SAP’s “When Business Works Together” ad focuses on the power of collaboration in business, showing how different organizations, when aligned and using the right tools, can achieve extraordinary results. The ad emphasizes SAP’s role in creating seamless connections across various functions, helping businesses achieve greater efficiency and success.
The Formula (That Works at Any Budget):
Visualizing the Power of Collaboration = Instant Impact – The ad begins by depicting a world where businesses are interconnected and working together seamlessly. This visual representation of collaboration captures attention by highlighting a powerful and aspirational vision of what businesses can achieve when they work in unison.
→ Lesson: Use visual storytelling to depict the ideal outcome of your product or service.
Contrast Between Chaos and Order – Throughout the ad, there’s a contrast between disorganized, disconnected business practices and the streamlined, efficient workflows enabled by SAP. This juxtaposition makes the benefits of SAP’s solutions clearer.
→ Lesson: Show the difference between the problem (chaos) and the solution (order) to emphasize the product’s value.
SAP as the Connector = A Unified Vision – SAP is presented as the system that ties everything together, turning fragmented processes into a harmonious whole. By showing how SAP helps businesses collaborate, the ad positions SAP as the key to unlocking collective success.
→ Lesson: Position your product as the essential tool that enables seamless connection and collaboration.
Inspiring Tone = Empowerment – The ad maintains an uplifting and inspiring tone, suggesting that through collaboration and the right tools, businesses can accomplish more than ever before.
→ Lesson: Use inspiring messaging to make your audience feel empowered to take action.
Humor Breakdown:
While the ad doesn’t rely heavily on humor, the contrast between the chaotic and the well-organized systems brings a certain lightness to the concept. The visual simplicity of the organized process creates a sense of calm and satisfaction, which, while not overtly funny, is a relief in comparison to the earlier chaotic business scenes.
Final Verdict:
SAP’s ad successfully highlights the power of collaboration by showing how businesses can function more smoothly and efficiently when they work together. The ad’s inspiring tone and clear contrast between disorganization and order effectively showcase the value of SAP’s solutions in making businesses operate more cohesively and successfully.
Brave-o-meter score:
B-7 | R-8 | A-7 | V-8 | E-7
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: SAP
LinkedIn: SAP
