ClickUp | Whiteboard | Permanent Marker

In this ad, a team member starts drawing ideas directly on the office wall—with a permanent marker. Another colleague quickly jumps in to stop the chaos. The message? There’s a better way. ClickUp Whiteboards offer a clean, collaborative, and digital solution for brainstorming—without ruining your office walls. The Formula (That Works at Any Budget) Everyday […]

Smartsheet | Second Spot

In this ad, a marketing team is racing to launch a campaign when a surprise request hits: they need a second TV spot—fast. Panic sets in, but with Smartsheet, the team quickly aligns. Tasks are assigned, updates are tracked in real-time, and everyone collaborates smoothly. The team delivers the new spot just in time. The […]

Umault | The Horror of Neglecting your B2B Brand

A young couple moves into a new home. At first, everything seems normal. But soon, strange things start to happen.Lights flicker. Whispers echo. Shadows move.It turns out the house is haunted—not by ghosts, but by their neglected B2B brand.The message? If you ignore your brand, it can come back to haunt you. The Formula (That […]

DigitalOcean | King of the Ocean

DigitalOcean drops a high-energy, startup-friendly anthem that positions developers as bold visionaries—no longer stuck in the shadows, but ruling the tech seas. The video opens with a confident voiceover: “You’re not just building an app. You’re building a business.” It sets the tone early—this is about empowerment. Visually, it’s fast-paced: devs typing, ideas launching, clouds […]

Adobe Acrobat | Acrobat’s Got It: Big Idea

In this fast-paced office comedy, Adobe Acrobat turns one employee’s “Big Idea” into a chaotic group effort—until Acrobat saves the day. It starts with a man proudly announcing he has a big idea. Immediately, his coworkers swarm, eager to help, tossing around buzzwords, whiteboards, and conflicting edits. The momentum spirals. The idea gets buried under […]

Smartsheet | Power Your Process | Unprocessed

In this visually impactful ad, Smartsheet introduces the Power Your Process campaign. The video sets the stage in a chaotic, unorganized world where processes are non-existent, highlighting the struggle businesses face when there’s no workflow in place. It’s in this chaos that Smartsheet’s platform shines, offering a clear, efficient way to bring order and structure […]

Squarespace | 5 to 9 × Dolly Parton

Squarespace flips the script on the classic Dolly Parton anthem “9 to 5” with a bold, musical tribute to side hustlers, dreamers, and after-hours entrepreneurs. Set to a remixed version of “5 to 9,” this ad celebrates the creative energy people pour into their passions after the workday ends. Squarespace positions itself as the website […]

TurboTax | Matchmaker × Jason Sudeikis

TurboTax’s “Matchmaker” ad starring Jason Sudeikis delivers a charming and quick-witted metaphor: finding the right tax expert is like finding the perfect match. With all the energy of a dating app and the polish of a premium rom-com trailer, the spot elevates a mundane tax task into a feel-good, human-centered experience. The Formula (That Works […]

Thinkbox | Happily Ever After

Thinkbox’s “Happily Ever After” flips the script on fairy tales with a hilarious twist: a love-struck, fire-breathing dragon discovers the power of TV advertising to win over his princess. This ad isn’t just a pitch for TV—it’s a story about storytelling itself. And in the process, it becomes a brilliant meta-ad for why TV works. […]

Volvo Trucks | A Love Story

Volvo Trucks flips the script on truck advertising with a romantic tale between two haulers. Yes, trucks. Set against a cinematic backdrop of winding roads and soaring music, the spot tells a love story that’s unexpected, tender, and—somehow—heartwarming. It’s all part of showcasing the reliability and emotional connection drivers feel with their vehicles. The Formula […]

DHL | Keep Up With the Clicks

DHL’s high-speed ad dramatizes the world of e-commerce, where every click sets off a chain reaction that businesses must keep up with. Set to a cinematic, fast-paced rhythm, the ad showcases DHL’s ability to move as quickly as online shoppers do—delivering behind the scenes while the world shops in real time. The Formula (That Works […]

Squarespace | Sally’s Seashells × Zendaya

Zendaya stars in this modern twist on the classic tongue twister, “Sally sells seashells by the seashore,” reimagined as a story of entrepreneurial ambition powered by Squarespace. The ad traces Sally’s journey from beachside stand to e-commerce empire, all thanks to one thing: building her brand online. The Formula (That Works at Any Budget): Familiar […]

Front | The Human Touch

Front’s “The Human Touch” ad makes a bold emotional play in the B2B space. Instead of leading with product features, it leads with empathy—spotlighting the power of real human connection in customer communication. It’s cinematic, moving, and a direct challenge to cold, transactional software. The Formula (That Works at Any Budget): Emotional Storytelling = Deep […]

UKG | Fairytale Workplace

UKG’s “Fairytale Workplace” ad takes a lighthearted approach to address workplace challenges by presenting a fantastical world where everything works perfectly — employees are always happy, tasks are completed effortlessly, and everyone works in perfect harmony. The ad contrasts this idyllic fantasy with the reality of many organizations, where things aren’t always so smooth, and […]

