Monday.com’s latest ad takes a creative leap by portraying a business being run inside an orca. This imaginative setting underscores the platform’s versatility, emphasizing that no matter how unconventional or unique your business environment might be—even inside a giant marine mammal—Monday.com can adapt to your needs.
The Formula (That Works at Any Budget):
Unconventional Setting = Captivating Visuals
By choosing an unexpected and whimsical location—a business operating within an orca—the ad immediately captures attention and piques curiosity.
→ Lesson: Utilizing imaginative and out-of-the-box scenarios can make your advertisement stand out and be more memorable.
Metaphor for Flexibility = Clear Messaging
Operating a business inside an orca serves as a metaphor for the adaptability of Monday.com, illustrating that the platform can function effectively in any environment.
→ Lesson: Creative metaphors can effectively convey complex ideas about your product’s capabilities in an engaging manner.
Seamless Workflow Demonstration = Product Validation
The ad showcases employees efficiently managing tasks, communicating, and collaborating within the orca, highlighting Monday.com’s features in action.
→ Lesson: Demonstrating your product’s functionality through practical examples reinforces its value proposition to potential users.
Consistent Tagline Reinforcement = Strong Brand Recall
The recurring emphasis on “For whatever you run” ties the narrative together, reinforcing the message that Monday.com supports all types of businesses, regardless of their nature or setting.
→ Lesson: A well-crafted and consistently used tagline enhances brand recognition and clearly communicates your product’s universal applicability.
Humor Breakdown:
The humor in this ad stems from the absurdity of the scenario—running a business inside an orca. This playful concept adds a light-hearted tone, making the ad entertaining while effectively conveying the platform’s flexibility.
Final Verdict:
Monday.com’s ad masterfully combines creativity and product demonstration, using the unique setting of an orca-run business to highlight the platform’s adaptability. This imaginative approach not only entertains but also effectively communicates that Monday.com can support any business, no matter how unconventional.
Brave-o-meter score:
B-9 | R-8 | A-9 | V-9 | E-8
BRAVE – 8.6/10
Watch the full ad & learn more:
Website: Monday.com
LinkedIn: Monday.com
