Thales | A Long Day (with no Cybersecurity)
A man’s day falls apart as critical systems fail around him. It starts with news alerts about major transport and computer bugs. Soon, his phone shows suspicious banking activity. His bus is delayed, traffic turns chaotic, and even police seem caught in the disruption. Production lines freeze. Airports and subways shut down. At a hospital, […]
Mailchimp | Mail Shrimp
A young person sits alone in a retro-futuristic sorting room, eating a shrimp sandwich. Around them, glowing paper-filled shelves stretch across the space. Workers in uniform move quietly. One shrimp has a human-like eye staring back. As emotional music swells, the person reflects. The ad ends with the text “MailShrimp” transforming into “MailChimp.” The Formula […]
SurveyMonkey | People Powered Data
We open with Zach, an overwhelmed HR manager struggling to create a company-wide survey. The voiceover lists common challenges—what to ask, how to structure it, and how to get useful results. Zach clicks “Build a Survey” on SurveyMonkey. Instantly, the mood shifts. With templates, suggested questions, and scoring tools, Zach quickly builds the perfect survey […]
Asana | Put an end to workplace silos with Asana
Real office buildings are filmed to look like coworkers talking—without using animation or actors. Their voices express common workplace frustrations, especially around teams working in isolation. The message is clear: siloed work slows everyone down. Asana brings all teams and projects into one place so work moves forward together. The Formula (That Works at Any […]
Gong.io | Gong Super Bowl Commercial
Gong.io’s “Sound of Success” Super Bowl commercial introduces its Reality Platform™ through a loud, literal metaphor: every sales win triggers a giant, resounding gong. The ad uses humorous, exaggerated moments to visualize sales success—and connect it directly to Gong’s value. The Formula (That Works at Any Budget) Symbolic Sound + Visual Metaphor = Brand Recall […]
ClickUp | JIRA Lawyer 5
ClickUp’s “JIRA Lawyer 5” features the return of Mike Fry, a dramatic parody of a legal infomercial spokesman who “defends” teams burdened by JIRA’s complexity. Through Fry’s exaggerated rants and faux legal advice, the ad positions ClickUp as the simpler, saner project management alternative. The Formula (That Works at Any Budget) Parody Format + Real […]
Palo Alto Networks | This is Precision AI™
Palo Alto Networks introduces “Precision AI™” with a cinematic journey through a futuristic cyber battlefield. The story follows an agent named J, who fends off advanced digital threats using AI-driven tools. It’s a high-tech action sequence that brings together machine learning, deep learning, and generative AI—all under Palo Alto Networks’ cybersecurity umbrella. The Formula (That […]
QuickBooks | Get Yours with Danny de Vito
QuickBooks’ “Get Yours” campaign stars Danny DeVito as a no-nonsense coach for small business owners. In short, punchy ads, he gives hilarious (but helpful) advice to real entrepreneurs—from electricians to doggy daycare owners. The campaign highlights how QuickBooks saves them time, money, and stress, all while keeping the tone light and fun. The Formula (That […]
Miro | Monster problem? Solve anything, together
Miro’s campaign opens with a team facing a giant, city-crushing monster. They try everything—wild guesses, half-baked plans—but fail. The turning point? They start working together on a Miro board. Suddenly, they align, strategize, and stop the monster. The message: no challenge is too big when you collaborate. The Formula (That Works at Any Budget) Visual […]
Salesforce | “Gold Rush”
Matthew McConaughey rides through a Western landscape in Salesforce’s “Gold Rush.” But instead of hunting treasure, he’s talking about data—and how it’s only valuable when used wisely. The ad draws a clear line: Data is the new gold, but AI needs ethics. Salesforce’s message? Don’t just use AI. Ask more of it. The Formula (That […]
Acrobat | Acrobat’s Got It: Baby Proof
A financial advisor is reviewing a document—until his toddler starts smashing the keyboard. In Adobe Acrobat’s “Baby Proof” ad, chaos meets calm thanks to Acrobat’s security tools. With password protection and secure sharing, even baby-sized disasters can’t ruin your workflow. The Formula (That Works at Any Budget) Relatable Parenting + Humor = Instant Connection The […]
Pinterest | ‘The P Is For Performance’
Pinterest’s “The P Is For Performance” campaign features fast-paced mini-movies with two action-hero leads. These cinematic ads—styled like Hollywood blockbusters—highlight Pinterest’s shift from a branding platform to a performance-driven tool for advertisers. The goal? Show that Pinterest now delivers real results like traffic and conversions. The Formula (That Works at Any Budget) Action Scenes + […]
Canva | What Will You Design Today?
