A “Problemotional” Review of 2023’s Best B2B Video Ads:
This Amazon Business ad is total eye-catcher. That hilarious premise – a meeting full of animals – to highlight the chaos of managing a business is what makes their ad incredibly engaging because it’s so relatable.
Let’s take a look at why this is B2B gold with the PESO framework:
P: Problem/Pain
The Business Jungle: Introducing a team in a meeting, only they’re not the ones making decisions – there’s an ostrich, a llama, and a poodle! This whimsical scene immediately captures the feeling of being overwhelmed by the challenges of managing a business, especially when it comes to making smart choices about supplies and inventory.
The Struggle for Control: Finding the right products, managing your budget – it can be tough. This ad shows how frustrating it can be when you’re trying to make smart choices but feel a bit overwhelmed.
The Need for a Smarter Approach: The ad suggests that we all need a little help to make those smart decisions and manage our business operations better.
E: Emotion
Humorous and Relatable: It’s so funny to see an ostrich, a llama, and a poodle running a business! But that’s what makes it relatable for anyone who’s felt a bit overwhelmed by the challenges of managing a company.
Visual Storytelling: The ad uses vibrant visuals and a charming style to create a playful and engaging experience. It’s colorful and it captures the energy of the ad.
A Moment of Truth: The poodle ordering dog treats and then getting the “Over Budget” message is genius – it creates a “wow” moment when the poodle uses Amazon Business, but then his budget is cut off. Not only does it make you chuckle, but also makes you think about how important it is to stay on top of your budget.
S: Solution
Amazon Business: Your Trusted Partner: The ad shows how Amazon Business can be a solution for all the challenges of making smarter business purchases, streamlining operations, and managing budgets more effectively.
Easy to Use and Powerful: It highlights Amazon Business’s intuitive platform, showing how easy it is to find products, set budgets, and manage purchases.
Buy Smarter, Dream Bigger: The ad’s message is inspiring, by suggesting that using Amazon Business empowers businesses to make better choices and manage their operations more efficiently with the focus on growing your business and achieving your dreams.
O: Outcome
Improved Efficiency: The ad implies that using Amazon Business can make your business more efficient, help you save money, and better manage your business finances.
Smarter Decisions: It shows how Amazon Business can help you make smarter decisions about the products and supplies you need.
A Growth Mindset: The ad reinforces the “Buy Smarter, Dream Bigger” message, suggesting that by using Amazon Business, businesses can focus on what they do best, grow their business, and achieve greater success – leaving you feeling empowered and ready to take on the next challenge.
Overall:
Amazon Business’s ad is proof that corporate video ads don’t have to be bland, that being different, creative, and funny is what sets you part from others in such a competitive landscape.
Their decision to use a lighthearted and engaging approach to highlight the value of their platform proved successful. The clever combination of humor and a meaningful message, is what makes it a strong contender for one of the best B2B video ads of the year. This is “problemotional” all the way.
