Deloitte’s ad takes a sleek, cinematic approach to AI, positioning it as the key to solving the biggest challenges of tomorrow. Instead of focusing on AI hype, the ad leans into impact—how AI can transform industries, drive efficiency, and create a smarter future. The tone is aspirational, futuristic, and authoritative, reinforcing Deloitte’s credibility as a leader in AI-driven business transformation.
The Formula (That Works at Any Budget):
Vision Over Features – Rather than showcasing individual AI tools, Deloitte paints a broad vision of how AI accelerates progress across healthcare, sustainability, business, and more. The emphasis is on big-picture transformation, making the message feel weighty and important.
→ Lesson: Sell the outcome, not just the product. Show how your solution changes lives, industries, or the world.
Cinematic Storytelling = Instant Authority – The ad’s high-end production, dramatic voiceover, and inspiring visuals (think AI-powered factories, futuristic cityscapes, and collaborative workspaces) elevate Deloitte’s position as an industry thought leader.
→ Lesson: Visual storytelling and strong branding reinforce credibility and trust—especially in industries like AI where skepticism exists.
Fast-Paced Editing = Forward Momentum – The ad uses quick cuts and seamless transitions to mimic the acceleration Deloitte is promising. The pacing keeps viewers engaged and reinforces the theme of AI moving businesses into the future.
→ Lesson: Editing matters. A fast, fluid pace can make an ad feel more modern and dynamic.
Final Verdict:
Deloitte’s ad positions AI not as a gimmick but as a necessity for progress. With high-production visuals, compelling storytelling, and a focus on real-world impact, the ad effectively cements Deloitte as a leader in AI innovation.
Brave-o-meter score:
B-9 | R-8 | A-7 | V-9 | E-8
BRAVE – 8.2/10
Watch the full ad & learn more:
Website: Deloitte
LinkedIn: Deloitte LinkedIn Page