Canva’s “What Will You Design Today?” ad highlights real people using Canva to turn their ideas into reality. From small business owners to activists, users show how Canva’s simple design tools help anyone create high-quality visuals—no design skills needed. The Formula (That Works at Any Budget) Real Users + Simple Tools = Broad Appeal The […]
Malwarebytes | Only Human – Help Desk
Malwarebytes uses humor to show a typical help desk call where a user falls for a common cyber threat. The ad highlights how human error can lead to security issues—and how Malwarebytes helps protect against them. The Formula (That Works at Any Budget) Relatable Scenario + Light Humor = Engaging Content The ad shows a […]
Malwarebytes | Cyberprotection for Every Business
This ad highlights how Malwarebytes provides powerful cyber protection for businesses of all sizes, across all industries and locations. It uses dramatic, real-world scenes to emphasize the critical importance of strong cybersecurity solutions in today’s fast-evolving digital landscape. The Formula (That Works at Any Budget) Broad Appeal + Clear Cybersecurity Message = Strong Connection By […]
ClickUp | Whiteboards | Official Song
ClickUp introduces its Whiteboards feature through a catchy musical ad. It shows how teams often use too many tools, making work feel messy and slow. The song highlights this chaos in a fun, exaggerated way—and then shows how ClickUp solves it. With Whiteboards, teams can brainstorm and act in one place. The Formula (That Works […]
ClickUp | When a tech company drops a track..
In this ad, ClickUp imagines what happens when a tech company decides to release a music track. The result? A fun, fast-paced look at cross-team collaboration, with designers, engineers, and marketers working in harmony—literally. ClickUp’s platform powers it all behind the scenes, turning chaos into coordination. The Formula (That Works at Any Budget) Unexpected Scenario […]
ClickUp | Whiteboard | Permanent Marker
In this ad, a team member starts drawing ideas directly on the office wall—with a permanent marker. Another colleague quickly jumps in to stop the chaos. The message? There’s a better way. ClickUp Whiteboards offer a clean, collaborative, and digital solution for brainstorming—without ruining your office walls. The Formula (That Works at Any Budget) Everyday […]
ClickUp | How Project Managers Feel When They’ve Had It!
In this ad, a stressed-out project manager is overwhelmed by chaotic meetings, missed deadlines, and nonstop miscommunication. He’s clearly had enough. Just when it seems like he’s about to snap, ClickUp appears—transforming his messy workflow into a smooth, organized system. The ad uses humor and exaggeration to spotlight real project management pain points, positioning ClickUp […]
Asana | Break away from workplace silos with Asana
In this ad, different workplace teams are shown stuck in their own silos, struggling with confusion, miscommunication, and disconnected workflows. The scenes shift between their frustrations until Asana appears—bringing teams together with a shared workspace. Suddenly, everyone’s on the same page. The ad ends with teams celebrating their new, connected way of working. The Formula […]
UiPath | Taking Off
In this ad, a woman stands confidently on a runway, preparing to pilot a small airplane. As she takes off and flies, the scene shifts to her office where UiPath’s automation software works quietly behind the scenes. Visuals show robotic processes speeding up repetitive tasks, allowing her to focus on flying smoothly. The core message: […]
WeTransfer | Presents: The Bunt Machine by Mac Premo
In this ad, artist Mac Premo builds a quirky machine designed to bunt baseballs. He constructs it from junk in his studio, narrating his creative process along the way. The video blends fast edits, sketches, failed test runs, and moments of humor. In the end, the machine delivers a single, soft bunt—awkward but satisfying. The […]
Storylane | Love at First Demo
The ad portrays a whimsical and exaggerated scenario where a sales representative attempts to deliver a product demo using traditional methods. The demo is disjointed and lacks engagement, leading to a lackluster response from the prospect. Realizing the shortcomings, the rep switches to Storylane, creating an interactive and personalized demo. This new approach captivates the […]
Salesforce | Intro to Salesforce for Small Business
Small business owners struggle to manage sales, marketing, and customer contacts. The video shows how juggling multiple tools causes stress and missed opportunities. Salesforce steps in as an all-in-one platform. It helps users manage everything easily in one place. The Formula (That Works at Any Budget) Common Small Business Problems + Unified Software = Easy […]
Atlassian | “The Contract” | Zach Woods and Jira
Zach Woods plays a confused actor in a funny B2B ad for Jira. He thinks he’s about to get rich from “performance marketing.” But he didn’t read the contract. His payment depends on actual Jira sign-ups. He starts planning his dream life using Jira: a ski chalet, a chimp assistant, and a sake-only diet. But […]
Webflow | Design websites. Don’t code them.
