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B2B Video Ads That Changed The Game
A Living Archive of Excellence
The definitive collection of groundbreaking B2B video campaigns, curated to spark your next big idea. From pioneering classics to today’s viral successes, discover how leading brands tell their story.
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ADP | The 25th Hour
Humour
Live Action
Voice Over
1 minute
Speaking Actors
2023
Stock Video
Brand Awareness
Visual & Music Driven
Over $100K
Serious / Corporate
Professional Services
+
Workday | Rock Star – Super Bowl LVII Commercial 2023
Humour
Live Action
Technology & Software
1 minute
Speaking Actors
Celebrity
2023
Brand Awareness
On-Camera Narrative
SaaS
Long Form
Over $100K
Bold & In-Your-Face
FinTech
Human Resources Services
Technology, Information and Internet
+
Wistia | Introducing Wistia’s Video Trimmer
Humour
Live Action
Voice Over
Technology & Software
1 minute
Speaking Actors
Brand Awareness
On-Camera Narrative
2022
Over $100K
Screen shots / UX
Serious / Corporate
MarTech
+
Windward | From “DUNNO!” to “I know!” with Ocean Freight Visibility
Humour
Live Action
Voice Over
1 minute
2023
Brand Awareness
Visual & Music Driven
Over $100K
Screen shots / UX
Bold & In-Your-Face
Supply Chain & Logistics
+
WalkMe | Software just wants to see you happy.
Humour
Live Action
Voice Over
Technology & Software
1 minute
Brand Awareness
Inspirational
2022
Visual & Music Driven
Over $100K
Screen shots / UX
+
Vimeo | Vimeo One Take Editing with AI
Humour
Technology & Software
1 minute
Speaking Actors
2023
Brand Awareness
On-Camera Narrative
Inspirational
Visual & Music Driven
Over $100K
+
EXN & Thales | Perfect Match
Humour
Live Action
Voice Over
Under $10K
Technology & Software
1 minute
Speaking Actors
2023
Stock Video
Brand Awareness
On-Camera Narrative
Inspirational
Cybersecurity
Visual & Music Driven
Computer and Network Security
+
Squarespace | Make A Website To Sell Anything
Live Action
Voice Over
Technology & Software
1 minute
Animation
Speaking Actors
2023
Brand Awareness
Inspirational
Talking Heads & B-Roll
Visual & Music Driven
Over $100K
Screen shots / UX
Bold & In-Your-Face
Whimsical / Fantasy
Website & E-commerce
Technology, Information and Internet
+
Slingshot Biosciences | Time to Take Control
Humour
Live Action
Voice Over
1 minute
2023
Stock Video
Brand Awareness
Inspirational
$50K–$100K
Visual & Music Driven
Bold & In-Your-Face
Healthcare & Pharmaceuticals
Biotechnology Research
+
Similarweb | Grow Your Traffic and Win Your Market
Live Action
Product
Voice Over
1 minute
Speaking Actors
Brand Awareness
On-Camera Narrative
SaaS
Inspirational
Explainer
$50K–$100K
2021
Screen shots / UX
Big Data & Analytics
Clean / Minimalist
Serious / Corporate
Marketing
+
Santander UK | Seen on TV | CCB | Connections
Humour
Live Action
1 minute
Speaking Actors
Celebrity
2023
Stock Video
Brand Awareness
On-Camera Narrative
Inspirational
Over $100K
Financial Services
+
Salesforce | “The March” – Team Earth with Matthew McConaughey
Live Action
Voice Over
Technology & Software
1 minute
Speaking Actors
Celebrity
2023
Brand Awareness
SaaS
Inspirational
Over $100K
CGI
Technology, Information and Internet
+
Roland DG | Introducing Roland DG
Live Action
Voice Over
1 minute
2023
Stock Video
Brand Awareness
Inspirational
$50K–$100K
Visual & Music Driven
Mixed Media
Bold & In-Your-Face
Computer Hardware
Manufacturing & Industrial
+
Rippling.com | Work Magic
Humour
Live Action
Product
Technology & Software
1 minute
Animation
Speaking Actors
Brand Awareness
On-Camera Narrative
SaaS
Inspirational
Explainer
Talking Heads & B-Roll
Visual & Music Driven
Over $100K
2021
Screen shots / UX
Bold & In-Your-Face
Technology, Information and Internet
+
Postman | Together
Live Action
Technology & Software
1 minute
Speaking Actors
Brand Awareness
On-Camera Narrative
Inspirational
2022
Visual & Music Driven
Over $100K
Emotional / Touching
Screen shots / UX
Serious / Corporate
Technology, Information and Internet
+
Adobe | Hasan Minhaj Adobe Acrobat Commercial
Humour
2025
Live Action
Technology & Software
1 minute
Speaking Actors
Celebrity
Brand Awareness
SaaS
Visual & Music Driven
Over $100K
Screen shots / UX
+
Malwarebytes | Am I A Nigerian Prince?
Humour
Live Action
Technology & Software
1 minute
Speaking Actors
2023
Brand Awareness
On-Camera Narrative
Cybersecurity
Over $100K
Bold & In-Your-Face
IT Services & IT Consulting
Whimsical / Fantasy
Computer and Network Security
+
Lusha | How to Help SDRs with the Sales Cycle
Live Action
Product
Voice Over
Technology & Software
1 minute
Speaking Actors
Stock Video
On-Camera Narrative
Inspirational
Explainer
$50K–$100K
2022
Screen shots / UX
Clean / Minimalist
MarTech
Technology, Information and Internet
+
Kinaxis | Supply Chain Humor – Out of This World Disruption: Why Planning Matters
Humour
Live Action
Voice Over
Technology & Software
1 minute
Speaking Actors
Brand Awareness
Inspirational
2022
Over $100K
Screen shots / UX
Supply Chain & Logistics
Technology, Information and Internet
+
IONOS | I Own This
Humour
Live Action
Voice Over
Technology & Software
1 minute
Animation
Speaking Actors
Cloud Computing
Brand Awareness
Inspirational
2022
Over $100K
Screen shots / UX
Bold & In-Your-Face
Whimsical / Fantasy
Website & E-commerce
+
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