Cloudbeds | No More Marketing Nonsense
A hotel marketing “expert” gives an over-complicated, jargon-filled presentation. He talks about “metasearch,” “SEO as an unseen zephyr,” and other buzzwords. His colleagues look bored and unimpressed. One employee reminds him they hired the agency to increase direct bookings—but after eight months, all they’ve seen is a doodle of a smiley face. The woman interrupts, […]
Teamwork.com | The No-Show
The video opens with a chaotic “Before Teamwork.com” scenario: a frazzled manager suggests lying to a client about WiFi issues to cover for an absent team member. One colleague looks panicked. Another reaches for the router to stage a fake outage. The tone is tense, desperate, and slightly absurd.The scene shifts to “After Teamwork.com.”The same […]
Hootsuite | Survival Guide: “Chit Chat”
This B2B commercial opens with a holiday-themed title card: “The Happy Helpful Holiday (Office) Survival Guide.” A tip appears—”Prepare conversation starters to liven up your office holiday functions”—and we cut to a painfully awkward moment at an office party. One colleague asks an overly intellectual question about human evolution, while the others stare in silence. […]
1Password | You’ll never be a part of this lineup.
A man at a grocery store checkout loudly spells out a complex password over the phone. It includes uppercase letters, numbers, and a dollar sign. He also mentions he doesn’t use two-factor authentication. The cashier, Clara, looks concerned. She explains he’s putting himself at risk of identity theft. Clara shows how 1Password can share sensitive […]
NexHealth | The All-In-One Patient Experience Platform
A man tries to book a dentist appointment. He calls, gets stuck in an automated menu, and tries again later—only to be placed on hold. Inside the dental office, the receptionist is overwhelmed by ringing phones, stacks of paperwork, and endless scheduling. A frustrated doctor wonders why they don’t have more five-star reviews. Then, NexHealth […]
Dropbox | My shot + Your illustration
A drummer plays in a studio—this is “My shot.” It cuts to abstract illustrations labeled “Your illustration.” Then we enter a Dropbox Paper doc titled Illustration Motion Studies. It includes multiple illustration drafts, collaborator comments, a Soundcloud link, and a YouTube embed of the drumming clip. As the video plays inside the doc, visuals from […]
Upwork | “Hey World”
Upwork’s “Hey World” campaign delivers bold, playful messages to famous people and organizations—offering freelance help for their public challenges. From Elon Musk to NASA, the ad uses cultural references to promote Upwork’s network of skilled freelancers as fast, flexible problem-solvers. The Formula (That Works at Any Budget) Pop Culture Callouts + Direct Address = Instant […]
Volvo Trucks | The Technician
Volvo Trucks delivers a jaw-dropping live test in “The Technician.” A real technician is buried up to his neck in gravel as the new Volvo FMX drives over him—showcasing its precision, ground clearance, and safety features. The stunt highlights the FMX’s ability to handle rough terrain while keeping people safe. The Formula (That Works at […]
Malwarebytes | Only Human – Help Desk
Malwarebytes uses humor to show a typical help desk call where a user falls for a common cyber threat. The ad highlights how human error can lead to security issues—and how Malwarebytes helps protect against them. The Formula (That Works at Any Budget) Relatable Scenario + Light Humor = Engaging Content The ad shows a […]
Malwarebytes | Cyberprotection for Every Business
This ad highlights how Malwarebytes provides powerful cyber protection for businesses of all sizes, across all industries and locations. It uses dramatic, real-world scenes to emphasize the critical importance of strong cybersecurity solutions in today’s fast-evolving digital landscape. The Formula (That Works at Any Budget) Broad Appeal + Clear Cybersecurity Message = Strong Connection By […]
ClickUp | Will GPT-4 replace us?
