Deloitte US | Solving tomorrow’s challenges by accelerating AI innovation

A narrator compares epic moments of discovery—like fire and Newton’s apple—to the frustrating pace of modern corporate innovation. We see teams stuck in endless meetings, focus groups, and data dives. One manager receives urgent alerts to “INNOVATE NOW” on his smartwatch. The word “WAIT” appears onscreen—then shatters. Suddenly, we shift to a future where AI […]

HubSpot CRM | ‘Coffee’

Two cowboys sit by a campfire. One uses a laptop to quickly run reports with HubSpot CRM. The other, Devo, struggles with a huge, steam-powered espresso machine. While the laptop cowboy finds a new café lead in minutes, Devo is still trying to make a “flat white.” When he hears they might buy a café […]

HubSpot CRM | ‘Beans’

The cowgirl CEO sits at a saloon bar, praising value. That’s why her “outlaw business” uses HubSpot CRM—and why she always orders beans. Behind her, a chalkboard menu reads:“BEANS – 2¢”“HUBSPOT CRM – FREE TO GET STARTED.”She spoons up the beans, happily declaring: “So much bang for your buck.” The Formula (That Works at Any […]

HubSpot CRM | ‘Holler’

A woman on horseback, the “CEO of a fast-growing outlaw enterprise,” asks her team for a status update. But her team is across a massive canyon. They try yelling back business jargon like “quarterly train acquisition campaign,” only for the echo to garble it. She introduces HubSpot to bring teams and data together—so no one […]

Zendesk | Help my AI! presents: Serenit-E

Zendesk stages a mock therapy session with a dysfunctional competitor AI named “Serenit-E.” The AI is portrayed as a glam, caterpillar-like robot lying on a therapy couch, refusing to work and declaring itself “too fabulous.” As a calm therapist questions it, the AI complains about its working conditions. The ad ends with Zendesk’s clear contrast: […]

Zendesk | How does Zendesk’s generative AI help your customer experience agents?

A narrator introduces a calm, high-performing customer service agent. He’s effortlessly working through his tickets. But when the narrator wonders what it would be like without Zendesk AI, everything falls apart. His snow globe erupts into a blizzard. His inbox floods. He panics. Zendesk’s generative AI features—like summarizing tickets, adjusting tone, and expanding replies—kick in […]

ADP | What’s the Plan? HR Outsourcing Can Help

A stressed-out small business owner vents to a friend about juggling hybrid onboarding, payroll in multiple states, and HR compliance. Her friend calmly suggests outsourcing to ADP. She worries she’ll become “just a file on someone’s desk,” but he reassures her: he has a dedicated HR pro, a team of experts, and a personalized plan. […]

Intuit Mailchimp | Leap of Fatih

In a dull, fluorescent-lit office, a stop-motion woman is drowning in paperwork. She stares blankly at her cubicle walls—until she notices a calm yoga practitioner outside. Inspired, she quits her corporate job and becomes a solo entrepreneur. But her leap of faith isn’t easy. Working from home brings stress, creative blocks, and a full system […]

Intuit Mailchimp | Noisy New Neighbors

This stop-motion animated short from Mailchimp follows two friendly grocers, Raj and Stan, who run a quiet local shop. Their peace is interrupted when a massive, automated “Super Supermarket” opens next door. They investigate the noisy competitor and find cold self-checkouts and an aggressive cleaning robot that chases them out. Defeated, they return to their […]

Fiverr | Wearable Tents

A woman in an office explains that Fiverr helps you find high-quality freelancers for many services. She talks about getting a business plan for a unique product — “wearable tents.” We see a screen showing the business plan presentation. She also mentions hiring an AI expert on Fiverr to create design prototypes. The camera shows […]

Flock Freight | Your Answer to Everything

A new logistics manager sits in a “Flock HQ Orientation.” The Flock Freight executive points to a whiteboard full of shipping acronyms: TL, VLTL, PTL, 3PL, OTIF, DOT, NMFC, BOL, NOI, PRO, CNEE, CNOR. The manager looks overwhelmed. Then comes the better option: FlockDirect. The executive hands him a tablet. On-screen, the FlockDirect interface shows […]