Monday.com | The platform where everyone manages work, their way

Monday.com’s ad presents the flexibility of its platform, emphasizing how it allows teams to manage work in a way that suits their unique needs and workflows. It showcases how the platform adapts to various industries, allowing businesses to streamline tasks and collaborate effectively, no matter their specific processes. The Formula (That Works at Any Budget): […]

Motion Array | So Easy

Motion Array’s “So Easy” is a playful and simple ad that emphasizes the ease of use and accessibility of their video creation tools. With a direct appeal to creators and editors, the ad highlights how Motion Array streamlines the video production process, making it quick and effortless for users to create professional-grade content. The Formula […]

Square | Open Everywhere with Square

Square’s “Open Everywhere with Square” is a straightforward ad that captures the core of what Square is about: empowering businesses to sell anywhere, from brick-and-mortar to digital spaces. The ad isn’t just about the product’s features but highlights the freedom and flexibility it offers to small businesses striving to grow without geographical limits. The Formula […]

Apple | Escape from the office

Apple’s “Escape from the Office” is a cinematic, 9-minute comedy that feels more like a short film than a commercial—and that’s exactly the point. It follows a scrappy team of corporate misfits as they quit their soul-sucking jobs to build a startup, powered entirely by Apple’s business tools. It’s part heist film, part underdog story, […]

QuartrApp| Quartr Everywhere

Quartr’s “Quartr Everywhere” ad leans into absurdity to prove a point: you can use the app literally anywhere. Whether you’re at a board meeting, in the bath, or in the middle of a high-speed car chase (yes, really), Quartr brings investor insights to your fingertips—no excuses, no friction. The Formula (That Works at Any Budget): […]

Synthesia | Welcome to Synthesia

Synthesia’s “Welcome to Synthesia” ad doesn’t just explain what they do—it shows it. Created entirely using their AI avatars and voiceovers, the ad puts their own product on display from the very first frame. It’s polished, to-the-point, and just futuristic enough to make you raise an eyebrow (in a good way). The Formula (That Works […]

Mentimeter | Turn scary presentations into engaging conversations

Mentimeter’s ad leans into the universal fear of boring, lifeless presentations—and flips it with flair. With theatrical visuals and tongue-in-cheek delivery, it paints a dramatic picture of traditional presentations as horror stories… only to save the day with its interactive, engaging tool. The Formula (That Works at Any Budget): Exaggerate a Universal Pain Point – […]

Intuit QuickBooks | Presents: The New Business Dilemma

QuickBooks brings a fresh perspective to the struggles of new business owners in their ad, The New Business Dilemma. With a clever mix of wit and relatability, this ad highlights the often-overlooked complexities of entrepreneurship, while positioning QuickBooks as the seamless solution to those overwhelming “what now?” moments. The Formula (That Works at Any Budget): […]

HoneyBook | The One-Stop Shop for Your Business

HoneyBook’s ad ditches buzzwords and decks in favor of pure personality. Set in a colorful, fast-paced world of small business chaos, it shows just how many hats solopreneurs wear—and how much easier life becomes when everything runs through HoneyBook. Think of it as a 60-second stress spiral turned productivity fantasy. The Formula (That Works at […]

Asana | Tame Your Work Worries

Asana’s ad, “Tame Your Work Worries,” takes on the all-too-familiar challenge of juggling multiple tasks and feeling overwhelmed at work. By showcasing how chaotic and frustrating managing work without the right tools can be, the ad highlights how Asana can help transform that chaos into smooth, organized productivity. The Formula (That Works at Any Budget): […]

Zapier | Set your work in motion

Work should flow, not feel like a never-ending to-do list. Zapier’s latest ad nails that feeling, turning workplace inefficiencies into a smooth, synchronized system—without the usual corporate video stiffness. Rather than overwhelming viewers with technical jargon, the ad takes a more intuitive, visually engaging approach. We see different work apps and tasks linking seamlessly, almost […]

Modern Treasury | Move money easier, grow faster with Modern Treasury

Modern Treasury’s ad efficiently conveys the ease and speed of handling business payments and money transfers. By focusing on the core benefits of streamlining financial operations, the ad highlights the product’s simplicity and efficiency. The visuals reinforce how effortless it is to integrate and automate payments, allowing businesses to focus on growth rather than administrative […]

MNTN | Steve-O Demos MNTN – The Hottest Software in TV [Spicy Cut]

Ryan Reynolds just changed the game for explainer videos—no more dull, lifeless demos. It was about time. We’ve all endured those tedious product pitches that make watching paint dry seem exciting. MNTN saw that formula and said, “Let’s make it hurt.” Enter Steve-O, a man known for his questionable life choices, sweating through a fire-breathing […]

Upwork | Nepotism

This ad from Upwork takes a sharp, humorous look at nepotism in the workplace, highlighting how hiring within the family can sometimes lead to questionable, if not downright ridiculous, decisions. With a comedic tone, the ad presents a scenario where the over-the-top benefits of nepotism—hiring a family member who is clearly underqualified—are shown in contrast […]

