IBM | Ideating

IBM’s “Ideating” ad showcases the power of collaboration and innovation within the world of business. The commercial emphasizes how technology can unlock creativity, streamline problem-solving, and help businesses ideate more effectively. Through a dynamic blend of visuals and messaging, IBM positions itself as a key enabler in transforming ideas into impactful results. The Formula (That […]

IBM | Innovation Man Yelling

IBM’s “Innovation Man Yelling” ad delivers a fast-paced, humorous portrayal of the chaos that comes with tech innovation. With an overly enthusiastic and dramatic “Innovation Man,” the ad showcases how IBM can help companies tame this whirlwind of excitement and transform creative chaos into effective solutions. The Formula (That Works at Any Budget): Exaggerated Character […]

IBM | Keep It Simple

Long live the golden era of classic IBM commercials—when B2B marketing understood that humor was the key to memorability. In a time when ad space was too valuable to waste, IBM nailed the formula: Make them laugh, and they’ll remember you. This ad plunges us straight into an IT nightmare—layers of jargon, escalating troubleshooting, and […]

Deel | Deel makes global HR *actually* fine

Deel’s ad presents a clever and humorous take on the challenges of managing global HR. By exaggerating the complexities of handling international payroll and compliance, Deel positions itself as the simple, stress-free solution to what would otherwise be a chaotic task. The Formula (That Works at Any Budget): Exaggerated Chaos = Instant Engagement – The […]

Hex | Powerful data tools for everyone

Hex introduces its powerful data tools in a clever and humorous way by showing how data analysis can be simplified and made accessible to everyone—regardless of technical skill. The ad focuses on breaking down complex tasks into easy-to-understand solutions, with a fun and approachable vibe that invites users to see data in a new light. […]

Fiverr | The Competitors

Fiverr’s ad “The Competitors” brings a comedic take on the challenges businesses face when hiring freelancers. It humorously shows how traditional, inefficient methods of finding talent often result in absurd and chaotic situations—highlighting Fiverr as the efficient, easy, and modern solution for all your freelance needs. The Formula (That Works at Any Budget): Exaggerated Pain […]

SAP | Business AI “Office Cat”

SAP’s “Business AI ‘Office Cat’” ad introduces their AI solutions in a playful and engaging way, using a quirky office cat character to demonstrate how SAP’s AI can transform business operations. The ad highlights the ease and efficiency SAP’s AI brings to the workplace, showing how it can seamlessly integrate into daily business processes to […]

UKG | Time of Your Life

UKG’s “Time of Your Life” ad uses a mix of humor and emotional appeal to emphasize the importance of work-life balance and the role UKG’s workforce management solutions play in achieving it. The ad focuses on the idea that managing time effectively leads to better employee satisfaction, productivity, and overall happiness at work. The Formula […]

HubSpot Customer Platform | And That’s Why We Use HubSpot

In HubSpot’s “And That’s Why We Use HubSpot” commercial, the brand showcases the ease and efficiency of its customer platform, emphasizing how it helps businesses streamline their operations and improve their overall customer experience. Through a series of humorous and relatable business scenarios, the ad highlights the platform’s benefits in simplifying marketing, sales, and customer […]

Slack | The Big Meeting

In Slack’s “The Big Meeting,” the commercial highlights how the platform streamlines communication, helping teams avoid the chaos of unnecessary meetings. The ad humorously portrays a typical, overlong meeting where employees struggle to stay engaged, only for Slack to swoop in and save the day with seamless communication and collaboration. The commercial uses humor to […]

Salesforce | “The Great Data Heist” | Ask More of AI with Matthew McConaughey

In “The Great Data Heist,” Salesforce teams up with Matthew McConaughey to show how its AI tools help businesses unlock the full potential of their data. The ad uses a heist-inspired narrative, where McConaughey leads a group of “data thieves” to pull off an impressive, high-tech operation. As the team uses Salesforce’s AI tools to […]

WINN.AI | No Typing CRM™

WINN.AI introduces its No Typing CRM™ through a high-energy, humorous commercial that highlights how the software takes the pain out of CRM management. The ad imagines a world where typing on keyboards is a thing of the past, and salespeople use voice commands to manage their CRM effortlessly. The message is clear: WINN.AI revolutionizes CRM […]