Webflow presents a clear, sleek product demo showing how designers can create professional websites visually—without writing code. The ad opens with a designer frustrated by coding complexities and then shifts to an intuitive drag-and-drop interface that makes web design faster and more creative. The video balances product features with user empowerment, positioning Webflow as the […]
VMware | Cloud Academy
VMware’s Cloud Academy video showcases how their cloud platform empowers IT professionals to learn, build, and scale cloud infrastructure with confidence. The ad features a series of diverse professionals in dynamic work environments, highlighting practical, hands-on learning with VMware’s training resources. It emphasizes skill-building and real-world application, aiming to make cloud mastery accessible and achievable. […]
Fiverr | Turn Nothing Into Something
Fiverr delivers a slick, stylized narrative that captures the emotional and practical journey of building something from scratch. We open on an empty room—literally nothing. From there, the video shows a startup founder transforming that nothing into a vibrant business, piece by piece, with the help of Fiverr freelancers. No words. No dialogue. Just dynamic […]
DigitalOcean | King of the Ocean
DigitalOcean drops a high-energy, startup-friendly anthem that positions developers as bold visionaries—no longer stuck in the shadows, but ruling the tech seas. The video opens with a confident voiceover: “You’re not just building an app. You’re building a business.” It sets the tone early—this is about empowerment. Visually, it’s fast-paced: devs typing, ideas launching, clouds […]
SAP | Is finance in the hot seat?
SAP dramatizes the stress of finance with a literal office fire. The scene opens on a CFO calmly seated at her desk, sipping coffee, while the entire office erupts in flames behind her. Alarms blare, employees panic, and chaos reigns—except for her. Why? Because SAP has her covered. The ad uses fire as a metaphor […]
ClickUp | Are You Hitting A Wall-ter At Work?
In this ad, ClickUp personifies workplace frustration through a literal wall named Wall-ter. He’s a sarcastic, unhelpful, cinder block of an obstacle—both physically and metaphorically representing the blockers that teams face without the right productivity tools. The ad opens in a bland office where employees keep “hitting a wall”—only this time, it’s not a figure […]
Zendesk | WTF is Zendesk?
In the ‘WTF is Zendesk?’ commercial, Zendesk employs self-aware humor to address a common question: “What exactly does Zendesk do?” The ad uses witty dialogue and engaging visuals to demystify the complexities of customer service software, making it accessible and relatable to a broad audience. The Formula (That Works at Any Budget) Self-Referential Humor = […]
Maersk | ‘Together, All The Way’
Maersk’s Together, All The Way is a cinematic portrayal of the company’s commitment to global connectivity. The ad follows the journey of a shipping container, illustrating the seamless integration of Maersk’s logistics services and the human stories intertwined with global trade. The Formula (That Works at Any Budget) Visual Storytelling = Emotional Engagement The ad […]
Maersk | Disconnected
In Disconnected, Maersk turns a logistics problem into a cinematic thriller. The ad follows four characters caught in a world where global supply chains stop making sense. Systems don’t talk to each other. Teams operate in silos. And no one can get a straight answer. It’s a metaphor for the fragmented nature of modern logistics. […]
Maersk | All the way
In this powerful ad, Maersk highlights its essential role in global logistics, showcasing the smooth movement of goods and how the company connects businesses across continents. The ad underscores Maersk’s commitment to both innovation and sustainability, with a clear message about the company’s ability to drive change in the logistics industry. The Formula (That Works […]
Smartsheet | Power Your Process | Unprocessed
In this visually impactful ad, Smartsheet introduces the Power Your Process campaign. The video sets the stage in a chaotic, unorganized world where processes are non-existent, highlighting the struggle businesses face when there’s no workflow in place. It’s in this chaos that Smartsheet’s platform shines, offering a clear, efficient way to bring order and structure […]
Mailchimp | Taking Stock | Original Series
In this original short-form comedy series, Mailchimp Presents offers a satirical glimpse into the world of stock photography. Taking Stock follows Hannah, a photographer navigating the absurdities of a quirky stock photo agency. The series delves into the challenges of creative work, highlighting the humorous and often bizarre scenarios that arise in the pursuit of […]
Descript | Introducing Descript
In this product explainer video, Descript introduces a revolutionary way to edit video and audio: by editing text.Forget timelines and clunky software. The ad clearly demonstrates how users can transcribe recordings instantly, then cut, rearrange, and polish content as easily as editing a Google Doc. The video walks through key features—automatic transcription, screen recording, multitrack […]