Cloudbeds | Revenge of the Traveler – Life Before Cloudbeds

Cloudbeds takes us on a time-traveling journey in “Revenge of the Traveler – Life Before Cloudbeds”, showing the chaotic and outdated methods hotels used to manage reservations before embracing the modern, efficient solution Cloudbeds offers. Through humor and exaggerated scenarios, the ad highlights the struggles of the past while positioning Cloudbeds as the ultimate game-changer […]

Zoom | Zoom Contact Center: For when your customers’ plans don’t go as planned

Zoom Contact Center B2B video ad – When your customers’ plans don’t go as planned

Discover how Zoom creatively tackled Business & Work in their latest video Zoom Contact Center: For when your customers’ plans don’t go as planned within the IT Services and IT Consulting industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Zendesk | Magical customer experiences

Zendesk Champions of Customer Service – Magical Customer Experiences B2B Video Ad

Discover how Zendesk creatively tackled Business & Work in their latest video Magical customer experiences, powered by Zendesk within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Wistia | Introducing Wistia’s Video Trimmer

Wistia Video Trimmer – Featured in Top B2B Video Ads of 2023

Discover how Wistia creatively tackled Productiviy & Utilities in their latest video Introducing Wistia’s Video Trimmer within the Software Developement industry. Get ready for a Informative journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Walnut.io | WeAreProspects – What if buying software happened in real life?

Scene from Walnut’s '#WeAreProspects' B2B video ad showing humor in the software buying process

Discover how Walnut.io creatively tackled Business & Work in their latest video #WeAreProspects – What if buying software happened in real life? within the Software Development industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

WalkMe | Software just wants to see you happy.

Scene from WalkMe's 'Software Just Wants to See You Happy' B2B video ad showcasing user-friendly software solutions

Discover how WalkMe creatively tackled Business & Work in their latest video Software just wants to see you happy. within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Upwork | This Is How We Work Now – Director’s Cut

Upwork’s 'This Is How We Work Now – Director’s Cut,' a Top B2B Video Ad of 2023 showcasing remote work creativity.

Discover how Upwork creatively tackled Business & Work in their latest video This Is How We Work Now – Director’s Cut | Upwork within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Universe | You Can Make a Website From Your Phone – Isn’t That Marvelous?

Portrait of a person in Universe’s 'You Can Make a Website From Your Phone' – A Top B2B Video Ad of 2023.

Discover how Universe creatively tackled Productivity & Utilities in their latest video You Can Make a Website From Your Phone – Isn’t That Marvelous? within the Technology, Information and Internet industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

SurveyMonkey | Ask. Listen. Act. ❘ Giancarlo Esposito

Discover how Survey Monkey creatively tackled Business & Work in their latest video Ask. Listen. Act. ❘ Giancarlo Esposito and SurveyMonkey within the Market Research industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Superside | Expand Your Design Capacity

Discover how Superside creatively tackled Business & Work in their latest video Expand Your Design Capacity With Superside within the Design Services industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Splunk | Cloud Fact: Splunk Takes the Turbulence Out of Your Cloud Journey

Discover how Splunk creatively tackled Business & Work in their latest video Cloud Fact: Splunk Takes the Turbulence Out of Your Cloud Journey within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Sopro | We love our clients

Discover how Sopro creatively tackled Marketing in their latest video Sopro – We Love Our Clients within the Marketing Services industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Sinch | The Customer Communications Cloud

Discover how Sinch creatively tackled Social Networking in their latest video We are Sinch: the Customer Communications Cloud within the IT Services and IT Consulting industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Simply Business | You name it. We insure it.

Discover how Simply Business creatively tackled Insurance in their latest video Simply Business TV advert 2022: You name it. We insure it. within the Insurance industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Postman | Together

Discover how Postman creatively tackled Productivity & Utilities in their latest video Together | Postman within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Ping Identity | ‘Password’ Commercial with Terry Crews & David Lautman

Discover how Ping Identity creatively tackled Business & Work in their latest video Ping YOUniverse 2022 | DaVinci “Art of the Possible” Showcase within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Oneflow | Work wonders | From friction to flow

Discover how OneFlow creatively tackled Business & Work in their latest video Work wonders | From friction to flow | Oneflow within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Monday.com | Achieve Even Your Wildest Work Ideas

Discover how Monday.com creatively tackled Productivity in their latest video Achieve even your wildest work ideas with monday.com Work OS within the Software Development industry. Get ready for a Inspirational journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

MNTN | High Performance, Low Flammability

Discover how MNTN creatively tackled Advertising in their latest video High Performance, Low Flammability: MNTN Performance TV within the Advertising Services industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Wizer | Cyber Security Awareness Training 2025

Discover how Wizer creatively tackled Business & Work in their latest video Wizer – Security Awareness Training within the Computer and Network Securityindustry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

Mailchimp | Guess Less, Sell More – Cut a Rug

Discover how MailChimp creatively tackled Business & Work in their latest video Guess Less, Sell More | Cut a Rug within the Technology, Information and Internet industry. Get ready for a Humour journey that’s sure to inspire and captivate. Don’t miss out on this engaging content that’s making waves!

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