Teamwork.com | Meet The Client

Teamwork.com’s “Meet The Client” ad gives a humorous and relatable look at the often frustrating client-business relationship, especially when working on complex projects. Through exaggerated scenarios, the ad highlights the challenges that project managers and teams face in trying to please a client who keeps changing their mind. Teamwork.com presents itself as the solution to […]

WINN.AI | The Sales Painkiller

WINN.AI’s “The Sales Painkiller” takes a hilarious approach to the daily struggles of sales teams, showing how traditional CRM systems feel like an unbearable headache. By exaggerating the pain of manual data entry and clunky processes, the ad positions WINN.AI as the ultimate remedy—an effortless, no-typing CRM that lets sales teams focus on closing deals […]

AppsFlyer | Self Aware Ad

AppsFlyer takes a refreshingly meta approach with “Self Aware Ad,” an ad that knows it’s an ad—and isn’t afraid to poke fun at itself. By breaking the fourth wall and playfully acknowledging common advertising tropes, the ad keeps viewers engaged while subtly driving home the value of AppsFlyer’s marketing analytics. The Formula (That Works at […]

Zapier | It doesn’t take a magic wand to grow your business. It takes Zapier.

Zapier pokes fun at the idea that growing a business requires supernatural forces, replacing spell-casting with the real magic of automation. The ad humorously contrasts the over-the-top fantasy of using a wand for business tasks with the practical simplicity of Zapier—proving that no magic is needed when automation does the heavy lifting. The Formula (That […]

ADP | The 25th Hour

The 25th Hour B2B video ad by ADP

Discover how ADP creatively tackled Business & Work in their latest video “The 25th Hour” within the Human Resources Services industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Zendesk | Magical customer experiences

Zendesk Champions of Customer Service – Magical Customer Experiences B2B Video Ad

Discover how Zendesk creatively tackled Business & Work in their latest video Magical customer experiences, powered by Zendesk within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Wynter | Your Daughter’s Hand

Scene from Wynter’s B2B video ad 'Your Daughter's Hand,' showcasing emotional storytelling in marketing

Discover how Wynter creatively tackled Social Networking in their latest video Your Daughter’s Hand – Wynter within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Workday | Rock Star – Super Bowl LVII Commercial 2023

Scene from Workday’s Big Game Spot: Rock Star, a top B2B video ad featuring humor and creativity

Discover how Workday creatively tackled Business & Work in their latest video Workday Big Game Spot: Rock Star within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Wistia | Introducing Wistia’s Video Trimmer

Wistia Video Trimmer – Featured in Top B2B Video Ads of 2023

Discover how Wistia creatively tackled Productiviy & Utilities in their latest video Introducing Wistia’s Video Trimmer within the Software Developement industry. Get ready for a Informative journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Windward | From “DUNNO!” to “I know!” with Ocean Freight Visibility

Windward B2B video ad 'From DUNNO! to I Know!' highlighting ocean freight visibility

Discover how Windward creatively tackled Productivity in their latest video From “DUNNO!” to “I know!” with Ocean Freight Visibility within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Walnut.io | WeAreProspects – What if buying software happened in real life?

Scene from Walnut’s '#WeAreProspects' B2B video ad showing humor in the software buying process

Discover how Walnut.io creatively tackled Business & Work in their latest video #WeAreProspects – What if buying software happened in real life? within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

WalkMe | Software just wants to see you happy.

Scene from WalkMe's 'Software Just Wants to See You Happy' B2B video ad showcasing user-friendly software solutions

Discover how WalkMe creatively tackled Business & Work in their latest video Software just wants to see you happy. within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Vonage | Re-engage with customers on their favorite channel

Vonage B2B video ad 'Re-engage with customers on their favorite channel' showcasing humorous omnichannel communication

Discover how Vonage creatively tackled Productivity in their latest video Re-engage with customers on their favorite channel within the IT Services and IT Consulting industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Vimeo | Vimeo One Take Editing with AI

Vimeo’s One Take Editing with AI B2B video ad showcasing AI-powered video editing tools

Discover how Vimeo creatively tackled Business & Work in their latest video Vimeo One Take Editing with AI within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Upwork | This Is How We Work Now – Director’s Cut

Upwork’s 'This Is How We Work Now – Director’s Cut,' a Top B2B Video Ad of 2023 showcasing remote work creativity.

Discover how Upwork creatively tackled Business & Work in their latest video This Is How We Work Now – Director’s Cut | Upwork within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Universe | You Can Make a Website From Your Phone – Isn’t That Marvelous?

