A “Problemotional” Review of 2023’s Best B2B Video Ads: NordLayer
This NordLayer ad uses humor and a relatable situation to highlight the importance of cybersecurity for businesses. It introduces a “Bob” and his boss, “Bobbi,” showing how NordLayer can help businesses like theirs achieve greater security.
Let’s break it down the PESO framework:
P: Problem
The Cybersecurity Challenge: The ad opens with “Bobbi,” the boss, expressing concern about the company’s cybersecurity. This immediately captures the attention of any business leader concerned about protecting their data and systems.
Overwhelming Security Needs: They use the image of a pixelated computer with a shield to symbolize the complexity and challenge of managing cybersecurity. The ad suggests that many companies are overwhelmed by the multitude of security threats and compliance requirements.
The Need for a Solution: The ad creates a sense of vulnerability and uncertainty. Bobbi’s worried expression suggests that businesses are looking for a reliable and comprehensive solution to their cybersecurity needs.
E: Emotion
Humor and Relatability: The ad uses a playful and relatable approach, introducing “Bob” and “Bobbi” as characters who represent the typical employees who are at the heart of any business. The use of a humorous tone and silly names makes the ad feel approachable.
The Desire for Peace of Mind: It taps into the desire for peace of mind and security. The scenes of Bobbi and Bob working together, with a sense of confidence, suggests that NordLayer can help businesses feel more secure and less worried about cyber threats.
The Power of a Strong Cybersecurity Strategy: The ad emphasizes the importance of a robust cybersecurity strategy. The scene of Bobbi and Bob standing proudly in front of security certificates – like SOC2, HIPAA, and ISO 27001 – showcases NordLayer’s ability to help businesses achieve compliance and strengthen their security posture.
S: Solution
The Cybersecurity Solution: The ad introduces NordLayer as a solution that can help businesses manage their cybersecurity effectively. It positions NordLayer as a trusted partner for companies seeking comprehensive cybersecurity solutions.
Simple and Effective: It emphasizes the ease of use and effectiveness of NordLayer. The scene of Bob confidently using the platform suggests that NordLayer can be a simple and powerful tool for managing security requirements.
A Secure and Compliant Environment: They highlight their ability to help businesses achieve compliance. The scene of Bobbi and Bob standing in front of security certificates, showing that NordLayer has been vetted and validated, reinforces the idea that NordLayer can help companies comply with regulations and protect their data.
O: Outcome
A Secure and Compliant Business: NordLayer can help businesses achieve a secure and compliant environment. The scene of Bobbi and Bob standing confidently, with a sense of security, underscores that NordLayer can help businesses feel more secure and confident in their ability to protect their data.
Improved Productivity and Efficiency: The ad implies that NordLayer can help businesses improve productivity and efficiency. The scenes of Bobbi and Bob working confidently and effectively suggest that NordLayer can help companies reduce the burden of managing cybersecurity and free up their team to focus on other tasks.
A More Secure Future: It ends with a message of hope and security. The final scenes of the NordLayer logo and the website address suggest that NordLayer is a platform that can help businesses build a safer and more secure digital future.
Overall
NordLayer’s light-hearted yet effective approach amplifies the importance of cybersecurity for businesses and effectively conveys the benefits of their solution that can help businesses like Bobbi and Bob achieve greater security, compliance, and peace of mind.
B2B videos can be successful when they use an engaging and memorable approach to connect with viewers and showcase the value of a product.