Salesforce | “Self-Aware Squirrel”

Matthew McConaughey stands in a scenic field, pondering the question: “Who’s going to become self-aware first—AI or us?” He directs this to a squirrel on a tree stump, whose eyes glow with a digital effect. The camera reveals dozens more squirrels across the hillside, many with the same glowing eyes. Text appears: “Ask More of […]

NexHealth | The All-In-One Patient Experience Platform

A man tries to book a dentist appointment. He calls, gets stuck in an automated menu, and tries again later—only to be placed on hold. Inside the dental office, the receptionist is overwhelmed by ringing phones, stacks of paperwork, and endless scheduling. A frustrated doctor wonders why they don’t have more five-star reviews. Then, NexHealth […]

Zapier | On/Off

The ad opens with people struggling through complex, manual business tasks in an “Automation Off” world. A man is overwhelmed at a whiteboard. A woman panics on the phone. Another is buried under crashing data screens. These scenes feel all too real. Then the tone shifts. The ad imagines absurd, magical ways these people wish […]

ClickUp | JIRA Lawyer 5

ClickUp’s “JIRA Lawyer 5” features the return of Mike Fry, a dramatic parody of a legal infomercial spokesman who “defends” teams burdened by JIRA’s complexity. Through Fry’s exaggerated rants and faux legal advice, the ad positions ClickUp as the simpler, saner project management alternative. The Formula (That Works at Any Budget) Parody Format + Real […]

Salesforce | “Data Forest”

Salesforce’s “Data Forest” commercial features Matthew McConaughey exploring a dense, metaphorical forest—symbolizing the overwhelming complexity of today’s data landscape. As he journeys deeper, the message becomes clear: to thrive in the AI era, companies must not only harness data but do so with trust and ethics. The call to action? “Ask More of AI.” The […]

HubSpot CRM | ‘A Smooth CRM for Rough Seas’

Kathryn Hahn stars as the pirate CEO of a high-seas business in HubSpot’s “A Smooth CRM for Rough Seas.” Set aboard a fully crewed ship, the ad uses a nautical metaphor to show how chaotic customer relationships can feel without the right tools. But with HubSpot CRM, even the most turbulent waters become smooth sailing. […]

Salesforce | “Gold Rush”

Matthew McConaughey rides through a Western landscape in Salesforce’s “Gold Rush.” But instead of hunting treasure, he’s talking about data—and how it’s only valuable when used wisely. The ad draws a clear line: Data is the new gold, but AI needs ethics. Salesforce’s message? Don’t just use AI. Ask more of it. The Formula (That […]

Amazon Business | Rome In a Day

Amazon Business rewrites history. In a playful twist on the classic saying, Romulus builds Rome in a single day—with the help of Amazon Business tools. Bulk orders, spend analytics, and fast shipping power the city’s rapid rise. It’s ancient history, modernized. The Formula (That Works at Any Budget) Ancient Story + Modern Tools = Clever […]

ClickUp | Will GPT-4 replace us?

ClickUp takes a fun, self-aware look at artificial intelligence by having GPT-4 “write” its own commercial. The result? A fast-paced, over-the-top ad full of AI boasting, satire, and visual comedy. It makes one thing clear: AI like GPT-4 can be powerful—but works best when paired with human creativity. ClickUp uses this balance to help teams […]

ClickUp | When a tech company drops a track..

In this ad, ClickUp imagines what happens when a tech company decides to release a music track. The result? A fun, fast-paced look at cross-team collaboration, with designers, engineers, and marketers working in harmony—literally. ClickUp’s platform powers it all behind the scenes, turning chaos into coordination. The Formula (That Works at Any Budget) Unexpected Scenario […]

ClickUp | ClickUp Writer’s Room

A team of creative professionals sits around a table in a writer’s room, brainstorming ideas for a ClickUp commercial. As they pitch increasingly absurd ideas—a talking dog that gives productivity tips, a superhero who fights procrastination, an alien using ClickUp—the ad plays out each concept as a quick cutaway. The chaos reflects how wild the […]

