In “Out of This World Disruption: Why Planning Matters,” Kinaxis takes us on a humorous journey through the chaos of an alien invasion, using it as a metaphor to highlight the importance of planning in supply chain management. The ad emphasizes how a lack of planning can cause major disruptions, and how Kinaxis can help mitigate those issues with its agile and effective planning solutions.
The Formula (That Works at Any Budget):
Absurdity = Instant Engagement – The ad opens with a completely out-of-this-world scenario—a UFO invasion that disrupts everything in its path. This over-the-top setup quickly grabs attention and sets the stage for the real lesson about supply chain disruptions.
→ Lesson: Start with a dramatic or absurd situation to capture attention, and then use it to deliver your core message.
Humor in the Face of Chaos = Stronger Connection – The ad blends chaotic events with light-hearted humor, making the typically serious topic of supply chain management more engaging. The alien invasion is ridiculous, but it’s a perfect parallel for the kinds of disruptions businesses face when they’re unprepared.
→ Lesson: Use humor to make complex, often dry topics more relatable and enjoyable.
Clear Message Through Absurd Contrast = Effective Storytelling – By contrasting the chaos of an alien invasion with Kinaxis’ calm, efficient supply chain solutions, the ad emphasizes the importance of planning and preparedness in a memorable way.
→ Lesson: Use contrast (in this case, the absurd vs. the practical) to highlight your product’s key benefits.
Humor Breakdown:
The humor is all about exaggeration—turning a supply chain issue into a life-or-death alien invasion. This absurd comparison creates a memorable and funny way to communicate the real-world consequences of not having a solid plan in place. It’s a lighthearted way to show how Kinaxis can help businesses avoid catastrophic disruptions, making the topic of supply chain planning more accessible and engaging.
Final Verdict:
Kinaxis cleverly uses humor and exaggerated chaos to make a serious point about the importance of planning in supply chain management. The ad is both entertaining and informative, demonstrating the value of Kinaxis’ solutions in an engaging and memorable way.
Brave-o-meter score:
B-8 | R-7 | A-9 | V-6 | E-8
BRAVE – 7.6/10
Watch the full ad & learn more:
Website: Kinaxis
LinkedIn: Kinaxis LinkedIn Page
