A “Problemotional” Review of 2023’s Best B2B Video Ads: Mibo
This is definitely not your typical B2B ad. Mibo’s innovative take on corporate videos, one that’s reminiscent of a video game, enables them to unveil how virtual work environments can be engaging and enjoyable, in a truly memorable way.
Let’s break down what makes this video ad successful using the PESO framework:
P: Problem/Pain
Virtual Meetings Can Feel So…Well…Virtual: The video starts with a woman sitting at her desk, but it’s clear that she’s not feeling very connected to the meeting she’s in. It’s a common feeling, right? Video calls can sometimes be a bit boring and impersonal.
The Need for Connection: It emphasizes how crucial it is for teams to feel connected, even if they’re working remotely.
The “Zoom Fatigue” Factor: Something we’ve all surely felt in a meeting is having had just a little too much “Zoom”. Mibo amplifies the need for businesses to have a more dynamic and engaging way to host virtual events and meetings.
E: Emotion
A Whimsical Vibe: The ad is full of humor and playfulness. The woman’s reaction to the virtual environment, where her teammates appear as animated heads, is really fun and engaging, making that much more memorable.
The “It’s So Cool” Factor: They create these vibrant visuals, with characters in different locations and a variety of immersive and intriguing virtual environments, showcasing the potential of virtual events.
S: Solution
Your Virtual World: The ad introduces Mibo as a solution that can make virtual meetings and events more dynamic and engaging.
Beyond the Typical Meeting: Mibo demonstrates how they can transform virtual events into more interactive experiences.
A New World for Collaboration: The ad proposes that with Mibo, teams can connect and collaborate in new and exciting ways.
O: Outcome
A More Engaging Experience: Mibo explains how they can make virtual gatherings more enjoyable, allowing teams to connect and collaborate more effectively.
A More Productive and Happy Team: They establish the idea that with , teams can be more productive, engaged, and feel less isolated from their coworkers.
The Power of Imagination: The ad leaves viewers with the feeling that, with Mibo, the possibilities for virtual meetings and events are endless, and that anything is possible.
Overall:
MiBo’s use of a playful setting, and dynamic visuals drives the overall success of their video ad, proving to us that B2B advertising doesn’t need to be bland like everyone thinks it should – it’s a great example leveraging a creative approach to stand out.