Portrait of a person in Universe’s 'You Can Make a Website From Your Phone' – A Top B2B Video Ad of 2023.

Discover how Universe creatively tackled Productivity & Utilities in their latest video You Can Make a Website From Your Phone – Isn’t That Marvelous? within the Technology, Information and Internet industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

EXN & Thales | Perfect Match

Discover how Thales creatively tackled Business & Work in their latest video Exclusive Networks and Thales: Match Made In Heaven within the Computer and Network Security industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

th4ts3cur1ty.company! | Viral advert by th4ts3cur1ty.company!

Discover how th4ts3cur1ty company creatively tackled Business & Work in their latest video th4ts3cur1ty company advert or ‘THAT SECURITY COMPANY’ depending on how well you know 1337 speak within the Computer and Network Security industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Matomo | GOOGLEHEIMER COUNTDOWN | GA4 Oppenheimer Parody Trailer

Discover how Matomo creatively tackled Google Analytics in their latest video “Googleheimer Countdown” within the Web Analytics industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Superside | Expand Your Design Capacity

Discover how Superside creatively tackled Business & Work in their latest video Expand Your Design Capacity With Superside within the Design Services industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Splunk | Cloud Fact: Splunk Takes the Turbulence Out of Your Cloud Journey

Discover how Splunk creatively tackled Business & Work in their latest video Cloud Fact: Splunk Takes the Turbulence Out of Your Cloud Journey within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Slingshot Biosciences | Time to Take Control

Discover how Slingshot Biosciences creatively tackled Productivity in their latest video Time to Take Control within the Biotechnology Research industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Sked Social | Social Showdown: The Battle of Social Media Management Platforms

Discover how Sked Social creatively tackled Productivity in their latest video Social Showdown: The Battle of Social Media Management Platforms within the Desktop Computing Software Products industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Simply Business | You name it. We insure it.

Discover how Simply Business creatively tackled Insurance in their latest video Simply Business TV advert 2022: You name it. We insure it. within the Insurance industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Santander UK | Seen on TV | CCB | Connections

Discover how Santander creatively tackled Finance in their latest video Seen on TV within the Banking industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Rippling.com | Work Magic

Discover how Rippling creatively tackled Business & Work in their latest video Work Magic | Rippling.com within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Pipedrive | Celebrate winning sales on the go with our mobile app

Discover how Pipedrive creatively tackled Productivity in their latest video Celebrate winning sales on the go with our mobile app. within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Ping Identity | ‘Password’ Commercial with Terry Crews & David Lautman

Discover how Ping Identity creatively tackled Business & Work in their latest video Ping YOUniverse 2022 | DaVinci “Art of the Possible” Showcase within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Oneflow | Work wonders | From friction to flow

Discover how OneFlow creatively tackled Business & Work in their latest video Work wonders | From friction to flow | Oneflow within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Adobe | Hasan Minhaj Adobe Acrobat Commercial

Discover how Adobe Acrobat creatively tackled Productivity in their latest video “Acrobat’s Got It | Fresh Scallops (feat. Hasan Minhaj)” within Web Services and Application Software industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Monday.com | Achieve Even Your Wildest Work Ideas

Discover how Monday.com creatively tackled Productivity in their latest video Achieve even your wildest work ideas with monday.com Work OS within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

MNTN | High Performance, Low Flammability

Discover how MNTN creatively tackled Advertising in their latest video High Performance, Low Flammability: MNTN Performance TV within the Advertising Services industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Millum | En Anden Virkelighed Med Vores Indkøbssystem

Discover how Millum creatively tackled Business & Work in their latest video Millum – en anden virkelighed med vores indkøbssystem within the IT Services and IT Consulting industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Mibo | Welcome to Mibo

Discover how Mibo creatively tackled Finance in their latest video Welcome to Mibo. within the Financial Services industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Wizer | Cyber Security Awareness Training 2025

Discover how Wizer creatively tackled Business & Work in their latest video Wizer – Security Awareness Training within the Computer and Network Securityindustry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Malwarebytes | Am I A Nigerian Prince?

Discover how Malwarebytes creatively tackled Productivity in their latest video Am I A Nigerian Prince? (extended) | Malwarebytes within the Computer and Network Security industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Mailchimp | Guess Less, Sell More – Cut a Rug

Discover how MailChimp creatively tackled Business & Work in their latest video Guess Less, Sell More | Cut a Rug within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

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