A “Problemotional” Review of 2023’s Best B2B Video Ads: Intuit QuickBooks
Intuit QuickBooks takes a humorous and unexpected approach to showcase the platform’s ability to streamline accounting for businesses. This B2B video ad uses a medieval setting and the presence of a Viking queen to highlight the challenges of accounting while showcasing how QuickBooks can be a powerful ally for accountants.
Let’s break down the PESO framework:
P: Problem
-
The “War” on Numbers: The ad opens with a Viking-themed scene, using imagery of warriors and battle to represent the challenges that accountants face when managing their clients’ finances. The ad suggests that accounting can be a constant battle against complexity and paperwork.
-
Time-Consuming Processes: It emphasizes how outdated and inefficient methods can waste valuable time for accountants. The scene of the Viking queen demanding more investment in chariots highlights the need for more efficient tools and processes.
-
The Need for Efficiency: The ad subtly suggests that accountants need a platform that can help them work more efficiently. The scene of the accountant struggling to keep up with the Viking queen’s requests suggests a longing for a solution that can streamline accounting tasks and free up their time.
E: Emotion
-
Humor and Relatability: The humor makes the problem relatable. The Viking-themed setting and the over-the-top characters, like the Viking queen with her demands for more chariots and blades, create a humorous contrast with the real-life challenges faced by accountants.
-
A Shared Experience: It taps into the common experience of dealing with complex numbers and finances. The accountant trying to manage their client’s financial information and the use of the tagline “for the heroes behind the heroes” suggests that accountants play a crucial role in supporting businesses.
-
The Desire for a Better Solution: The ad’s fast pace and dramatic music create a sense of urgency and the need for a solution that can make the accounting process more efficient. The accountant working with QuickBooks and the tagline “Search QuickBooks for Accountants” suggest that QuickBooks can be a game-changer.
S: Solution
-
The Powerful Accounting Platform: The ad introduces QuickBooks for Accountants as a solution that can help streamline and simplify accounting. It positions QuickBooks as a platform designed specifically for accountants, offering a comprehensive set of tools to manage their clients’ finances.
-
Efficiency and Accuracy: They highlight their ability to provide efficiency and accuracy. The scenes suggest that QuickBooks can help accountants work more efficiently and streamline their work.
-
A Streamlined Workflow: It emphasizes QuickBooks’ ability to create a more efficient workflow. The scenes of the accountant confidently managing the Viking queen’s requests and the tagline “Search QuickBooks for Accountants” suggest that QuickBooks can help accountants work faster and more effectively.
O: Outcome
-
More Time for Clients: QuickBooks can help accountants free up their time to focus on their clients. The scenes of the accountant and the tagline “For the Heroes Behind the Heroes” conveys that QuickBooks can help accountants provide better service to their clients.
-
A More Successful Accounting Practice: The ad implies that QuickBooks can help accountants build a more successful practice. The scenes of the accountant confidently managing their clients’ finances suggests that QuickBooks can help accountants grow their businesses and achieve greater success.
-
A Better Future for Accounting: They ends with a message of confidence, expressing that QuickBooks is a tool that can help accountants navigate the future of accounting.
Overall
This QuickBooks ad is a humorous and creative approach to showcasing the platform’s benefits, using a unique setting and a playful tone to connect with thier viewers, highlighting the challenges faced by accountants and showcasing how they can provide them with the tools and efficiency they need to succeed.
It’s a B2B video ad that not only successfully conveys the value of their platform, but proves that leveraging problem-humor for video ads can go a long way in making it stand-out.
