Squarespace’s ad promotes the ease and versatility of creating an online store, emphasizing that anyone can sell anything with their platform—whether it’s a product, service, or idea. With a catchy narrative and visual style, the ad demonstrates the power of building a website to take a business online, all while showcasing Squarespace’s intuitive tools.
The Formula (That Works at Any Budget):
Relatable Need = Instant Relevance – The ad directly speaks to entrepreneurs and business owners who need an online presence. The simplicity of the concept—selling anything online—resonates with anyone looking to grow their business.
→ Lesson: Tap into a common, straightforward need that your audience can immediately connect with.
Quick, Clean Visuals = Clear Message – The ad uses quick, clean visuals to show the process of creating an online store, without overcomplicating the messaging. It’s all about ease and flexibility.
→ Lesson: Let the visuals do the talking. Show the product in action without overwhelming the audience with too much information.
Playful Tone = Approachable Brand Personality – Squarespace uses a playful and upbeat tone to keep the ad fun and approachable. The humor is light but effective in making the process of creating a website feel easy and even enjoyable.
→ Lesson: Create a tone that invites your audience in and makes the process seem effortless, not intimidating.
Empowering Message = Strong Call to Action – The ad ends with a clear call to action, encouraging viewers to take control of their online presence and start selling with Squarespace. The empowering message positions the brand as the enabler for entrepreneurial success.
→ Lesson: Encourage action by empowering your audience and showing them they can easily achieve their goals.
Humor Breakdown:
The humor in this ad is subtle but effective. It plays on the absurdity of how simple it is to sell anything through a website—so much so that even the most random or niche products are effortlessly showcased. The humor is light, but it enhances the relatability of the concept and makes the brand feel more approachable.
Final Verdict:
Squarespace effectively conveys how easy it is to create a website that helps businesses succeed online. The ad strikes a balance between playful humor and empowering messaging, making the idea of starting an online store seem simple and fun. It’s a lighthearted yet strong call to action that positions Squarespace as the ultimate tool for entrepreneurs.
Brave-o-meter score:
B-8 | R-9 | A-7 | V-8 | E-9
BRAVE – 8/10
Watch the full ad & learn more:
Website: Squarespace
LinkedIn: Squarespace LinkedIn Page