ClickUp takes a fun, self-aware look at artificial intelligence by having GPT-4 “write” its own commercial. The result? A fast-paced, over-the-top ad full of AI boasting, satire, and visual comedy. It makes one thing clear: AI like GPT-4 can be powerful—but works best when paired with human creativity. ClickUp uses this balance to help teams […]
ClickUp | Whiteboards | Official Song
ClickUp introduces its Whiteboards feature through a catchy musical ad. It shows how teams often use too many tools, making work feel messy and slow. The song highlights this chaos in a fun, exaggerated way—and then shows how ClickUp solves it. With Whiteboards, teams can brainstorm and act in one place. The Formula (That Works […]
ClickUp | Returning To Work | The Haircut
ClickUp delivers a witty take on returning to office life after remote work. One big issue? Hair. The ad shows employees awkwardly re-entering the workplace with unruly post-pandemic hairstyles and nerves. The message: while the hair might be a mess, your workflow doesn’t have to be—ClickUp makes returning smoother. The Formula (That Works at Any […]
ClickUp | Returning To Work | Work Schooling
ClickUp presents a playful take on the post-pandemic office. The workplace becomes a classroom, where employees “relearn” how to behave in person. From muting mics to navigating real meetings, the ad captures common struggles with returning to the office. ClickUp positions itself as the go-to tool for smooth transitions and improved workplace productivity. The Formula […]
ClickUp | Santa Uses ClickUp
Santa Claus modernizes his North Pole operations by adopting ClickUp to manage the holiday rush. From organizing the elves’ toy production schedules to tracking the global gift delivery itinerary, ClickUp streamlines every aspect of Santa’s workflow. The ad humorously illustrates how even the most magical operations benefit from efficient project management tools. The Formula (That […]
ClickUp | Returning To Work | The Handshake
An employee reaches out for a handshake—but things get awkward fast. Another person hesitates. A third jumps in with a fist bump. The once-simple gesture has become a minefield. This short, funny ad captures the tension of returning to the office. ClickUp uses the moment to show how its tools help teams adapt to change. […]
ClickUp | Returning To Work | The Sneeze
In this ad: A returning employee sneezes in the office. Suddenly, everyone freezes. What used to be a normal moment now creates tension. ClickUp uses this awkward scene to highlight the strange new norms of post-pandemic office life. The message? ClickUp helps teams manage change with ease. The Formula (That Works at Any Budget) Shared […]
ClickUp | Returning To Work | HR Rules
In this ad, employees return to the office and are met with a new set of HR rules. From wearing real pants to relearning personal space, ClickUp captures the awkward reentry into office life with humor. Behind the laughs is a clear message: ClickUp helps teams manage change without the chaos. The Formula (That Works […]
ClickUp | When a tech company drops a track..
In this ad, ClickUp imagines what happens when a tech company decides to release a music track. The result? A fun, fast-paced look at cross-team collaboration, with designers, engineers, and marketers working in harmony—literally. ClickUp’s platform powers it all behind the scenes, turning chaos into coordination. The Formula (That Works at Any Budget) Unexpected Scenario […]
ClickUp | Whiteboard | Permanent Marker
In this ad, a team member starts drawing ideas directly on the office wall—with a permanent marker. Another colleague quickly jumps in to stop the chaos. The message? There’s a better way. ClickUp Whiteboards offer a clean, collaborative, and digital solution for brainstorming—without ruining your office walls. The Formula (That Works at Any Budget) Everyday […]
ClickUp | How Marketing Managers Feel When They’ve Had It!
In this ad, a marketing manager hits his breaking point. He’s buried in meetings, missing deadlines, and dealing with nonstop miscommunication. Just as everything spirals out of control, ClickUp steps in—instantly organizing his chaotic workflow. The result? Calm, clarity, and control. The ad captures the emotional rollercoaster of marketing work and shows how ClickUp brings […]
ClickUp | How Project Managers Feel When They’ve Had It!
In this ad, a stressed-out project manager is overwhelmed by chaotic meetings, missed deadlines, and nonstop miscommunication. He’s clearly had enough. Just when it seems like he’s about to snap, ClickUp appears—transforming his messy workflow into a smooth, organized system. The ad uses humor and exaggeration to spotlight real project management pain points, positioning ClickUp […]
Trello | No matter what’s up next, plan it with Trello
The video shows a campsite with all the equipment and supplies hanging on strings and organized in detail. Each item corresponds to a Trello card displayed on screen, highlighting how every essential for the camp—from tents to food to “40 lbs of ice”—was carefully planned on Trello. The ad visually demonstrates how Trello helps organize […]
Veritas Technologies | The Truth in Cloud: Ransomware
