A “Problemotional” Review of 2023’s Best B2B Video Ads: Sopro
Sopro makes finding clients easier and just a bit less cringeworthy. The problem-humor does a great job at getting the point across, reminding us that even if you’re a seasoned professional, sometimes the “client search” can be a bit…awkward.
Let’s dissect it, using the PESO framework to understand how this ad works:
P: Problem/Pain
The Struggle to Find the Right Clients: The video opens with a client asking something of the business, setting the scene of what client management looks like. But it’s tough to find those clients who really “get you.”
The Fear of Rejection: It subtly shows the anxiety that can come with reaching out to potential clients, sending pitches, and hoping for a response. Sometimes, you can even feel like you’re stuck in a “fishbowl” trying to get noticed.
The Need for an Easy Way to Connect: They convey the struggle that many businesses face to find an effective way to connect with clients. It’s like you’re swimming in a sea of potential customers, but you need a lifeline to reach them.
E: Emotion
Humorous Relatability: The ad uses humor to make a point. The reference to “working over the weekend,” and the whole “fishbowl” imagery effect is something many of us can relate to and will get a chuckle out of.
Visual Storytelling: The ad uses visual storytelling to highlight the struggles businesses face in finding the right client and it did it in a way that feels authentic – we can all resonate with this – and makes the ad more enjoyable to watch.
S: Solution
Makes Finding Clients Easier: The ad introduces Sopro as a solution to the problem of finding clients, suggesting that it can streamline the process and make it more efficient.
The Power of Sopro’s Network: It showcases Sopro’s ability to connect businesses with potential clients. They have a network of clients that are looking for businesses.
The “Sell More” Tagline: The ad’s tagline is clear and concise – Sopro can help you sell more, and who doesn’t want that.
O: Outcome
A More Streamlined Approach: The ad suggests that by using Sopro, businesses can find more clients and grow their business.
More Time for “getting to business”: Sopro highlights how they can make the client-finding process more efficient, giving businesses more time to focus on their work, knowing that they have a reliable source for new clients.
A More Confident and Successful Career: The ad leaves viewers feeling of optimistic, suggesting that Sopro can help businesses achieve greater success.
Overall:
Sopro’s ad takes a pretty funny approach to the challenges of finding clients, which is something we can all relate to, especially in the world of B2B, making it a great example of how a B2B video ad can be both funny and effective.
The lighthearted tone and a relatable scenario drives home the value Sopro brings to businesses when faced with finding new clients.
