In “Launch It,” Squarespace delivers a sleek, cinematic ode to entrepreneurs, creators, and dreamers who are ready to take their ideas live. With a dramatic tone and striking visuals, the ad positions Squarespace as the go-to launchpad for building your brand, business, or personal platform online.
The Formula (That Works at Any Budget):
High Stakes Energy = Aspirational Pull – The ad feels more like a trailer for a blockbuster than a website builder commercial. It uses intense music, powerful narration, and fast cuts to make launching a website feel like a world-changing act.
→ Lesson: Elevate your product’s emotional value—especially in B2B—by making even small moments feel epic.
Minimalism with Impact = Brand Confidence – Squarespace doesn’t over-explain. Instead, it shows. The ad leans on bold visuals and just enough copy to spark curiosity, trusting viewers to connect the dots.
→ Lesson: Trust your audience’s intelligence. Let strong visuals and tone do the heavy lifting when appropriate.
Metaphor-Driven Storytelling = Instant Recall – Launching a website is paralleled with launching a rocket—big, bold, and brave. It gives a simple action (publishing a website) emotional and metaphorical weight.
→ Lesson: Use a strong metaphor to make a routine action feel larger than life.
Polished Production = Premium Feel – Every frame screams high-quality. From lighting to editing, the ad positions Squarespace not just as a utility, but as a premium brand that empowers other premium brands.
→ Lesson: In a saturated category, production value can become part of the product appeal.
Humor Breakdown:
This ad isn’t going for laughs—it’s going for goosebumps. The humor is replaced by intensity and cinematic storytelling. But the subtle wink is in how seriously it treats something as mundane (to outsiders) as hitting “publish.” That seriousness becomes part of the charm.
Final Verdict:
Squarespace’s “Launch It” ad transforms a simple platform utility into a dramatic, emotional journey. It’s bold, cinematic, and aspirational—exactly what creators and small businesses want to feel when building their brand. Instead of focusing on features, it focuses on feeling.
Brave-o-meter score:
B-9 | R-8 | A-9 | V-9 | E-9
BRAVE – 8.8/10
Watch the full ad & learn more:
Website: Squarespace
LinkedIn: Squarespace
