Monday.com’s ad presents the flexibility of its platform, emphasizing how it allows teams to manage work in a way that suits their unique needs and workflows. It showcases how the platform adapts to various industries, allowing businesses to streamline tasks and collaborate effectively, no matter their specific processes.
The Formula (That Works at Any Budget):
Highlighting the Flexibility = Instant Engagement – The ad opens by showing the diverse ways in which different teams use Monday.com, illustrating the platform’s adaptability. From project management to creative workflows, it speaks to a broad audience by showing versatility.
→ Lesson: Show your product in action across a range of use cases to highlight its broad appeal and flexibility.
Exaggerated Real-Life Scenarios = Relatability – The ad uses exaggerated scenarios to showcase how work management can feel chaotic without the right tool. This humor helps to drive home the importance of having a platform that can adapt to specific business needs.
→ Lesson: Use humor to exaggerate the frustrations your audience feels to highlight the value of your solution.
Monday.com as the Problem Solver = Simplifying Complexities – The platform is positioned as the solution that makes complex work processes easier. By showing various industries successfully managing work, the ad demonstrates Monday.com’s role in bringing clarity and efficiency.
→ Lesson: Show how your product simplifies what your audience struggles with on a daily basis.
Clear Contrast = Product Value – By contrasting the disarray of traditional methods with the streamlined, customized workflows powered by Monday.com, the ad underscores how the platform brings order to chaos.
→ Lesson: Present your product as the key to resolving your audience’s biggest pain points.
Humor Breakdown:
The humor in the ad is based on exaggerated, relatable scenarios that show the chaos teams experience without an efficient tool like Monday.com. For example, we see teams drowning in unorganized tasks or struggling with communication breakdowns, which adds a humorous yet familiar twist to the often tedious nature of work management. The comedy helps to engage viewers and make the solution feel both necessary and easy to adopt.
Final Verdict:
Monday.com’s ad effectively showcases the platform’s flexibility and how it can be tailored to fit any team’s needs. Through relatable humor and clear contrasts between disorganized workflows and efficient management, the ad highlights the value of Monday.com as a versatile solution for diverse business challenges.
Brave-o-meter score:
B-8 | R-8 | A-7 | V-8 | E-8
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: Monday.com
LinkedIn: Monday.com