In this ad, three colleagues talk about a ransomware threat at work. A female employee tells the group their boss received a warning letter about ransomware. Another coworker tries to calm her, saying it is likely nothing serious. But as they discuss more, doubt and concern grow. The ad ends by showing Veritas technology as […]
Freshworks | #HitRefresh with Freshworks
An animated customer service agent runs frantically through a chaotic office, clearly overwhelmed. She’s gripping a flaming telephone and hurls it at a glitching screen labeled “Bloat Overload.” The scene captures the stress of clunky legacy software—until the chaos stops, and everything refreshes. Freshworks appears as the modern solution, offering agents a calmer, cleaner way […]
Wix | Hackers? Again?! | You Deserve Better
A website owner faces repeated cyberattacks, symbolizing the frustrations of managing website security on platforms like WordPress. The ad highlights the challenges of constant maintenance, plugin vulnerabilities, and the stress of potential breaches. Wix positions itself as the solution, offering built-in security features and a more streamlined website management experience. The Formula (That Works at […]
ClickUp | Summarize with ClickUp AI
Two coworkers sit across from each other in a quiet office. One is clearly frustrated, waiting for the other to explain something. The second coworker struggles to get to the point, rambling and stammering. Instead of listening to the entire response, the frustrated coworker says “Summarize,” mimicking ClickUp AI, and instantly delivers a short version […]
Zendesk | Helpful AI agents
Zendesk delivers a hilariously dry mockumentary-style ad that introduces its AI tools by doing the opposite of what you’d expect: showing AI agents acting like unhelpful humans. Set in a fictional office called “AI-ssist,” we meet chatbots that are late for meetings, passive-aggressive, and more focused on their lunch than solving support tickets. The twist? […]
Monday.com | Your team’s future depends on monday.com
Monday.com launches a high-stakes workplace parody that feels more like a Hollywood disaster trailer than a typical B2B commercial. The setting? A project spiraling into chaos. The tone? Urgent, dramatic, and over-the-top. From doomsday voiceovers to slow-motion collapses, the ad uses action movie tropes to dramatize what happens when your team doesn’t use Monday.com. Instead […]
Adobe Acrobat | Acrobat’s Got It: Big Idea
In this fast-paced office comedy, Adobe Acrobat turns one employee’s “Big Idea” into a chaotic group effort—until Acrobat saves the day. It starts with a man proudly announcing he has a big idea. Immediately, his coworkers swarm, eager to help, tossing around buzzwords, whiteboards, and conflicting edits. The momentum spirals. The idea gets buried under […]
Zendesk | WTF is Zendesk?
In the ‘WTF is Zendesk?’ commercial, Zendesk employs self-aware humor to address a common question: “What exactly does Zendesk do?” The ad uses witty dialogue and engaging visuals to demystify the complexities of customer service software, making it accessible and relatable to a broad audience. The Formula (That Works at Any Budget) Self-Referential Humor = […]
Zendesk | “I like it when he gives me the business”
In this ad, Zendesk humorously personifies the relationship between a business and its customers. The narrative unfolds as a woman recounts her frustrations with her partner—who is revealed to be the business itself. She shares how the business’s poor customer service led her to publicly vent on social media, causing embarrassment. The ad emphasizes the […]
Zendesk | The Zendesk AI Effect
In this ad, Zendesk showcases how their AI-powered customer service platform transforms the customer experience. The video highlights real-world examples of businesses leveraging Zendesk AI to enhance productivity, improve service quality, and achieve measurable business results. The Formula (That Works at Any Budget): Real-World Examples = Credible ImpactThe ad features authentic testimonials from businesses that […]
Salesforce | Stop playing hide and seek with customer data
Salesforce’s ad brings an unexpected twist to the usually dry subject of customer data management. By using a playful metaphor, the ad emphasizes the power of their CRM tool to bring together scattered data and streamline customer insights. The Formula (That Works at Any Budget): Playful Metaphor + Relatable Frustration = Instant ConnectionThe ad kicks […]
Capterra | All in a Weeks Work
Capterra takes us inside a whirlwind week at a small business—where HR, finance, and operations collide in chaos. The twist? Every issue could’ve been avoided with the right software. From dance breaks to mild meltdowns, the ad shows how fast things unravel without the right tools—and how Capterra helps teams find them fast. The Formula […]
AppMesh | Sales Therapy – SalesMesh
AppMesh’s “Sales Therapy” ad is a clever, low-budget spot featuring a single sales rep venting to a therapist—not about his personal life, but about his CRM. The premise? His CRM doesn’t listen, support, or even acknowledge him. It’s the ultimate toxic relationship, but with software. AppMesh positions itself as the CRM that finally understands. The […]
Mailchimp | Now What, That’s What
Mailchimp’s “Now What, That’s What” ad tackles the all-too-familiar moment in business where you’ve just launched something… and then realize you have no clue what comes next. It’s a stylish, clever ride through the “messy middle” of marketing, offering Mailchimp as the clear next step when the excitement of launching fades into a fog of […]
