A “Problemotional” Review of 2023’s Best B2B Video Ads: Sked Social
Sked Social decided to take a whacky, lighthearted approach to their B2B video ad to showcase their platform’s ability to help businesses with their social media strategy. The whole “Social Showdown” concept is pure fun and unique with the added subtle touches of humor.
Using the PESO framework, let’s take a look at why this video ad is B2B gold:
P: Problem/Pain
The Social Media Scramble: The ad opens with a scene of two people competing on a game show-type setting, instantly capturing the feeling of competition and pressure that exists in the world of social media marketing. Many businesses are trying to get their content seen, and it can be a tough game.
The Need for a Strategy: They express the fact that businesses need a strategic approach to social media, one that’s not just throwing things out there but is more organized, consistent, and effective.
The “Other Stuff” Syndrome: The ad also hints at the feeling of being overwhelmed by the number of social media tools and platforms available. You’re constantly juggling different accounts, scheduling posts, and trying to keep up – it’s a lot!
E: Emotion
Humorous and Entertaining: It’s a little absurd, but it’s also really engaging. The game show setting, the confetti, and the humorous reactions of the characters really make it stand out.
Relatability: We’ve all know the feeling. You’re working on a social media post, and you feel like you’re trying to keep up with a fast-moving train. Sked not only makes you laugh, but also makes you think about how much easier it could be with the right tools.
A Sense of Empowerment: The ad shows how Sked Social can help businesses achieve their social media goals.
S: Solution
Your Social Media Superpower: It introduces Sked Social as a solution for businesses that need to grow and strengthen their social media strategies and execution.
The All-in-One Solution: Sked Social showcases how they can streamline your social media workflow, making it easier to schedule posts, track results, and engage with your audience.
The Power of AI: The ad highlights how Sked Social can use AI to help you generate ideas, create content, and automate tasks, allowing you to focus on what matters.
O: Outcome
A Winning Social Media Strategy: It suggests that by using Sked Social, businesses can create a more effective and engaging social media presence, leading to more followers, more engagement, and greater success.
More Time for Creativity: The ad amplifies the value of Sked Social’s solution for the management of social media logistics to free up your time to be more creative, and focus on the aspects of your business that you love.
A More Connected and Empowered Brand: Sked Social leaves their viewers feeling optimistic in that they are the answer to helping them build a stronger brand and reach a wider audience.
Overall:
It’s a “social showdown” and everyone’s got AI now. Sked Social’s ad is a creative and engaging example of how to use problem-humor, a playful storyline, and a strong visual style to capture attention and showcase the value of your solution, especially in the world of B2B.
The bottom line is that B2B video ads can be out-of-the-box, goofy, yet still memorable and drive home the message of a serious topic.
