rhythm, the ad showcases DHL’s ability to move as quickly as online shoppers do—delivering behind the scenes while the world shops in real time. The Formula (That Works […]