Catchpoint | Transforming Network Insights for Better Sleep
In this product explainer ad, Catchpoint highlights the stress experienced by IT professionals who deal with network monitoring. The video opens with an engineer at his desk, visibly tired and overwhelmed by the network data displayed on his computer screens. He looks frustrated and exhausted, his body language reflecting the pressure of his job. There […]
Workato | Conducting Your Enterprise Symphony
In this ad, Workato transforms enterprise integration into a cinematic metaphor by comparing disconnected systems to a chaotic orchestra. The spot opens with a flustered conductor trying to manage an ensemble that’s completely out of sync—horns blaring off-beat, violins scraping dissonantly, and each section operating in isolation. It’s a sharp, visual dramatization of how misaligned […]
Vividly | Escape Spreadsheet Hell
In this ad, Vividly takes a bold, theatrical approach to showcase the chaos of spreadsheet-driven trade promotion management. The video opens with a sinister narrator—set in a dimly lit office—speaking directly to the audience like a haunted guide through “spreadsheet hell.” He paints a vivid picture of the confusion, errors, and frustration marketers face every […]
Fiverr | Need a Freelancer? Obviously Fiverr
In this fast-paced, exaggerated spot, Fiverr shows what happens when a business owner refuses to ask for help—especially when buried under paperwork and looming deadlines. The ad humorously reminds small business owners that they don’t have to do everything themselves. Fiverr exists to make hiring freelancers obvious, easy, and efficient. The Formula (That Works at […]
Dropbox Sign | Fall in love with an easier way to get work done
This Dropbox Sign ad tells a funny, relatable story: A woman goes on a first date… but brings her entire office setup with her. Why? She needs to receive, print, sign, scan, and send a document—right in the middle of a busy restaurant. When her printer jams during dinner, her date calmly introduces her to […]
Walkme | Walkme in real life
In this ad, WalkMe humorously imagines how its digital adoption platform could make life outside of work easier. The ad exaggerates real-life scenarios—like dealing with a smoking car engine, burning food, playing poker, and even helping a stranger give birth in a park—to show how WalkMe’s guidance could simplify even the most chaotic situations. The […]
Squarespace | Make It With Keanu Reeves
In this ad, Squarespace features Keanu Reeves in a surreal and humorous scenario where he rides his motorcycle in the middle of a desert highway while standing on it, citing lines from Will Power’s “Adventures In Success.” The commercial emphasizes the ease and creativity that Squarespace offers to individuals looking to build their own websites. […]
Intuit Turbotax | The Dark Ad
In this ad, TurboTax uses a playful approach to address the common fears associated with tax filing. The commercial features a shadowy figure emerging from under the stairs in the middle of the night, symbolizing the apprehension many feel towards taxes. The message emphasizes that with TurboTax, there’s nothing to fear, highlighting the ease and […]
Zendesk | The Zendesk AI Effect
In this ad, Zendesk showcases how their AI-powered customer service platform transforms the customer experience. The video highlights real-world examples of businesses leveraging Zendesk AI to enhance productivity, improve service quality, and achieve measurable business results. The Formula (That Works at Any Budget): Real-World Examples = Credible ImpactThe ad features authentic testimonials from businesses that […]
Veritas Technologies | The Truth in Cloud: This is impossible
In this ad, Veritas shows a team in an office, trying to figure out how to migrate to the cloud. The team struggles with the complexity of the task, surrounded by pizza, snacks, and coffee, trying to crack this “impossible” challenge. The ad emphasizes that cloud migration doesn’t have to be as difficult as it […]
Intuit Mailchimp | The Brain Finds A New Audience with Facebook Ads
In this ad, Mailchimp cleverly uses a plastic or glass-like brain model to visually explain how the platform acts as a “second brain” for marketers. Set up on a table, the brain model lights up in one specific section as the speaker explains how Mailchimp helps her find new audiences. This metaphorical brain highlights how […]
Salesforce | Stop playing hide and seek with customer data
Salesforce’s ad brings an unexpected twist to the usually dry subject of customer data management. By using a playful metaphor, the ad emphasizes the power of their CRM tool to bring together scattered data and streamline customer insights. The Formula (That Works at Any Budget): Playful Metaphor + Relatable Frustration = Instant ConnectionThe ad kicks […]