ClickUp | Summarize with ClickUp AI

Two coworkers sit across from each other in a quiet office. One is clearly frustrated, waiting for the other to explain something. The second coworker struggles to get to the point, rambling and stammering. Instead of listening to the entire response, the frustrated coworker says “Summarize,” mimicking ClickUp AI, and instantly delivers a short version […]

Umault | Possessed – The Origin Story of a B2B Marketer

A mother is worried. Her son, Damien, isn’t acting normal. He’s possessed—but not by a ghost. He’s obsessed with B2B marketing strategy. He blurts out phrases like “buyer journey” in a demonic voice. This horror-movie parody blends a spooky setup with industry jargon. Umault uses the setup to poke fun at how serious B2B marketers […]

Mosaik | Everybody’s Happy: the real estate music video

In this ad, Mosaik takes one of the most universally stressful experiences—buying or selling a home—and flips it into a full-blown musical number. Set in a hyper-polished suburban neighborhood, the ad features a cheerful real estate agent singing his way through every pain point of the home-buying process. But instead of listing features, he sells […]

Orange | Trust Journey

In this emotionally rich and visually stunning spot, Orange France takes viewers on a literal and metaphorical journey of trust between a father and daughter, made possible through technology. What starts as a simple road trip unfolds into a deeper story of independence, safety, and digital connection—showing how Orange empowers people to move forward confidently […]

Adobe | Billion Dolla

Adobe’s “Billion Dolla” ad is a wild, fast-paced creative fever dream that follows a young entrepreneur with an idea so big, even she can’t explain it—yet everyone wants in. The twist? She hasn’t built the product. She’s just got the deck. And it was made in Adobe. The Formula (That Works at Any Budget): Big […]

Mindful | Trish’s Customer Experience with Mindful

Mindful’s ad, “Trish’s Customer Experience,” takes a relatable look at the chaos of customer service—dropped calls, endless hold times, and frustrating AI menus—and transforms it into a comedic, charming narrative. Trish, our overworked protagonist, navigates a whirlwind of customer expectations and tech mishaps before discovering that Mindful is the calm in the storm. The Formula […]

Resilience | “The Argument”

In “The Argument,” Resilience takes us into the world of a heated workplace discussion where everything goes wrong—thanks to the chaos that ensues when people stop listening. The ad showcases how failing to address challenges head-on can create unnecessary confusion. Resilience offers a solution that helps organizations steer clear of these miscommunications and stay focused […]

Alibaba.com | Will Meets Way

Alibaba.com’s “Will Meets Way” is an emotional, cinematic tribute to the resilience of entrepreneurs. Through real-world business owners from around the globe, the spot tells the story of how grit, creativity, and determination meet the right tools (aka Alibaba.com) to turn big dreams into scalable businesses. It’s not a joke-heavy B2B ad—but it’s proof that […]

LinkedIn | Find Your In | Laundromat

LinkedIn’s “Find Your In” campaign takes an unexpected, lighthearted approach to networking by setting the scene in a laundromat—a place where you’d never expect to make a career connection. The ad cleverly challenges traditional ideas of networking, showing that opportunities can pop up anywhere—but LinkedIn makes them happen more intentionally. The Formula (That Works at […]

MNTN | Seymour Roas at MNTN

MNTN’s “Seymour ROAS” ad brings back Ryan Reynolds’ signature ad style—deadpan humor, self-awareness, and a marketing term turned into a quirky character. This time, we meet Seymour ROAS (Return on Ad Spend), a literal embodiment of every marketer’s dream: an ad that actually delivers results. The concept is simple but hilarious—why chase better ad performance […]

Squarespace | The Singularity

Squarespace just dropped one of the most surreal (and oddly poetic) B2B ads in recent memory. Instead of the usual “build your website easily” pitch, The Singularity takes a more cinematic approach—posing a mind-bending question: What if AI, upon gaining consciousness, just wanted to make a website? With sleek visuals, a hypnotic voiceover, and a […]

Malwarebytes | Ms. Clicks on Sh!t

We all know someone like Ms. Clicks on Sh!t—reckless with emails, oblivious to phishing scams, and a walking IT nightmare. Malwarebytes takes this universal office character and runs with it, turning cybersecurity awareness into pure entertainment. Instead of a dry explainer about malware protection, this ad delivers a full-on sitcom scenario, complete with dramatic music, […]

