Squarespace just dropped one of the most surreal (and oddly poetic) B2B ads in recent memory. Instead of the usual “build your website easily” pitch, The Singularity takes a more cinematic approach—posing a mind-bending question: What if AI, upon gaining consciousness, just wanted to make a website?
With sleek visuals, a hypnotic voiceover, and a concept that feels like it could be a Christopher Nolan teaser, this ad turns website building into something almost existential. It’s a bold, unexpected take that makes a simple message feel profound: If AI can figure out Squarespace, so can you.
The Formula (That Works at Any Budget):
Big Concept, Simple Message – The ad plays with grand themes of intelligence and consciousness, yet boils it all down to one clear idea: Squarespace makes website creation effortless.
→ Lesson: A bold creative approach works best when paired with a simple, memorable takeaway.
Cinematic Storytelling – This isn’t just a commercial—it’s a moment. The pacing, visuals, and narration pull you in like a sci-fi short film.
→ Lesson: Treat your ad like entertainment, not just a sales pitch. If people want to watch, they’ll remember.
Minimalism = Maximum Impact – No clutter, no distractions. Just a striking, high-concept execution that sticks.
→ Lesson: A well-crafted aesthetic can elevate even the most straightforward product message.
Product as the Resolution, Not the Disruption – AI gaining self-awareness isn’t framed as a crisis—it’s framed as the logical conclusion of intelligence. And naturally, that intelligence leads to Squarespace.
→ Lesson: Make your brand feel like the natural, inevitable choice—not just another option.
Final Verdict:
A sleek, thought-provoking ad that proves website builders don’t have to be boring. It’s the kind of creative swing most B2B brands wouldn’t dare take—and that’s exactly why it works.Â
Brave-o-meter score:Â
B-9 | R-8 | A-9 | V-9 | E-8
BRAVE – 8.6/10
Watch the full ad & learn more:
Website: Squarespace.com
LinkedIn: Squarespace LinkedIn Page
