Grammarly’s ad presents the importance of tone in communication, demonstrating how crucial it is to get the message just right in professional settings. By highlighting the challenges of choosing the right tone and offering a solution with its writing assistant, Grammarly positions itself as an essential tool for clear, effective communication in any workplace.
The Formula (That Works at Any Budget):
Exaggerated Pain Points = Instant Engagement – The ad amplifies the frustration of choosing the right tone in professional communication. It creates over-the-top examples of tone missteps, making the solution Grammarly offers all the more appealing.
→ Lesson: Exaggerate the problems your audience faces to highlight how your product provides a crucial solution.
Clear & Relatable Characters = Instant Connection – The ad uses relatable, everyday characters who are dealing with communication struggles that many professionals can identify with.
→ Lesson: Use characters that your audience can see themselves in, making the problem more personal and real.
Relatability = Immediate Impact – The humor comes from showing how easy it is to misjudge tone in an email or message. By exaggerating the consequences of a “wrong” tone, Grammarly helps the audience see how their tool can prevent such errors.
→ Lesson: The more relatable the problem, the more memorable the solution will be.
Strong Product Integration = Seamless Messaging – Grammarly is positioned as the natural solution to the problem of miscommunication, with no need for complicated jargon or tech talk. It integrates seamlessly into the ad’s narrative, showing how easy it is to use.
→ Lesson: Keep product integration natural and seamless within the context of the story.
Humor Breakdown:
The humor in this ad comes from the exaggerated consequences of getting tone wrong in professional communication. It’s not just about saying the wrong thing—it’s about how disastrously wrong it can go. The over-the-top reactions of the characters add a layer of comedy while driving home the point that tone is everything in communication.
Final Verdict:
Grammarly’s ad effectively demonstrates the importance of tone in professional communication with a blend of humor and relatability. By exaggerating the common struggle of getting tone right, the ad highlights how essential Grammarly is in preventing such mishaps. It’s both entertaining and practical, making the audience appreciate how valuable a tool like Grammarly can be in their daily professional lives.
Brave-o-meter score:
B-8 | R-9 | A-8 | V-7 | E-8
BRAVE – 8/10
Watch the full ad & learn more:
Website: Grammarly
LinkedIn: Grammarly LinkedIn Page
