Ryan Reynolds just changed the game for explainer videos—no more dull, lifeless demos. It was about time. We’ve all endured those tedious product pitches that make watching paint dry seem exciting. MNTN saw that formula and said, “Let’s make it hurt.” Enter Steve-O, a man known for his questionable life choices, sweating through a fire-breathing chili challenge while trying (and failing) to explain MNTN’s ad platform.
Because, let’s face it—watching someone else suffer is peak entertainment (as long as it’s not us).
The Formula (That Works at Any Budget):
Pain = Retention – Steve-O’s intense discomfort keeps eyes glued to the screen, making it impossible to ignore the product pitch.
→ Lesson: Make your messaging an experience, not just a presentation of information.
Contrast Makes Comedy – The calm, straightforward sales pitch against Steve-O’s escalating meltdown creates a perfect comedic contrast.
→ Lesson: Juxtaposition isn’t just effective—it makes your message unforgettable.
Entertainment First, Sales Second – The humor hooks the audience, but the product message lands without effort.
→ Lesson: If your audience is engaged, they’re paying attention.
Forget the Old Playbook – This ad isn’t a standard feature list; it’s a spectacle that people will want to share.
→ Lesson: Move away from predictable B2B explainer videos. Make your marketing an event.
Final Verdict: This ad doesn’t just reject traditional corporate video formats—it obliterates them. Outrageous? Yes. Unexpected? Absolutely. Effective? 1000%. It’s B2B marketing without the boredom.
Brave-o-meter Score:
B-10 | R-8 | A-10 | V-9 | E-8
BRAVE – 9/10
Watch the full ad & learn more:
Website: https://mountain.com
