HubSpot | What is HubSpot?

HubSpot explains what it is—and what it does—in simple, visual terms. The video introduces its all-in-one CRM platform for marketing, sales, service, and CMS. It shows how HubSpot helps businesses grow better by connecting tools, teams, and customer experiences.

The Formula (That Works at Any Budget)

Simple Language + Visual Explanation = Clear Communication

HubSpot skips jargon and leans on clean animations to walk viewers through its tools. The result is easy to follow—even for beginners.
Lesson: Keep messaging clear and use visuals to bring your product to life.

Common Pain Points + Practical Use Cases = Real-World Relevance

The video highlights real problems businesses face—disconnected tools, clunky processes—and shows how HubSpot solves them.
Lesson: Speak directly to customer struggles to build trust and interest.

Platform Unity + Seamless Workflow = Stronger Value Pitch

Rather than listing features, the video shows how HubSpot’s tools work together—saving time and improving results.
Lesson: Show how integration improves the whole, not just the parts.

Humor Breakdown

The video stays professional but adds light touches of personality—like fun animations and exaggerated office moments. These soft laughs keep viewers engaged without distracting from the message.

Lesson: A little charm goes a long way, especially in explainer content.

Final Verdict

HubSpot’s “What is HubSpot?” video does exactly what it promises: it explains the product clearly, quickly, and with just enough polish to keep things engaging. It’s a textbook example of how to introduce a complex platform to new users.

BRAVE-o-meter Score:
B-5 | R-8 | A-6 | V-6 | E-8
BRAVE – 6.6/10

Learn more about HubSpot:
Website: hubspot.com
LinkedIn: HubSpot on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • BBoldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • RRelevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • AAttention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • VVibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • EEffectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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