WalkMe | Employee Frustration can be Difficult to Diagnose
WalkMe’s ad takes a humorous and insightful approach to highlighting employee frustrations in the workplace. The ad features a comical “diagnosis” of a worker’s frustration with technology. The scenario uses a doctor-patient dynamic, where the employee’s frustrations are misinterpreted and treated as something far more complex than they are. Ultimately, WalkMe positions itself as the […]
WalkMe | Imagine a couples therapy session with your software! #2
In WalkMe’s second ad in the therapy series, the focus shifts to a hilarious and relatable couples therapy session—this time between a software and its user. The user voices all their frustrations with the software, while the software gets a chance to defend itself. The comedic portrayal highlights the miscommunications and unmet expectations that occur […]
GoDaddy | GoDaddy Airo® Can – Friendship Saver
GoDaddy continues its surreal streak with “Friendship Saver,” an ad where two friends nearly implode over a heated name debate for a new business. Enter GoDaddy Airo®—the AI tool that swoops in like a digital best friend, solving naming crises and saving friendships with just a few clicks. The Formula (That Works at Any Budget): […]
QuartrApp| Quartr Everywhere
Quartr’s “Quartr Everywhere” ad leans into absurdity to prove a point: you can use the app literally anywhere. Whether you’re at a board meeting, in the bath, or in the middle of a high-speed car chase (yes, really), Quartr brings investor insights to your fingertips—no excuses, no friction. The Formula (That Works at Any Budget): […]
Synthesia | Welcome to Synthesia
Synthesia’s “Welcome to Synthesia” ad doesn’t just explain what they do—it shows it. Created entirely using their AI avatars and voiceovers, the ad puts their own product on display from the very first frame. It’s polished, to-the-point, and just futuristic enough to make you raise an eyebrow (in a good way). The Formula (That Works […]
Mentimeter | Turn scary presentations into engaging conversations
Mentimeter’s ad leans into the universal fear of boring, lifeless presentations—and flips it with flair. With theatrical visuals and tongue-in-cheek delivery, it paints a dramatic picture of traditional presentations as horror stories… only to save the day with its interactive, engaging tool. The Formula (That Works at Any Budget): Exaggerate a Universal Pain Point – […]
Alibaba.com | Will Meets Way
Alibaba.com’s “Will Meets Way” is an emotional, cinematic tribute to the resilience of entrepreneurs. Through real-world business owners from around the globe, the spot tells the story of how grit, creativity, and determination meet the right tools (aka Alibaba.com) to turn big dreams into scalable businesses. It’s not a joke-heavy B2B ad—but it’s proof that […]
Slack | “So Yeah, We Tried Slack…”
Slack’s ad, “So Yeah, We Tried Slack…”, brilliantly captures the before-and-after chaos of workplace communication. It plays out like a mockumentary, featuring employees trapped in a productivity nightmare—endless email threads, lost messages, and confusion—until Slack swoops in to save the day. The Formula (That Works at Any Budget): Exaggerate the Pain Points – The ad […]
Gamma | Introducing Gamma: Presentations, Websites, and More, powered by AI
Gamma positions itself as the AI-powered alternative to slides and docs, promising a faster, smarter way to create presentations, websites, and content. This ad leans on sleek visuals and a punchy narrative to sell a future where manual formatting is obsolete and AI does the heavy lifting. The Formula (That Works at Any Budget): Framing […]
Air.Inc | BREAKING: Bonnie Blue reacts to new ‘world record’ holder
Air pulls a marketing masterstroke by hijacking a real-world controversy to call out a competitor. Instead of running from Bonnie Blue’s reputation issues, they flip the script—using her as a mouthpiece to expose industry hypocrisy. The Formula (That Works at Any Budget): Real-World Controversy = Built-In Virality – Bonnie Blue was already in hot water, […]
Wrike | AL – 70s Full – 0:52 – EN
Wrike goes full retro with this 70s-inspired workplace nightmare, where chaotic project management is a relic of the past—or at least, it should be. The ad leans into exaggerated office inefficiencies, complete with outdated processes, overcomplicated workflows, and a dramatically overwhelmed employee drowning in paperwork. It’s a playful but pointed way to show why modern […]
Zapier | Set your work in motion
Work should flow, not feel like a never-ending to-do list. Zapier’s latest ad nails that feeling, turning workplace inefficiencies into a smooth, synchronized system—without the usual corporate video stiffness. Rather than overwhelming viewers with technical jargon, the ad takes a more intuitive, visually engaging approach. We see different work apps and tasks linking seamlessly, almost […]
Pipedrive | Celebrate winning sales on the go with our mobile app
Discover how Pipedrive creatively tackled Productivity in their latest video Celebrate winning sales on the go with our mobile app. within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!
