A “Problemotional” Review of 2023’s Best B2B Video Ads: Oneflow
Oneflow takes a charming and whimsical approach to showcase their contract management platform and with a touch of magic, liven up the realm of B2B video ads. They cleverly highlight the ease and efficiency their platform brings to contract management.
Here’s a breakdown of why their video ad works using the PESO model:
P: Problem/Pain
The Tediousness of Contracts: The video opens with a woman, who’s seemingly enjoying a relaxing moment, creating a balloon animal, which is an analogy for the common frustration businesses face with contracts. It highlights how creating and managing contracts can feel like a tedious and time-consuming task.
The Need for Streamlined Processes: They showcse the desire for a simpler and faster way to manage contracts, suggesting that businesses need a solution that can make the process more efficient.
The “Lost” Feeling: The ad expresses the point that traditional contract management can sometimes feel like a chaotic and unmanageable process, leaving you feeling overwhelmed.
E: Emotion
The “Contract Magic” Theme: Using a touch of magic, they create a sense of wonder and possibility. The woman’s creation of the balloon bunnies and their transformation into real rabbits is a visual metaphor for the ease and efficiency that Oneflow brings to contracts.
Visual Storytelling: The ad uses simple yet elegant visuals, showcasing the woman’s creation process and the final transformation. The use of bright, vibrant colors adds a touch of playful energy.
A Sense of Delight and Empowerment: They capture the emotion of relief and delight that comes from finding a solution that simplifies a complex process.
S: Solution
Contract Magic: The ad presents Oneflow as a solution that can make contract management easier and faster, turning a tedious process into something magical.
Effortless Contract Management: It highlights Oneflow’s intuitive platform and features, suggesting that it can simplify the creation, signing, and management of contracts.
“Contract Magic” Tagline: The ad’s tagline is a clever and memorable way to showcase how Oneflow can transform the way businesses manage their contracts.
O: Outcome
A More Efficient and Seamless Process: It poses the idea that using Oneflow can make contracts more efficient, reducing stress and allowing businesses to focus on what matters.
A More Productive Team: The ad suggests that Oneflow can help businesses streamline their contract management, leading to more productive teams and better results.
A More Empowered Business: Oneflow instils a feeling of confidence, in their viewers, that they can make their business stronger and more efficient – a true “contract magic” solution.
Overall:
This video ad’s unique visual style and added tough of whimsical playfulness captures attention and highlights the value of Oneflow’s platform, making it an exemplar ad for B2B video advertising. It’s a reminder that B2B video ads don’t have to be boring, that they can be playful and even magical.
