In the third installment of its ongoing mockumentary series, Teamwork.com dives deeper into the painful, hilarious dynamics between chaotic agencies and impossible clients. “The Client: Part Three” features passive-aggressive feedback, contradictory demands, and the never-ending “final, final” revision cycle—all too real for agency folks.
The Formula (That Works at Any Budget):
Mockumentary Format = Built-in Relatability – The “talking head” interviews and deadpan delivery mimic workplace documentaries like The Office, making the ad instantly familiar and bingeable.
→ Lesson: Use familiar comedy formats to quickly build engagement without needing deep setup.
Exaggerated Client Pain = Cathartic Laughter – The ad leans into a worst-case client scenario: unrealistic timelines, vague feedback, endless revisions. It’s painful… and hilarious.
→ Lesson: Highlight extreme versions of your buyer’s problems to create both empathy and comedic tension.
Product as the Sane Alternative = Strategic Hero Framing – Amid the chaos, Teamwork.com is presented as the only thing keeping the team sane and organized. The software doesn’t need a hard sell—it’s clearly the lifeboat.
→ Lesson: Let your product quietly be the hero while the world around it falls apart.
Continuity = Audience Loyalty – This is part three of a series. The continued narrative builds emotional investment and keeps viewers coming back for more.
→ Lesson: Don’t just sell—tell a story across multiple touchpoints.
Humor Breakdown:
The comedy shines in how absurdly familiar everything is. The creative team deals with feedback like, “Can we make it pop, but also subtle?” or “This is great, but can you do something totally different?” It’s comedy through tension and recognition—the shared trauma of agency life turned into sketch-worthy content.
Final Verdict:
Teamwork.com continues to nail the B2B mockumentary format with sharp writing, perfectly exaggerated characters, and real-world agency pain points. “The Client: Part Three” balances comedy and product positioning effortlessly, making it feel more like an episode of a show you’d binge than an ad you’d skip.
Brave-o-meter score:
B-8 | R-9 | A-7 | V-8 | E-9
BRAVE – 8.2/10
Watch the full ad & learn more:
Website: Teamwork.com
LinkedIn: Teamwork
