A “Problemotional” Review of 2023’s Best B2B Video Ads: Simply Business
Simply Business uses a light-hearted and relatable approach to their B2B video ad to highlight the company’s role in providing insurance for small businesses. The ad showcases various businesses and their owners in London, showcasing the diverse landscape of the UK market.
Let’s break down the PESO framework:
P: Problem
The Uncertainties of Business: The ad opens with a scenic view of London, suggesting the challenges and uncertainties faced by businesses in a dynamic environment. The scenes of empty storefronts and the mention of the “pain in the glass” dilemma for a window repair company imply that businesses face unexpected events and risks.
The Need for Protection: The scenes of various businesses highlights the need for insurance. It shows a diverse range of businesses, from a hair salon to a restaurant to a gardening service, underscoring the importance of being prepared for unexpected situations.
The Complexities of Business Insurance: The ad subtly suggests that finding the right insurance for a business can be confusing and challenging. It uses the scene of the man trying to navigate paperwork and the mention of over 800,000 businesses to suggest the complexities of navigating the insurance landscape.
E: Emotion
A Relatable Feel: The ad uses a warm and relatable tone. The scenes of the business owners talking about their businesses, with a sense of pride and passion, create a connection with viewers.
The Importance of Small Businesses: It highlights the value and contribution of small businesses. It showcases the vibrant and diverse business community in London, emphasizing their importance to the economy and local communities.
A Sense of Optimism: The ad uses a positive tone and vibrant visuals. It shows the business owners confidently talking about their businesses and their goals, creating a sense of optimism and hope for the future.
S: Solution
Simply Business: The Insurance Solution: Simply Business presents themselves as a solution that can help small businesses find the insurance they need. It positions itself as a trusted partner for business owners, offering a streamlined and straightforward process for finding the right insurance solutions.
A Simple and Efficient Process: The ad emphasizes the ease of use and efficiency of Simply Business. The scenes of the business owners talking about their positive experiences with Simply Business suggest that the platform is a user-friendly and helpful solution.
A Wide Range of Coverage: They highlights the variety of insurance solutions they offer. The scenes of the diverse businesses in the ad and the tagline “You name it, we insure it” underscore the ability of Simply Business to provide customized insurance solutions for different businesses.
O: Outcome
Protecting Your Business: The ad suggests that Simply Business can help protect your business from unexpected risks. The scenes of the business owners confidently talking about their businesses and the message of “insuring it” reinforce the idea that Simply Business is a partner that can help businesses feel safe and secure.
Peace of Mind for Business Owners: Simply Business can offer business owners peace of mind. The scenes of the happy business owners and the positive tone of the ad suggest that Simply Business can help business owners focus on their goals, knowing that they are protected.
A More Successful Future: The ad ends with a message of confidence and hope. The final scene of the Simply Business logo and the call to action “Search Simply Business” reinforces the idea that Simply Business can be a valuable partner for businesses, helping them achieve success and thrive.
Overall
This B2B video ad showcases Simply Business’ role in providing insurance solutions for small businesses while highlighting the diverse and vibrant business community in London. It effectively conveys that Simply Business can be a trusted partner, offering a simple and efficient way to protect businesses and provide them with the confidence they need to succeed.