Basecamp | “The Future – Device

Basecamp’s “The Future – Device” ad takes a minimalist approach, utilizing dry humor and a stark visual style to make a memorable point about the simplicity of their project management platform. The ad imagines a world where over-engineered, hyper-connected devices have taken over, showcasing that no matter how advanced technology becomes, the basic need for […]

SAP | Business AI “Office Cat”

SAP’s “Business AI ‘Office Cat’” ad introduces their AI solutions in a playful and engaging way, using a quirky office cat character to demonstrate how SAP’s AI can transform business operations. The ad highlights the ease and efficiency SAP’s AI brings to the workplace, showing how it can seamlessly integrate into daily business processes to […]

WINN.AI | No Typing CRM™

WINN.AI introduces its No Typing CRM™ through a high-energy, humorous commercial that highlights how the software takes the pain out of CRM management. The ad imagines a world where typing on keyboards is a thing of the past, and salespeople use voice commands to manage their CRM effortlessly. The message is clear: WINN.AI revolutionizes CRM […]

ADP | The 25th Hour

The 25th Hour B2B video ad by ADP

Discover how ADP creatively tackled Business & Work in their latest video “The 25th Hour” within the Human Resources Services industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Workday | Rock Star – Super Bowl LVII Commercial 2023

Scene from Workday’s Big Game Spot: Rock Star, a top B2B video ad featuring humor and creativity

Discover how Workday creatively tackled Business & Work in their latest video Workday Big Game Spot: Rock Star within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Windward | From “DUNNO!” to “I know!” with Ocean Freight Visibility

Windward B2B video ad 'From DUNNO! to I Know!' highlighting ocean freight visibility

Discover how Windward creatively tackled Productivity in their latest video From “DUNNO!” to “I know!” with Ocean Freight Visibility within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Vimeo | Vimeo One Take Editing with AI

Vimeo’s One Take Editing with AI B2B video ad showcasing AI-powered video editing tools

Discover how Vimeo creatively tackled Business & Work in their latest video Vimeo One Take Editing with AI within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Siemens | Transform the everyday

Scene from Siemens’ 'Transform The Everyday,' a Top B2B Video Ad of 2023, showcasing aspirational innovation

Discover how Siemens creatively tackled Technology in their latest video “Transform the Everyday” within the Technology and Information industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

EXN & Thales | Perfect Match

Discover how Thales creatively tackled Business & Work in their latest video Exclusive Networks and Thales: Match Made In Heaven within the Computer and Network Security industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

th4ts3cur1ty.company! | Viral advert by th4ts3cur1ty.company!

Discover how th4ts3cur1ty company creatively tackled Business & Work in their latest video th4ts3cur1ty company advert or ‘THAT SECURITY COMPANY’ depending on how well you know 1337 speak within the Computer and Network Security industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Matomo | GOOGLEHEIMER COUNTDOWN | GA4 Oppenheimer Parody Trailer

Discover how Matomo creatively tackled Google Analytics in their latest video “Googleheimer Countdown” within the Web Analytics industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Squarespace | Make A Website To Sell Anything

Discover how Squarespace creatively tackled Business & Work in their latest video Make A Website To Sell Anything | Squarespace within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Slingshot Biosciences | Time to Take Control

Discover how Slingshot Biosciences creatively tackled Productivity in their latest video Time to Take Control within the Biotechnology Research industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Sked Social | Social Showdown: The Battle of Social Media Management Platforms

Discover how Sked Social creatively tackled Productivity in their latest video Social Showdown: The Battle of Social Media Management Platforms within the Desktop Computing Software Products industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Santander UK | Seen on TV | CCB | Connections

Discover how Santander creatively tackled Finance in their latest video Seen on TV within the Banking industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Salesforce | “The March” – Team Earth with Matthew McConaughey

Discover how Salesforce creatively tackled Business & Work in their latest video “The March” :60 | Join Salesforce x Matthew McConaughey on Team Earth | Salesforce within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

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